Marketing & Sales Videos

4 Video Production Myths And Their Solutions

We’ve been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there’s no video.

Others are not even making it there because your videos don’t show up in results in video searches. YouTube continues to be a leading search engine behind Google… and it’s a growing market.

That said, there are a lot of misconceptions around video with regard to its complexity and cost. Below are four widespread myths related to video production and how solutions like SoMedia Networks can help:

  1. All professional video production is costly – Traditionally, producing a video could cost as much as $1,150 per hour and up. SoMedia Network’s Scalable Video is a platform that consists of 3,000 crowd-sourced videographers. The platform allows standard scalable business videos to cost anywhere from $450 to $1,499 depending on length.
  2. Professional-grade video production is time-consuming – To shoot, edit and produce a high-quality video used to take anywhere from a few weeks to a few months depending on length. SoMedia has streamlined the creative process by developing a management system within their cloud-based platform of professionals. As a result, video projects are complete within 14 days of assignment.
  3. Finding and hiring the right videographer is the most time-consuming part of the job – Until now, employing a videographer without a personal recommendation has been complex and sometimes high-risk. Today, SoMedia has pre-screened and employed more than 3,400 qualified industry professionals including directors, producers and videographers. All of these professionals have been vetted by SoMedia to ensure a high-level service.
  4. Production should take place under one roof, if going to be done properly – Traveling back and forth to a production studio used to be the best way to monitor the video process and collect the finished product. SoMedia’s cloud-based service provides digital delivery within 14 days of the start date. Produced in high-quality and available in any format, the cloud-based operation rivals that of traditional video production.

If you’ve equipped your business with some great video equipment, some great 3-point lighting, and would like to record it yourself, there are other alternatives. You can collaborate internally to produce your video with tools like WeVideo or Animaker.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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