Analytics & Testing Content Marketing Marketing & Sales Videos

Visible Measures: Videos and Earned Media

Douglas Karr Wednesday, September 25, 2013

0 1 minute read

Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns.

Visible Measures delivers the right choice-based video ad to the right person at the right time on the right publisher, helping brand advertisers fight media fragmentation while optimizing for earned viewership.

Visible Measures has actually invented actionable metrics that were accredited by the Media Rating Council, the industry group that audits and accredits media measurement services:

True Reach™: The world’s first MRC-accredited performance metric for paid, owned, and earned media.
Share of Choice™: A first-of-its-kind metric to measure relative brand performance in choice-based video.
Video Engagement: A performance metric that shows how people interact with branded video content.

Visible Measures handles video campaigns for many of the world’s most influential advertisers, like P&G, Ford, Microsoft, and Unilever, as well as media agencies like Starcom MediaVest, Mindshare, and Omnicom, Visible Measures holds a singular position in the video industry.

Douglas Karr Wednesday, September 25, 2013

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge