A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to try to identify the factors that help determine the viewability of those video ads.
What counts as viewable?
A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau.
Factors that impacted viewability include consumer behavior, device, page layouts, player size, and position of the ad on the page. View Google’s full research report that inspired this infographic. It includes why the research was done, the methodology, viewability by country, and more details on the findings.
Engage at Every Stage - An Investigation of Video Activation
Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments.
Very cool! Your infographic sums up the original google’s report very nicely. I’m actually curious what infographic company did you work with?
Gautam, this infographic was done internally by Google. However, DK New Media does fantastic infographics. Let me know if you’d like some information.