Video Marketing: Social Proof by the Numbers

Video Marketing Social Proof

Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video.

The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to their prospects.

Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the video marketing flavoured pie. Some even try to bake their own.


Video Marketing Statistics

Websites with a good video marketing strategy increased their likelihood of being ranked on the first page of the Google results by as much as 53 times.


Video listings that appear in the searches experience as much as 41 percent higher click-through rates than their competitors.


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One comment

  1. 1

    For my part when it comes to Google Analytics, a landing page with a short but sweet video works! As it has shown that it has a very low bounce rate compared to the other pages of our site with long texts.

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