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Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan

Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like discount coupons, automatic promotions, gift cards, sweepstakes, loyalty, and referral programs. 

Personalized promotions, gift cards, giveaways, loyalty, or referral programs are essential at the early stages of growth. 

Start-ups often struggle with customer acquisition, where launching personalized discount coupons, cart promotions or gift cards can be crucial to luring new customers.

Over 79% of US consumers and 70% of UK consumers expect and appreciate the individual treatment that comes with well-crafted personalized e-commerce experiences.


As the customer base for start-ups is usually low, upselling is an important part of the strategy. Launching cart promotions and product bundles can help with upselling greatly. 

Referral programs are important to get the word out. They can be the growth engine for start-ups with a great product but low visibility (OVO Energy, for example, used this strategy to enter a new market).

Referral marketing generates from 3 to 5 times higher conversion rates than any other marketing channel. 92% of customers trust their friends’ advice and 77% of customers are willing to buy a product or use services recommended by someone they know.

Nielsen: Trust in Advertising

This is an invaluable source of new customers, especially for niche businesses.

A loyalty program may seem like overkill for a starting company, but without one, they are risking losing clients they put so much effort and money to get. Moreover, even a 5% increase in retention can lead to as much as 25-95% increase in profits.

Voucherify has just introduced a free subscription plan. This is a great opportunity for start-ups and SMEs to launch automatic, personalized promotions and improve customer acquisition and retention free of charge, with minimum developer time investment. The free plan includes all features (except geofencing) and campaign types, including personalized promotions, gift cards, sweepstakes, referral, and loyalty campaigns.

We are thrilled to start offering a free subscription plan. We believe it will help many start-ups and SMBEs to kick-start their growth and we are happy to be part of it. Voucherify was built by developers, for developers and we are excited to provide state-of-the-art technology to all sizes of enterprises, at a price that is affordable for them.

Tom Pindel, CEO of Voucherify

The Free Voucherify Plan Features the Following

  • An unlimited number of campaigns. 
  • 100 API calls/hour.
  • 1000 API calls/month.
  • 1 project.
  • 1 user.
  • Slack community support.
  • Shared infrastructure.
  • Self-service onboarding and user training.

One example of a start-up that has grown using Voucherify is Tutti. Tutti is a UK-based start-up that offers a platform for creative people to rent spaces for any creative need, whether it’s a rehearsal, audition, photoshoot, film shoot, live stream, or others. Tutti wanted to launch referral programs and promotional campaigns to boost their acquisition and needed a software solution that would be API-first and fit with their current microservices-based architecture that uses various API-based platforms, like Stripe, Segment, ActiveCampaign

They chose to go with Voucherify. They checked other API-first software providers but had much higher prices than Voucherify or did not offer all promotional scenarios in the basic package. The integration with Voucherify took seven days for Tutti, having two software engineers onboard, counted from the beginning of the work on the integration until the first campaign could be launched. Thanks to Voucherify, interest in their offering increased and their team managed to get publicity thanks to offering discounts to charities and start-up incubators.


You can find a detailed comparison of the subscription plans and their limits on the Voucherify pricing page. 

About Voucherify 

Voucherify is an API-centric promotion and loyalty management software that provides personalized incentives. Voucherify empowers marketing teams to quickly launch and efficiently manage contextual and personalized coupon and gift card promotions, giveaways, referrals, and loyalty programs. Thanks to an API-first, headless built and plenty of out-of-the-box integrations, Voucherify can be integrated within days, greatly shortening the time-to-market and slashing the development costs.

Programmable building blocks help integrate incentives with any channel, device, and e-commerce solution.  A marketer-friendly dashboard from where the marketing team can launch, update or analyze all promotional campaigns takes the load off the development team. Voucherify offers a flexible rules engine to boost your conversion and retention rates without burning the promotion budget.

Voucherify allows companies of all sizes to improve their acquisition, retention, and conversion rates like e-commerce giants do, at a fraction of the cost. As of today, Voucherify has earned the trust of over 300 customers (among them Clorox, Pomelo, ABInBev, OVO Energy, SIG Combibloc, DB Schenker, Woowa Brothers, Bellroy, or Bloomberg) and serves millions of consumers through thousands of promo campaigns around the globe. 

Try Voucherify For Free

Katarzyna Banasik

Marketing Manager at Emporix, the B2B composable commerce platform that makes business insights actionable. Interested in new software technology trends.

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