A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factors like price and refund policies when a business or consumer is deciding whether or not to make a purchase, so customer testimonials are critical in helping ease the buyer through to a conversion.
Companies have identified how critical customer ratings, reviews, and testimonials are… not just as social proof by peers to influence a purchase but also to have a good overall reputation online. And… a great reputation can lead to improved visibility in search engines and social media searches.
While ratings and reviews are outstanding to collect, video testimonials take your customer advocacy up a huge notch. Text and star ratings are advantageous but don’t provide nearly the level of emotional engagement that a video does where you can hear someone’s voice, see their excitement, and actually understand how they feel.
Video Testimonial Statistics
Video testimonials are an incredible asset and provide authenticity, clarity, and motivation to purchase.
VideoPeel Testimonial Platform
Of course, the most difficult part of video testimonials is how to solicit and capture them. That’s where a video testimonial platform comes into play.
VideoPeel is a customer advocacy video platform for video testimonials, virtual estimates, video interviews, video surveys, video assessments, and video-based customer support.
The platform is web-based and automates the capturing of customer videos directly from your customer’s smartphone.
Features and benefits of VideoPeel include:
- Fully customize your customer video request – Save time by quickly building customer video campaigns that are specifically customized to your team’s target audience. Enable every department in your company to start collecting customer videos instantly.
- Increase video content and data from your audiences – Pinpoint your prospects or customers’ needs by directly asking customized questions and receiving their organic video responses easily to empower you with better insights.
- Share and publish your customer videos – Automate permission handling and quickly share your customer videos to the right audience through appropriate channels and workflows like your CRM, social, or your website by sharing video links or instantly installing video carousels, lists, galleries, and playlists.
The team at VideoPeel boasts an overall 600% in content engagement, 8% increase in conversion growth, and a 1000% ROI. Start bringing customer advocacy to life today!
Disclosure: Martech Zone is an affiliate of VideoPeel and we are using our affiliate links throughout this article.