#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage.
We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman
One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, images, video, social engagement and other media are produced and shared. Marketers need to be where their audiences are – and that requires scale and variety.
Erik Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data for the statistics in the video is available in the book Socialnomics.