While the buzzword visual storytelling might be new, the idea of visual marketing is not. 65% of the general population are visual learners, and it’s no secret that images, graphics and photos are some of the most liked content across social networks.
Marketers are taken visual marketing a step further by developing and honing the concept of visual storytelling where we are using imagery to tell a story.
Why Does Visual Storytelling Work?
Science tells us our noggins are wired to love pictures. Almost half of our brain is involved in visual processing, interpreting visuals in less than 1/10th of a second.
You know what else our brains love? Stories. We can’t help it. We’re compelled to organize information into a narrative.
This infographic, produced by digital asset management company Widen, provides some great statistics and tips surrounding visual storytelling and how you can use it for your business.
Here are some highlights from the infographic
- Articles that contain images get 44% more views than articles without.
- Users clicking on photos of real people are 200% as likely to convert to a sale.
- Images make up 93% of the most engaging posts on Facebook (up from 83% in 2012).
- Tweets with images receive 150% more retweets.
Not only do visual elements trigger greater engagement, but they also help your audience remember your content longer.
Scroll through to read 14 practical tips for visual storytelling, and share some of your visual storytelling success stories in the comments section below.