After reading Naked Conversations by Robert Scoble and Shel Israel, I decided to make some changes to my blog. Most notably, the name of the blog. My blog was simply “Douglas Karr” before, but I did some work on the name and selected On Influence and Automation. I wrote about it here.
I’ve done some nice things with the site as well, utilizing graphics more prominently, a new header graphic with my smiling mug, and careful consideration of the content. I must say, though, the popularity of the blog has changed significantly since renaming it. While I used to get a trickle of traffic before, now I am getting many more hits.
I would like to think that simply the quality of the content has helped me draw more readers. But as a database marketer, I recognize that when you change one aspect of a campaign and keep all else the same – it’s usually the change you made that results in the difference. In this case it was renaming my blog to a more interesting name.
Of course, if I had a name like Robert Scoble, Seth Godin, Malcolm Gladwell, etc… I need not do anything more than stick that up as my blog name. However, Douglas Karr isn’t famous (yet). I didn’t trade a red clip for a house, didn’t release new CIA information, nor have I uncovered the secret of youth! I’m not seeking 15 minutes of fame, though I would like to some day put all of these thoughts coherently together in a single volume.
I am quite happy that more of you are coming to visit. Keeping a blog is always in the back of my mind. I’ve learned so much from so many people that I think blogs, quite possibly, are the best thing to happen to the web.
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.