eMarketer suggests that Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic mobility. That’s where mobile marketing automation (MMA) comes in. What is Mobile Marketing Automation? MMA is designed to work with all the complexities of mobile technology. Mobile users behave differently and want different things than desktop users, and MMA can help you … Continue reading What is Mobile Marketing Automation?
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