A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job is to provide relevant results. If a lot of other well-respected sites point to you and say, “you are what you are!”, the Search Engines will pay more attention to that!
The practice of using tracking numbers to measure the effectiveness of different marketing campaigns isn’t new, and many agencies that have mastered it have seen amazing results for their campaigns, their clients, and their own businesses.