Advertising Technology

Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging

Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers.

And it worked.

When he began promoting windshield washer replacements via the in-store radio, he sold more wipers in one month than what he’d sold in the last five years. Brent knew he didn’t just have a solution for his customers, he had a platform the industry needed. So, he left the car wash business and launched Vibenomics.

Vibenomics is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.

Retail outlets often pay for licensed music solutions, but Vibenmoics actually offers music and messaging solution that has a return on investment.

Vibenomics gives businesses access to a fully-licensed library of music and an easy-to-use app that allows them to submit and receive customized, professionally recorded announcements the same day you request them. Businesses don’t even have to worry about bandwidth or technical issues – the platform runs on Sprint-powered tablets. Just plug it in, and you’re up and running!

Vibenomics

Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.

With Vibenomics, businesses can drive business results:

  • Push products faster and increase the revenue potential for every customer.
  • Educate customers on new products and offers as they become available
  • Drive customers to your website for coupons and promotions.

Not only can businesses publish their own messaging, but they can also open their network to third-party advertisers! Check out their solutions to learn more about they can help your industry.

Listen to our Interview with Brent Request a Vibenomics Demo

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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