By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies.
What is Mobile Marketing
Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized, and viewport optimized information that promotes goods, services and ideas.
Mobile marketing technologies include text messaging (SMS), mobile browsing, mobile email, mobile payments, mobile advertising, mobile commerce, click-to-call technologies, and mobile applications. Social marketing also dominates the mobile marketing landscape.
If you’re not evaluated your mobile marketing strategies, Eliv8 has developed this simple and powerful infographic on where you can (and must) drive sales with your mobile marketing efforts:
- Make calling simple – From click-to-call applications to call optimized links.
- Check-In Offers – Use Yelp, Facebook, Foursquare (Swarm) to integrate offers for those people who check-in and are loyal to your retail location.
- Text and SMS Campaigns – Nothing is more timely and effective for engaging customers… 8 times more effective than email when your SMS strategies are optimized.
- Mobile Inbox – Over half of all emails are read (and deleted) on a mobile device. Ensuring your emails are responsive to mobile devices is a must.
- Mobile-First – Adopt a mobile first strategy. Almost half of all people are unlikely to return to your site if it didn’t work on a mobile device.
They’ve provided great supporting data and advice to help you implement these mobile marketing strategies: