Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here's a great infographic with fantastic stats that support your need to implement a formal video marketing strategy in 2014.
Delos Incorporated shares these Video Marketing Tips:
- Plan – Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough – you have to USE it! Identify your goals – whether they are raising awareness or driving business – and establish your success metrics.
- Produce – Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique services.
- Promote – Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, Youtube…