Marketing White Papers

We’ve collected the best and most popular marketing, martech, and sales white papers and ebooks from throughout the industry right here! Find the top authoritative, in-depth reports on marketing topics that present you with the complex problem and provides the solution.

 

The Changing Role of Internal Communications in Corporate Communications

The Changing Role of Internal Communications in Corporate Communications

These are just some of the questions we address in our new white paper, The Changing Role of Internal Communications in Corporate Communications, written by Katie Marlow, founder and CEO of Little Bird Communication.

She has drawn upon extensive international research, and incorporates insights from some of the world’s most respected voices in internal communications to assess the challenges facing IC, and how to overcome them to cement the function’s position as a critical business driver.

Katie explores the changing role of IC in the context of the current changing work environment and where we’ve come from as an industry,  the evolving expectations of what we do, how we need to focus less on tactics and outputs, and more on strategy and outcomes. How we need to shift from being the reactive order taker to proactive trusted advisor.

Download Whitepaper

Marketing Automation Platform Satisfaction Survey 2018

Marketing Automation Platform Satisfaction Survey 2018

Marketers drive revenue. Yet, according to marketers, marketing automation platform (MAP) vendors are no longer keeping up with their needs, particularly when it comes to reporting. Heinz Marketing and InsightSquared partnered together to conduct this survey. They gathered the opinions of more than 400 marketing professionals currently using tops MAPs, including Marketo, HubSpot, Pardot, and more.

Read the MAP Survey Results to learn about:

  • The most important factors when deciding on a MAP
  • Where marketers think MAP reporting falls short
  • How work experience relates to MAP satisfaction

Get your copy of the MAP Survey Report now!

Download Whitepaper

The Uncomplicated Guide to GDPR and Event Marketing

The  Uncomplicated Guide to GDPR and Event  Marketing

If you are both concerned about the pending General Data Protection Regulation (GDPR) impact on your event marketing as well as intimidated by the volume and depth of information out there, this is the guide for you. 

In this guide you will learn:

  • What is GDPR and why you should care
  • How it will affect event marketers
  • Why (and how) it will improve your overall event marketing performance
  • What minimum (and surprisingly simple) things you need to have in place by May 25, 2018
  • How to communicate and prepare others across your organization

This is a huge opportunity for event marketers to step up their game - not only by supporting their company in compliance, but also by improving engagement, participation, and trust with prospects and customers moving forward.

Download Whitepaper

The B2B Marketer's Roadmap to Marketing and Sales Success

The B2B Marketer's Roadmap to Marketing and Sales Success

When marketing and sales work together in synergy it's possible to achieve two-digit annual growth rates and improve a company’s chances of closing deals by as much as 67%, according to Marketo. Yet, despite their near synonymous functions and tight interdependence, marketing and sales teams often find themselves at loggerheads, sometimes as rivals but mostly as convenient scapegoats for missed targets and epic fails.  

So, what can smart organizations do to prevent the perennial conflict between sales and marketing? Find out here. 

Download Whitepaper

Brand Management for Modern Marketers: Stories from Method, Jack Link's, Talking Rain and Elmer's

Brand Management for Modern Marketers: Stories from Method, Jack Link's, Talking Rain and Elmer'sLearn how top brands are making changes to stay agile and control consumer experiences, even as they expand to new channels, categories and territories.

Download the guide to see how they:
  • Scale to support fast growth
  • Manage brand standards everywhere they’re needed
  • Control collaboration with agencies and freelancers
  • Remove the burden of localization from retailers and partners

Download Whitepaper

Magic Quadrant for Digital Marketing Analytics

Magic Quadrant for Digital Marketing AnalyticsMarketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics.

This Magic Quadrant is intended for chief marketing officers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.

Download Whitepaper

Magic Quadrant for Digital Marketing Hubs

Magic Quadrant for Digital Marketing HubsThe Gartner report continues Adobe’s excellence in the marketing cloud/hub/suite reports from major analysts. In fact, Adobe has never NOT been a leader in any major analyst’s marketing cloud report.

We are driving toward new horizons of opportunity. We want to enable our customers to do not only the things they do now (only better), but also new, exciting — and even sometimes unforeseen — things that will delight their customers at every turn. We are committed to major innovation, and the best and quickest way to innovate and disrupt the industry and maintain our competitive advantage is to first establish and innovate on the Adobe Cloud Platform, which will enable faster and more-disruptive innovation in the solutions.

Download Whitepaper

Magic Quadrant for Web Content Management

Magic Quadrant for Web Content ManagementWeb Content Management is the foundation of a brand’s digital transformation. Brands who are winning, regardless of industry/B2B/B2C, are those that take advantage of digital to craft new product/services and business models. At the heart of this is a new generation of customer experiences made possible by companies who are able to source the most compelling content, harness meaning from vast pools of data and have powerful tools and machine learning algorithms to deliver personalized experiences in the context of the customer in the moments that matter.

Download Whitepaper

Persona Targeting For Manufacturing Companies

Persona Targeting For Manufacturing Companies

You know the industries you’re looking to do business with — but do you know the people? Communicating the right way with the different types of people who search for you can help make sure you impact them at the right time.

The Persona Targeting for Manufacturing Companies eBook teaches you about the top three individuals that influence the industrial buying process. 

You’ll learn about their:

  • Buying behavior
  • Job functions
  • Job focus
  • Background & personality — key elements in "speaking their language"
  • And more...

Download Whitepaper

Running on Experience: 2017 Adobe Digital Marketing Study

Running on Experience: 2017 Adobe Digital Marketing StudyThe companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences.

We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn:
  • What strategies and approaches set leaders apart from the rest
  • Where companies in your industry are investing
  • The four steps for digital transformation

Download Whitepaper

The Art of Integration: Blend Online and Offline Data to Create a Vibrant Marketing World

The Art of Integration: Blend Online and Offline Data to Create a Vibrant Marketing WorldIt’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.

Download Whitepaper

The Blueprint Redefined: Building the Experience-Based Digital Foundation

The Blueprint Redefined: Building the Experience-Based Digital FoundationDigital marketing has evolved incrementally. Over the two last decades, marketing teams have grown from managing a single website to managing dozens of web properties and then to managing email marketing, search, display, social media, and mobile. Each time an additional channel has been added, a new and most likely disparate technology has been implemented to support it.

The customer experience mandate requires a comprehensive digital foundation. And businesses that have this foundation stand above their competitors because they’re prepared to respond to the rapidly growing list of challenges the experience age is throwing at them.

Download Whitepaper

The Culture of Content

The Culture of ContentFrom cars and banking services to networking equipment and retail goods, the purchasing process across products and industries has changed. Consumers and business buyers have taken control—many times researching products, talking to peers, and reading online reviews, all before they interact with your staff or leave any detectable indication of their interest. Further, they expect access to information that is especially tailored for them, at the very moment they need it, no matter where they are. And if you can’t meet their needs, they won’t give your brand a second look.

Download Whitepaper

The Pursuit of Data-Driven Maturity

The Pursuit of Data-Driven MaturityMarketing is moving toward a new kind of success, one that depends on truly knowing the customer. Throughout the industry, this focus is proving to be the path to better customer relationships and business growth. It’s that perspective that makes us so excited by the findings in this report on the state of data-driven marketing, published by Econsultancy in partnership with Adobe. According to the research, marketers and their agencies see this future, and they’re investing their time, expertise and budgets to make it a reality.

Download Whitepaper

Vision from the Harbor: Make Your Customer Journey Legendary

Vision from the Harbor: Make Your Customer Journey LegendaryYou’ve undoubtedly seen the iconic Sydney Opera House before — if not in person, then certainly in photos and videos. I’m sure it’s one of the most recognizable structures in the world with its bold design and unique look and feel. It’s truly a modern wonder.

Your business isn’t much different from the opera house, really. The Sydney Opera House is known for not only its architectural prowess, but also the experience it delivers. Whether you step inside, stroll past, or even just see it in photos, you know you’re witnessing something truly remarkable — something truly innovative and one of a kind.

