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WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies.


WhatConverts addresses this significant challenge for marketing agencies, accurately tracking and reporting on leads generated from your marketing campaigns. The platform provides lead tracking and reporting software trusted by top agencies, professionals, and consultants to enhance the value delivered to their clients.

Marketing agencies execute various campaigns across different platforms, making it challenging to attribute leads accurately. Traditionally, tracking leads across multiple sources involves manual effort and lacks a centralized system. This leads to incomplete data, missed opportunities, and an inability to showcase the true impact of campaigns to clients.

WhatConverts offers a unified lead tracking and reporting software that automates capturing, organizing, and analyzing leads from various conversion types, including calls, forms, and chats. This solution empowers agencies to demonstrate the true effectiveness of their campaigns while streamlining lead management.

WhatConverts comes equipped with a range of features tailored to the needs of marketing agencies:

Lead Tracking Features

  • Call Tracking: Track call leads back to their originating marketing sources, allowing you to understand which campaigns drive phone inquiries.
  • Form Tracking: Easily monitor and track leads generated through existing web forms on your website, giving you insights into form submissions’ origins.
  • Chat Tracking: Tie chat leads to specific marketing campaigns, helping you attribute leads to the right sources and measure chat-driven conversions.
  • eCommerce: View all your leads and sales in one unified place, providing a comprehensive overview of your marketing efforts’ impact on sales and conversions.

Lead Management Features

  • Search & Filter Leads: Effortlessly search for leads by name, number, or email, making it convenient to locate and manage specific leads in your system.
  • Qualify Leads: Quickly eliminate irrelevant or low-quality leads with a single click, streamlining your lead management process.
  • Value Leads: Determine the value of leads generated from different marketing efforts, allowing you to prioritize campaigns with the best return on investment (ROI).
  • Export Leads: Instantly import leads into your Customer Relationship Management (CRM) system or other tools, ensuring seamless integration with your existing workflow.

Analytics and Insights

  • Marketing Reports: Access reports highlighting which marketing channels deliver the most leads, helping you make informed decisions about your marketing strategy.
  • Custom Reports: Create tailored reports based on specific data sets, enabling you to focus on the metrics that matter most to your agency and clients.
  • Marketing Intelligence: Gain easy-to-understand insights into your marketing efforts’ performance, empowering you to make strategic adjustments for better results.
  • Real-Time Reporting: Share lead data with sales teams in real-time, facilitating swift communication and enabling salespeople to follow up promptly.

In a landscape where data-driven insights are paramount, marketing agencies need a reliable solution to track and report on leads generated from various campaigns accurately. WhatConverts fills this void with its lead tracking and reporting software, providing agencies with the tools to demonstrate their value to clients, optimize campaigns, and make informed decisions for sustainable growth.

WhatConverts has changed the game for agencies to automate the lead tracking process.

Mike Levy, Search Engine Marketing Manager at Search Control

By incorporating WhatConverts into their workflow, agencies can elevate their lead tracking and reporting capabilities, resulting in more effective campaigns, improved client relationships, and increased business success.

Try WhatConverts For Free!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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