Storytelling in Content Marketing

Content Marketing Marketing & Sales Videos Sales Enablement

Webinar Alert: Conversions Through Storytelling

Jenn Lisak Golding Sunday, May 4, 2014

0 1 minute read

Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for all of us, we know that people who know how to formulate a process for storytelling.

Cantaloupe, a video production company that specializes in stories, is partnering with us to do a webinar this Tuesday, May 6, at 2 p.m. EST / 11 a.m. PST on Storytelling in Content Marketing: How Stories Create Conversions. In this webinar, they’ll be sharing some important information on storytelling, including:

How to incorporate stories throughout your content
Tips on how to include stories in your videos
How to build whole visual content marketing strategies
How to use examples of effective storytelling to build your brand
Ways to make your story heard

But, most importantly, they’ll be sharing the formula they use for storytelling, along with case studies of how it’s worked for their clients, including Kroger and Whole Foods.

Join us for this amazing discussion with Jon DiGregory from Cantaloupe TV and our very own Douglas Karr of the Martech Zone. We look forward to seeing you there!

Access the How Stories Create Conversion Webinar

Jenn Lisak Golding Sunday, May 4, 2014

0 1 minute read

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge