Analytics & TestingCRM and Data Platforms

Webtrends Launches Big Data Visibility with Webtrends Explore

We’ve been longtime fans of Webtrends as a leading analytics provider that does a great job in both data visualization and providing actionable data to its clients. The product team at Webtrends have been paying attention to the modern pain points of marketers nowadays with the launch of their newest offering, Webtrends Explore:

  • CMOs are also overwhelmingly underprepared to take charge of the growing volume, velocity and variety of data.
  • More than two-thirds believe they will need to invest in new tools and technologies, and develop new strategies for managing big data.

Webtrends Explore is an application for ad-hoc data exploration. The platform leverages Big Data technologies but has a user interface that doesn’t require a developer to query and present the data you need to make appropriate decisions. Aside from not requiring any development nor an upsell, Webtrends Explore offers 3 great benefits:

  1. Ease of use to get answers when you need them.
  2. A cross-channel view of the customer journey is unlocked.
  3. On-the-fly segmentation and unlimited drilldown.

This will provide marketers with greater visibility into customers’ journeys across devices and channels, enable companies to provide a more engaging and consistent customer experience, increase flexibility, speed and efficiencies during analysis of online behaviors across different customer segments, and improve responsiveness in order to adjust campaigns or customer experiences due to unexpected behaviors or observed anomalies.

The customer journey has grown to be incredibly complex, leaving marketers without the right tools to connect the dots across customer touch points. Explore makes that connection, enabling brands to ask ad hoc questions about their data and get answers in an instant. Our clients, including Lufthansa and Nature Publishing, are now using it to uncover insights and answer questions the moment they arise. Webtrends CEO Joe Davis

Introducing Webtrends Explore

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Webtrends Explore works as a companion to Webtrends Analytics On Demand, extending the unlimited data collection and analysis capabilities with powerful ad-hoc data exploration.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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