And your business? It’s one of a kind, too — with rich, customer-led experiences around every corner. The ongoing conversations you have with your customers are what drives these experiences — those conversations are what they’ll remember about your company minutes, hours, and even years later.

Download Whitepaper

Why You Need a Data Management Platform

Why You Need a Data Management PlatformDigital Marketing Platforms (DMPs) have emerged to help marketers, and the wider marketing community make sense of data across digital, and non-digital, channels of contact with consumers, be it from web, mobile, social, e-mail, display, search, point-of-sale, call center sources, and more.

In this Guide learn:
  • What is a DMP
  • What solutions does it provide
  • What do you need

Download Whitepaper

3 Ways to Get Your Message in Front of Auto Buyers Across All Screens

3 Ways to Get Your Message in Front of Auto Buyers Across All ScreensIn fact, audiences are consuming only slightly less TV than last year (and TV is still the most-watched media device, by a long-shot). The reality is that your current and potential customers are consuming more media than ever before. They’re just using multiple screens and devices to do so, layering on digital and mobile media on top of their TV consumption.

In our fragmented-media world, it’s essential to keep your brand identity consistent, no matter where consumers encounter it. With the following three key principles in mind, you can make divided attention spans work in your favor.

Download Whitepaper

30 Lead Generation Tips For Manufacturers & Industrial Companies

30 Lead Generation Tips For Manufacturers & Industrial Companies

You need to get those high-quality leads and dream customers on your website — and more importantly, you need them to download your content and raise a hand to be contacted.

But with so much on your plate, it can be a challenge to keep up with best practices and have all of your bases covered. This eBook, which is filled with examples from successful manufacturers and industrial companies, will help guide you to successful lead generation.

In this free resource, you'll see:

  • Examples of successful offers, forms, landing pages and more
  • The entire process of generating high-quality leads
  • How small tweaks can change everything

Download Whitepaper

Brilliant Advertising: Unlock the Power of Programmatic with the Right Creative

Brilliant Advertising: Unlock the Power of Programmatic with the Right CreativeProgrammatic advertising began as an automated way to buy and sell ad inventory through exchanges that connected advertisers with publishers. Nowadays, it’s a common tactic for most advertisers.

On the surface the connection between fractals and programmatic advertising isn’t obvious. But, when the underlying concept of fractals is applied to programmatic advertising, it makes way for a revolutionary concept: scalable mass personalization. Creatives can develop infinitely similar ads and then swap out ad components — images, copy, pricing — in real time to create ads that are sure to resonate with the target consumers who receive them.

Because of these new customizing capabilities, the implications of programmatic advertising have become far-reaching for brands that are striving to maintain a competitive edge.

Download Whitepaper

How to Increase Your SEO Traffic in 30 Days

How to Increase Your SEO Traffic in 30 Days

The constant updates in search engine algorithms can make it difficult for marketers to get a steady stream of traffic from organic search.

This is why it's important to not rely on quick tips and "hacks" to get on Page 1 — you need to establish a long-term strategy to ensure success.

With so many moving parts and changing tactics, it can be tough to find a starting point, but our guide is here to help.

In this 30-day planner, you'll learn:

  • Best practices for your URL structures, titles and descriptions
  • How to tell search engines what to crawl
  • The perks of diversifying your content

Download Whitepaper

The Forrester Wave: Data Management Platforms

The Forrester Wave: Data Management PlatformsAdobe has been named a leader in “The Forrester Wave™: Data Management Platforms, Q2 2017”, for the third consecutive DMP report.

The marketing landscape has evolved rapidly since the original DMP Wave was published in 2013. Consumers’ behaviors and expectations have shifted over the course of the past decade, as the proliferations of media channels, mobile devices, smart-home systems, and virtual reality (VR) sets indicate. In this connected world, it’s become critical that brands and publishers understand their customers and deliver delightful experiences at every turn.

Download Whitepaper

The Forrester Wave: Omnichannel Demand-Side Platforms

The Forrester Wave: Omnichannel Demand-Side PlatformsAdobe Advertising Cloud was named a leader in “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 Report,” achieving the highest score possible in product strategy (5 out of 5) and the top score in digital-ecosystem footprint (4 out of 5) criteria.

