Sales Enablement

Whitepaper: How Prospecting Automation Increases Conversion Rates

Freshly uploaded to our Whitepaper Library (powered by PaperShare) is a publication designed and developed for Salesvue by our agency. The whitepaper is called, Why You Need a Sales Prospecting Process.

Salesvue focuses their attention at the bottom of the sales funnel. For companies with an outbound sales process, this is where leads are generated for their sales staff to follow up on.


The problem illustrated by Salesvue is that the majority of businesses are leaving a ton of money on on the table for a few reasons:

  1. Sales teams do not have a sales prospecting automation process that enables them to generate enough activity on the prospects they have.
  2. Sales teams often have irrational rules that stop them from calling on a prospect too early.
  3. Sales teams often stop calling on the most profitable and largest contract opportunities by discontinuing contact with key prospects.

Salesvue has found that clients can increase activity by 50% and conversions by a minimum of 20% when prospecting automation is applied with sales teams. Here’s what the numbers look like:


Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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