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Visible Measures: Videos and Earned Media

Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns.

Visible Measures delivers the right choice-based video ad to the right person at the right time on the right publisher, helping brand advertisers fight media fragmentation while optimizing for earned viewership.

Visible Measures has actually invented actionable metrics that were accredited by the Media Rating Council, the industry group that audits and accredits media measurement services:

  • True Reach™: The world’s first MRC-accredited performance metric for paid, owned, and earned media.
  • Share of Choice™: A first-of-its-kind metric to measure relative brand performance in choice-based video.
  • Video Engagement: A performance metric that shows how people interact with branded video content.

Visible Measures handles video campaigns for many of the world’s most influential advertisers, like P&G, Ford, Microsoft, and Unilever, as well as media agencies like Starcom MediaVest, Mindshare, and Omnicom, Visible Measures holds a singular position in the video industry.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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