Search Marketing

Washington State sues Apple over the use of ‘Apple’ and ‘Macintosh’

AppleI wish it were true.

Or… Indiana Pea Farmers sue Apple over the use of ‘Pod’.
Or… Arthur C. Clarke sues Apple over the use of ‘Pod’. Remember, “Closing the Pod Doors, Hal.”
Or… Rock band, The Breeders, sue Apple over the use of the word ‘Pod’. The name of one of their albums.

More on Pods on Wikipedia.

Are you kidding me, Apple? All of your marketers spend day and night trying to get your branded vocabulary into our daily lingo and now that it’s there, you want a cut of it? Are you kidding me? I hope and pray for the day that one of my terms goes mainstream off of product I developed and marketed.

You know you have too many lawyers when…
you sue companies for adopting your successful marketing campaigns!

This is as ridiculous as Google suing over Googling. How many millions of dollars are you making off of word of mouth advertising where folks are utilizing that term? Now you want more? It already paid for itself! People don’t even say “Search the Web” anymore… it’s “Did you Google that?”.

Did you know that if you Google… er… do a Web Search for Macintosh Apple, the apple industry doesn’t come up? I think it’s time for Washington State to sue Apple for the irreparable damage it’s doing to the apple industry because no one can find Macintosh Apples online.


Effective immediately, I think we should all comply with Apple’s wishes and change the term to affiliate itself with the Zune. From this day forward, Podcasting should be called “Zuning”!

Full Story on Apple’s suite over ‘Pod’

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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