When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this post about how terrible a father I must be and that I should better monitor my daughter's buying habits.
Honestly, I didn't think there was any reason for her to shop at Victoria Secret for a many, many years. You know… after I was dead.
All of my daughters' friends are wearing the same stylish outfits right now… labeled Pink across their butts. I figured it was a new brand, cutely named to attract young ladies. Turns out that I was right, but I had no idea that Victoria Secret was behind it. Victoria Secret is going all out with their Pink line – with a Pink website, Collegiate line of Pink, a social network called Pink Nation – that you can authenticate with Facebook of course, music, downloads and even a t-shirt designer.
I might understand that Victoria Secret wishes to expand its collections and reach different demographic groups, but reaching down into the young teens hits a little too close to home. As good friend Adam Small (Indianapolis Mobile Marketing) said so perfectly,
Pink appears to be the gateway drug for Victoria Secret to get young women hooked on their brand at much earlier ages.
Much to my dismay, Victoria Secret has obviously identified young teens as a new market opportunity. The clothes are more affordable than rivals Abercrombie & Fitch and Hollister… and it appears teens are trimming expenses just like everyone else.
Personally, I wish the product line was much too expensive for my 15 year-old.