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Mobile Marketing: Drive Your Sales With These 5 Strategies

Douglas Karr Friday, August 7, 2015

0 1 minute read

By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies.

What is Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized, and viewport optimized information that promotes goods, services and ideas.

Mobile marketing technologies include text messaging (SMS), mobile browsing, mobile email, mobile payments, mobile advertising, mobile commerce, click-to-call technologies, and mobile applications. Social marketing also dominates the mobile marketing landscape.

If you’re not evaluated your mobile marketing strategies, Eliv8 has developed this simple and powerful infographic on where you can (and must) drive sales with your mobile marketing efforts:

Make calling simple – From click-to-call applications to call optimized links.
Check-In Offers – Use Yelp, Facebook, Foursquare (Swarm) to integrate offers for those people who check-in and are loyal to your retail location.
Text and SMS Campaigns – Nothing is more timely and effective for engaging customers… 8 times more effective than email when your SMS strategies are optimized.
Mobile Inbox – Over half of all emails are read (and deleted) on a mobile device. Ensuring your emails are responsive to mobile devices is a must.
Mobile-First – Adopt a mobile first strategy. Almost half of all people are unlikely to return to your site if it didn’t work on a mobile device.

They’ve provided great supporting data and advice to help you implement these mobile marketing strategies:

Douglas Karr Friday, August 7, 2015

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge