I can’t tell you how many times I’ve been on a conference call that was a complete waste of time. Whether it was glitchy software, unprepared presenters, or an audio disaster, it wastes a lot of time and resources. And it certainly doesn’t help when I feel like this happen more than 30 percent of the time.
Every meeting—online or in-person—is an investment your company makes in time, money and resources. Whether that investment turns out to be a good one—when value exceeds cost—depends on the outcome of the meeting.
Did you know that small businesses are spending over $37 billion annually on unnecessary meetings? Think about that for a minute. Every time you’re sitting in an unproductive meeting, your company is literally losing money. And I’d venture to bet that many of the meetings you attend are seen as unproductive. As a business owner, this makes me cringe.
With the amount of money that’s spent on unproductive meetings each year, it’s amazing so few are actually trying to fix the problem. Do you have guidelines for how meetings should be conducted? Does every meeting have a purpose? Are people delegating and following up after meetings? If you answered “no” to any of these questions, then it’s time to reevaluate how meetings are conducted in your business.
Many businesses have no idea how much money they’re spending on unproductive meetings each year. We worked with our collaborative technology sponsor ReadyTalk to develop an interactive calculator that will show you exactly how much you’re spending and what weak conferencing is costing you. For even more goodies, check out their amazing resource library.
Try out ReadyTalk’s Weak Conferencing calculator by clicking the link below, and start fixing your meetings now!
Disclosure: ReadyTalk is a client of DK New Media!
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.