Social Media Marketing 101

How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from Venngage walks a business through setting up and developing their strategy for marketing via social media. And there are some good tips in here for the established marketer as well! Choose Your Social Networks – Look for unique industry groups and

The Amazing Marketing Opportunity Coming With IoT

A week or so ago I was asked to speak at a regional event on the Internet of Things. As co-host of the Dell Luminaries podcast, I’ve had a ton of exposure to Edge computing and the technological innovation that’s already taking shape. However, if you do a search for marketing opportunities with respect to IoT, there’s honestly not a lot of discussion online. In fact, I’m disappointed since IoT will transform the relationship between

Use These Tips and Tools To Conquer Your Marketing Workload

If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus Because I’m a technology guy, I’ll start with that. I’m not sure what I’d do without Brightpod, the system I use to prioritize tasks, assemble tasks into milestones, and keep my clients aware of the