Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for all of us, we know that people who know how to formulate a process for storytelling.
Cantaloupe, a video production company that specializes in stories, is partnering with us to do a webinar this Tuesday, May 6, at 2 p.m. EST / 11 a.m. PST on Storytelling in Content Marketing: How Stories Create Conversions. In this webinar, they’ll be sharing some important information on storytelling, including:
- How to incorporate stories throughout your content
- Tips on how to include stories in your videos
- How to build whole visual content marketing strategies
- How to use examples of effective storytelling to build your brand
- Ways to make your story heard
But, most importantly, they’ll be sharing the formula they use for storytelling, along with case studies of how it’s worked for their clients, including Kroger and Whole Foods.
Join us for this amazing discussion with Jon DiGregory from Cantaloupe TV and our very own Douglas Karr of the Martech Zone. We look forward to seeing you there!