The TubeMogul acquisition was pivotal in fulfilling Adobe’s vision for being the industry’s first omnichannel media-buying platform, as the report notes that “Adobe Advertising Cloud is the only vendor that has gained access to all paid advertising channels.”

Download Whitepaper

Thinking Outside The Standard Marketing Toolbox

Thinking Outside The Standard Marketing Toolbox

Learn new ways to take your marketing and your lead generation to the next level. 

These days, most of your competitors are making use of digital marketing tactics like email, content marketing, and SEO.

If you want to give yourself a leg up when it comes to attracting buyers and generating leads, you need to be willing to try new strategies.

Our eBook explores five cutting-edge digital marketing tactics you can implement to take your marketing and lead generation to the next level.

Download Whitepaper

2017 Digital Marketing Study: Running on Experience

2017 Digital Marketing Study: Running on ExperienceWe surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.

Read the report to learn:
  • What strategies and approaches set leaders apart from the rest
  • Where companies in your industry are investing
  • The four steps for digital transformation

Download Whitepaper

Data Management Platforms Deciphered

Data Management Platforms DecipheredDiscover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.

Download Whitepaper

Digital Intelligence Briefing: 2018 Digital Trends

Digital Intelligence Briefing: 2018 Digital TrendsNow in its eighth year, the research looks at the most significant trends that will impact companies in the short to medium term. As part of this year’s study, we have also identified a number of top-performing companies in order to identify how they are focusing their activities and investments differently compared to their peers.

High-performing companies are those organizations that exceeded their top 2017 business goal by a significant margin, and who have also significantly outperformed their competitors. Download this report to learn key insights from the research.

Download Whitepaper

7 Myths of B2B Content Marketing

7 Myths of B2B Content Marketing

If you're a B2B marketer investing in content (and 9 out of 10 B2B marketers are), you'll want to be confident you're getting the most from your investment.

Chances are, you've read the blogs, you've downloaded "guides" from martech vendors, you've done your homework.

Thing is, while there's a lot of good information available, there's a lot of mis-information too. And this mis-information could be harming your results. 

Download the 7 Myths of B2B Content Marketing to help separate fact from fiction (and get your B2B content marketing back on track).

Download Whitepaper

[eBook] Create an Event Community to Increase Attendee Loyalty & Engagement

[eBook] Create an Event Community to Increase Attendee Loyalty & Engagement

OVERVIEW

There’s nothing like the buzz of an event to make attendees feel excited and engaged. But where do you start, and how to you keep the buzz going?  The most successful brands understand that creating event communities yield the greatest results.

And more than any other marketing channel, face to-face event experiences solidify and sustain these communities, ultimately leading to greater attendee loyalty.

In this eBook you'll learn:

- Best practices on how to create and continue building an event community year-round

- Creative ideas on how to use event app technology to build your event community and increase attendee networking

- How to increase attendee engagement before, during, and after your event 

- How to create stronger event brand awareness to increase attendee registration

- How to measure and quantify attendee engagement using tools such as event app technology and social media 

Download Whitepaper

[eBook] How to Increase Event App Adoption & Usage

[eBook] How to Increase Event App Adoption & Usage

So you've invested in an event app and are now in the design phase. It's all coming together but one thing still needs to be addressed...how will attendees know to download your event app (and use it)?

Fear not! With a solid marketing and promotional strategy in place, you can be sure that attendee adoption and usage rates of your event app will be maximized. This eBook will take you through step-by-step on how to develop a winning strategy. 

You'll learn:

- Best practices on how to communicate the benefits of using an event app to your attendees

- How to craft value-focused messaging that will encourage maximum adoption by each of your audience personas

- Which marketing channels are best utilized in promoting your event app before and during your event

- Creative tips on how to promote your event app onsite during your event 

- How an event and association management company was able to increase their event app adoption rate 115% year-over-year [Case Study]

Download Whitepaper

How To Get Approved As A New Supplier To OEMs

How To Get Approved As A New Supplier To OEMs

Leverage this knowledge of the sourcing process to gain the upper hand in winning your next contract.

This free eBook, based on more than 100 years of experience connecting industrial buyers with suppliers, features:

  • An actionable checklist that allows you to identify strengths and weaknesses in your current documentation.
  • Information on 17 different types of content industrial buyers use to make final sourcing decisions.
  • 4 Pro Tips recommended by procurement managers across the country.

Download Whitepaper

The State Of Industry In 2018

The State Of Industry In 2018

Industry is no stranger to change, and today, several monumental shifts — in business, technology, and even politics — are changing it once again.

As a supplier, it's imperative for you to understand these shifts in order ensure your success today, and tomorrow.

Our eBook, The State Of Industry In 2018, can help you keep ahead of the latest trends. It explores: 

  • Critical changes in the manufacturing workforce
  • The most in-demand products and services in 2018
  • The role that politics is playing within industry
  • And more!

Download your free copy now.

Download Whitepaper

Breaking Cultural Barriers to Ensure Patient Safety: Localization 101

Breaking Cultural Barriers to Ensure Patient Safety: Localization 101

For many Life Sciences companies, translating and localizing content is a required inconvenience that results in significant costs and time-to-market implications. Additionally, the translation and localization process is often considered a “black box,” where the translation process remains a mystery.

During this webinar, AMPLEXOR’s Kathleen O’Brien will:

  • Provide an overview of fundamental concepts for translations and localization
  • Unveil insights into the translation supplier processes for Life Sciences companies
  • Identify the nuances of culture barriers, and how to better manage the technicalities of translations

After viewing this Webinar, you will walk away with effective localization strategies that can be implemented to reduce costs and accelerate timelines.

Download Whitepaper

The Revenue Rift Report--Bridging the Marketing : Revenue Mismatch

The Revenue Rift Report--Bridging the Marketing : Revenue Mismatch

The Revenue Rift Report delivers in-depth insights into how mid-market and enterprise-level B2B marketers are meeting the challenge of delivering pipeline and revenue for their businesses. It is based on in-depth interviews with 150 senior UK-based marketers across five different sectors and includes the data, the insights and actionable recommendations for what you should do next. 

Download Whitepaper

Content Marketing for Financial Services

Content Marketing for Financial Services

The financial services industry represents some of the most important consumer industries in the marketplace, including personal finance, insurance, retirement planning, and loan and debt management. It touches the lives of millions. It’s also very complex. As a marketer, this presents an incredible opportunity for you to bridge a large information gap between industry and consumer and help real people make some of their most important life decisions.

But this complexity, increased regulation, the fintech boom and dramatically shifting customer expectations have been a recipe for frustration among financial service marketers. Working in a data-heavy, highly regulated industry, marketers often have a hard time engaging new customers, effectively building loyalty with current clients and sharing a compelling brand story.

In this eBook, we’ll outline

  • Key challenges financial service marketers face
  • Digital marketing trends shaping the landscape
  • Content marketing tactics that help engage, inform and inspire

Download Whitepaper

Influencer Marketing Blueprint

Influencer Marketing Blueprint

Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway your customers' purchase decisions.

In this ebook, you will learn about:

  • What is Influencer Marketing?
  • How Influencer Marketing Can Benefit Your Business
  • Trends in Influencer Marketing
  • Why Isn’t Everyone Using Influencer Marketing?
  • Tools to Find Great Influencers
  • How to Pitch Influencers

There's been a rapid shift from traditional to digital marketing, which has its share of challenges and opportunities. Brands are now targeting the younger generation in an attempt to reach new customers online. Since digital and social media influencers have a huge impact on the purchase decisions of this target generation, influencer marketing is quickly replacing traditional ads.

 

Download Whitepaper

Instagram for Business - Everything You Need to Know

Instagram for Business - Everything You Need to Know

According to Instagram, more than 500 million people use it daily, and it has more than 800 million monthly active users. This is your chance to utilize this social platform to promote your business. 

