I was telling someone the other day that I envision a day where every single web page for a website will have a corresponding video or series of videos. Perhaps it will be the opposite… every video throughout a series of videos on a site will have corresponding web pages. Either way, the Internet is quickly changing and video is being implemented successfully as part of an overall marketing strategy. Customer testimonials, explainer videos, demonstrations and leadership-style videos are attracting a ton of attention when they're well-produced and incorporated in an overall web presence.
In this Infographic from Prestige Marketing, they provide some great statistics on why video is fantastic for marketing:
- Embedded video content can increase website traffic by up to 55%
- Videos posted on Facebook increase viewer engagement with brand pages by 33%
- 92% of mobile video viewers will share videos with others
- A post with embedded video will draw 3 times more inbound links.