Translation and Transcription to Enhance Video Marketing Performance

Video Language Translation
Reading Time: 3 minutes

Looking for a high-quality translation company may not be the first thing you think about when determining the best path to take to enhance your video marketing campaign, but perhaps it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and that you check all of the work to ensure it is a quality translation.

High-quality translation of the videos can help to increase the visibility of your video marketing campaign by helping you to rank your translated videos with higher placement on the search engine results page, not only on Google but even on the internal YouTube searches. In fact, quality translation services can help to increase not only your video marketing campaign but your international presence in all aspects of online marketing. 

YouTube is the second most popular website on the internet, lagging only slightly behind Google. Both YouTube popularity and function have greatly increased as a direct result of the Covid-19 pandemic. According to Think With Google, people are turning to YouTube in increasing numbers for all sorts of information that many never even considered before. Among the most popular types of videos currently enjoying increased viewership are recipes, DIY (or Do It Yourself) videos, how to reduce stress, studying online and home fitness videos. 

Each and every one of those video marketing concepts can be great for video influencer markets, but when combined with additional information and the power and effectiveness of successful YouTube video marketing campaigns, these can also help to improve your video marketing campaign results. 

YouTube video marketing campaigns have for a long time been one of the driving factors behind how people searching online determine what they will or will not purchase online. There is a comprehensive list of video marketing statistics available on the Hubspot Blog revealing expansive and profitable trends for video marketing, including:

80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.


Video Content is Preferred

Why Video Translation and Transcription Works

Given the nature of many modern video editing tools and programs, it is tempting to just hard code the subtitles into a video and forget about it. While this is a simple solution for video editing, it is not among the best solutions for video marketing campaigns. Why? 

One-third of online activity is spent watching video and 85% of Facebook videos are watched without sound though people on mobile devices often watch more video without sound. 


Files with both subtitles and closed captioning receive less views and interaction. Videos with closed caption transcriptions or srt files are shown to have an increased number of views, shares, likes and comments. 

These srt files from the video transcription are indexed by the search engines. This increases the number of keywords that your videos will rank well for, especially if you have numerous videos in your video marketing campaign. This also increases the likelihood that your videos will be seen on the front page of the search engine results page and in the recommended videos on YouTube. 

Video translation services help you to increase the number of keywords that your videos rank for in as many languages as you care to use. Now, a broader and more expansive audience will be able to enjoy the video, not only in your native language, while at the same time, again increasing the number of keywords the video will rank for, further increasing the visibility and interactivity of your video marketing campaign.

Rev Video Transcription and Translation

Disclosure: We are an affiliate of Rev.

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