There's a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven't already – try to to provide an image for every single document, post or page on your site that helps visitors to disseminate the information.
M Booth compiled the latest behavioral data around visual content on social media, and partnered with Simply Measured to research engagement and sharing habits on Facebook's top 10 brand pages. In the spirit of visual storytelling, we’ve summed up our findings in the form of an infographic. The verdict – Imagery rules across social media.