This guide includes:

  • Instagram basics and terminology 
  • Different ways to use Instagram to promote your business
  • Tips and tricks to get the most out of your account 

Before using Instagram for your business, here is what you should know. 

Download Whitepaper

The Ultimate Agency Guide to Video Marketing

The Ultimate Agency Guide to Video Marketing

As people are presented with more and more content, it gets harder to cut through the noise. The key is to know what types of content work best, and how to get that content front and center for your audience.

With this guide, you’ll learn:

  • How to boost engagement and deliver results with video.
  • Actionable tips to multiply your video subscribers.
  • Tricks to optimize your video strategy with lead scoring, personas and other automation features.

Download Whitepaper

The IoT Leaders To Connect With on Social Media

The IoT Leaders To Connect With on Social Media

#IoT leaders are talking about how our digital and physical worlds are so deeply integrated. Consumer needs are at the hub and they expect to have their user experience seamless and delightful.

Download our new report, “40 Internet of Things Leaders to Connect with on Social Media” to hear how these leaders make the fusion of worlds painless for consumers, and how you can too.

This report will tell you:

– who the top IoT leaders are in social to follow

– what the smart, connected influencers are talking about

– why the top #IoT hashtags are relevant to you

Download Whitepaper

aCommerce Achieves Growth and Seamless Operations with NetSuite

aCommerce Achieves Growth and Seamless Operations with NetSuiteaCommerce offers ecommerce, marketing, channel management, warehousing and last-mile delivery for online retailers. It is based in Bangkok, Thailand, and operates in 4 other countries in Southeast Asia. NetSuite OneWorld enables aCommerce to efficiently work across its diverse business models and provides real-time reporting and accurate inventory data.

Download Whitepaper

NetSuite for Advertising Agencies

NetSuite for Advertising AgenciesNetSuite has invested heavily in the advertising vertical. We work closely with our advertising customers and leaders to deliver the industry’s leading cloud solution, helping agencies meet emerging challenges and become more agile, innovative, collaborative, data-driven and efficient.

Download Whitepaper

5 Visual Marketing Trends For Brands

5 Visual Marketing Trends For Brands

With the proliferation of social media and digital content, marketing is even more visual than ever before.  As a result, brand optics have taken on an unprecedented importance, as modern marketers work to craft more compelling experiences for consumers. 

At Olapic, we've prepared a set of five predictions we believe will drive the near-and-far-term future for visual marketing. 

Download Whitepaper

5 Ways Service-Based Experts & Leaders Create an Endless Source of Ideal Clients Without the Burnout and Hustle

5 Ways Service-Based Experts & Leaders Create an Endless Source of Ideal Clients Without the Burnout and Hustle

This checklist will show you 5 ways to market your business that can all lead to:

  • Consistent clients
  • Bigger paydays
  • More lives changed for the better

Find the best marketing strategies that works for you. 

By downloading this PDF, you will also receive weekly marketing tips to help you increase your business profit power

Download Whitepaper

Profit Power UP Marketing System - The New Way Experts & Leaders Can Consistently Attract High-Paying Clients Easier & Faster

Profit Power UP Marketing System - The New Way Experts & Leaders Can Consistently Attract High-Paying Clients Easier & Faster

This 9-step eBook reveals how to get more customers on autopilot and how to: 

  • Effortlessly find prospects who need, want and desire your services
  • Get your phone ringing with ideal clients reaching out and ready to work with you
  • Create raving fans who promote your services for you and put more money in your pocket every single month on demand
  • Attract clients who will book, keep and show up to their appointments

If you're an expert service-provider, learn how you can get more customers, clients and patients easier and faster. 

By downloading this PDF, you will also receive weekly marketing tips to help you increase your business profit power

Download Whitepaper

Advertising and Brand Awareness - 6 Perspectives on What Works

Advertising and Brand Awareness - 6 Perspectives on What Works

As advertising continues to evolve, media buyers have a lot of questions. What’s working? What’s not working? How can you best build brand awareness and engage with prospects in today’s environment?

This eBook explores:

  • The value of print advertising
  • Creating standout content marketing
  • What makes remarketing effective
  • The future of social media spending
  • The power of personalized ads

Take advantage of this resource and successfully navigate the competitive landscape. 

Download Whitepaper

Education Week Trending Topics in K-12

Education Week Trending Topics in K-12

Every six months we pull together data from across Education Week and share the insights with you. The most effective way to market to prospects is to understand their top-of-mind issues. This report will help you do just that.

We can put your brand and content in front of K-12 leaders who are researching these topics. Our ability to design custom campaigns around each theme helps serve a wide-range of your marketing goals: brand building, scaling content marketing, driving leads, etc.

We’ve done this for hundreds of education marketers each year, so we ask you: what topic areas should you own?

 

Download Whitepaper

50 Most Misused & Abused Words in Business Writing

50 Most Misused & Abused Words in Business Writing

Discover the 50 most misused words in business writing and avoid a damaging faux pas in the future.

  • Their, They’re, There: Never confuse these top 5 homonyms again
  • Easily and quickly break the habit of writing the way you speak
  • Affect & effect, accept & except – which one is right?

Utilize this resource for your business writing!

Download Whitepaper

The 3 'Gets' for Signing More Clients With Marketing Automation

The 3 'Gets' for Signing More Clients With Marketing Automation

An agency is only three “gets” away from growth – getting found, getting the meeting and getting the business.

In this guide, you'll:

  • Learn best practices in marketing automation internally for your agency and externally for your clients.
  • Discover marketing automation methods that generate awareness, leads and conversions.
  • Find out proven automation and five lead generation tips for success.

Download Whitepaper

7 Ways to Increase Landing Page Conversions

7 Ways to Increase Landing Page Conversions

Landing pages can make or break your digital marketing.

If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better.

Grab your copy to find out:

  • What a landing page is and is NOT.
  • Planning & creating the perfect landing page.
  • Testing & optimizing: Why your landing pages are never ‘done.’

Download Whitepaper

Product Comparison: SharpSpring vs. HubSpot

Product Comparison: SharpSpring vs. HubSpot

Download this product review by a marketing agency:

  • See a comparison of key lead nurturing features in two platforms
  • Discover agency secrets on boosting conversions
  • Learn the keys to perfecting your pitch
  • How to sell with a story

Download Whitepaper

Top 20 B2B Marketing Charts of 2017

Top 20 B2B Marketing Charts of 2017Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation & management, vendor relationships, and content marketing. Learn about how B2B marketers are tackling growth strategies and how buyers approach vendor research and buying decisions. This MarketingCharts.com report is sponsored by Seismic and NetLine. Registrant data will be shared with the sponsors.

Download Whitepaper

How to Run a Disruptive Demand Generation Content Program

How to Run a Disruptive Demand Generation Content ProgramIn part one, “Find Your Disruptive Story/Focus on Situations Not Personas,” of this two-part live webinar, Chief Strategy Officer, Tim Riesterer, from Corporate Visions Inc. will articulate why it’s integral for today’s marketer to find their disruptive story in hopes of driving success. Tim will walk you through examples that will help you defeat status quo thinking, how to create disruptive content, and help you become more focused on situations versus personas.

In part two, “Marketing Beyond the C-Suite / Get the Most Out of Your Content Distribution,” SVP Audience and Product, David Fortino, from NetLine Corporation will share his perspective on the current state of demand generation as it relates to effective lead gen campaign targeting strategies. You’ll learn how to take your disruptive content to the next level by leveraging distribution tactics and audience targeting methods that will generate ideal long-term results.

Register now to get access!

Download Whitepaper

2018 B2B Marketing Mix Report

2018 B2B Marketing Mix Report

View the state of the B2B marketing industry with data on trending tactics, spend allocations, popular marketing methods and more, all accompanied by practical tips and commentary from industry experts.

What's inside:

  • Marketing trends for B2B healthcare, technology and business services companies
  • New marketing and sales strategies predicted to take off in 2018
  • 2018 planning, strategy and spend allocations
  • Popular tactics that generate the most ROI

Here’s to a productive and successful 2018!

Download Whitepaper

Disclosure: Powered by RevResponse