Marketing White Papers

We’ve collected the best and most popular marketing, martech, and sales white papers and ebooks from throughout the industry right here! Find the top authoritative, in-depth reports on marketing topics that present you with the complex problem and provides the solution.

 

Getting Started with Content Marketing For Dummies

Getting Started with Content Marketing For Dummies

As today’s businesses fight for consumers’ attention, content marketing offers a way to reach out to customers in an engaging and helpful way in order to draw them to your business. By providing valuable content relevant to their needs and pain points, you and your company can reach customers when they need it most—positioning yourself as a trusted partner who understands their needs. 

Content marketing provides a versatile way to reach out to your audience, and companies large and small can use content marketing to attract new customers, generate leads, close deals, and drive sales.

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Getting Started with Email Marketing For Dummies

Getting Started with Email Marketing For Dummies

Email marketing can be a fast, efficient way to connect with your audience. Not only can you reach out to countless customers at the same time, but in today’s fast-paced technology environment, you can also tailor email experiences so that they are in sync with your customer’s needs.

Everything from email frequency and length to the relevance of the information and how frequently customers are called to take action can have an impact on your email marketing strategy. Learning to navigate these factors can result in new leads, better sales, and improved open rates.

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Getting Started with Inbound Marketing For Dummies

Getting Started with Inbound Marketing For Dummies

Inbound marketing is about building trust and a relationship with your audience. It’s a customer-centric model that uses digital assets to engage, attract, and convert customers—enabling companies to maintain a relationship with customers long after the initial point of contact or the first sale.

Inbound marketing goes beyond creative campaigns and outstanding design to attract customers. It requires a much deeper look into the challenges your audience faces. Once you understand those challenges, you can give customers exactly what they need to succeed.

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Getting Started with Integrated Marketing For Dummies

Getting Started with Integrated Marketing For Dummies

Integrated marketing delivers a holistic approach that involves a variety of marketing tactics, strategies, and channels to target your customer where they are. An integrated campaign requires all aspects of a plan to work together to create a seamless experience for your audience, and when done correctly, it can build trust between you and your intended audience.

Using consistent messaging across channels is a key feature to making this strategy a success. It’s all about creating a unified message or campaign that informs your customers and provides a consistent brand experience.

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Getting Started with Social Media Marketing For Dummies

Getting Started with Social Media Marketing For Dummies

The increased amount of time people spend on the Internet has changed the way marketers reach customers so much so that social media marketing is one of the most influential forms of marketing today.

When it’s done right, social media marketing can increase brand awareness, cultivate a network of influencers and loyal customers, and impact online reviews. Thus, modern marketers need to be especially aware of this channel and its potential effect not only on product sales, but on attracting and retaining customers too.

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2017-2018 Top Insights for Sales, Marketing and Communications Leaders

2017-2018 Top Insights for Sales, Marketing and Communications Leaders

Sales
Only 28% of Sales leaders report that account management channels regularly meet their cross-selling and account growth targets. Find out how high-performing account teams retain and grow existing accounts by offering a unique but critical perspective on how the customer can achieve their objectives.

Marketing
Learn how leading marketing functions are accelerating their digital impact by creating an integrated system based on customers' digital buying behavior.

Communications
Discover how progressive companies are building brand connections with their customers by through a new approach based on personal benefits rather than corporate values.

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An Angular Force Awakens with John Papa

An Angular Force Awakens with John PapaJohn covers the 7 fundamentals of Angular 2, explores its key features, and dives into accessing data via HTTP, using metadata to describe components and the new templating and data binding concepts in this technology. John’s presentation is capped off with a rapid-fire Q&A from attendees.

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Driving Success Through Channel Incentives

Driving Success Through Channel Incentives

Getting your products and services to market through a channel matrix can mean navigating a sea of complexity. Direct access to clients and their challenges can be next to impossible. So, how do you ensure that your direct and indirect sales channels are representing you right?

This quick hit guide can help you clearly understand the five core components of a successful channel and sales incentive program - strategy, technology, communications, rewards and analytics - and have your organization on its way to a winning channel relationship.

 

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The Secret Formula for a Marketing Budget

The Secret Formula for a Marketing Budget

Sometimes, scrubbing the bathtub is more appealing than crafting your marketing budget for next year.  

  • Are you investing enough?
  • Are your marketing dollars being applied in the most efficient way?
  • How do you know if what you’re doing is working?

Get the secret formula and stop procrastinating now. 

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3 Steps to Building Better Short-Form Video Content

3 Steps to Building Better Short-Form Video Content

Between Snapchat, Instagram, and Facebook Stories, brands must adapt their visual content strategies to account for the rise of short-form video. But generating enough cost-effective vertical video to fill a growing set of channels can be a challenge. To get started, check out our 3 step guide for building better short-form video content.

Download our strategy guide to learn more.

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You Need Leads, Right?

You Need Leads, Right?

From goal setting, persona research, keyword identification, content schedules and sweetspots, promotion, email workflows and analytics - we cover everything you need to get your first campaign up, running and generating leads.

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The Ultimate Guide to Chat-Based Tools

The Ultimate Guide to Chat-Based ToolsEmployees have been using chat tools like text messages and social media with ease for years. Transitioning to similar forms of communication at work is a natural next step for the mobile-first, instant communication-driven workforce.

Your chat tools need to be flexible enough to meet all your teams’ diverse needs, while meeting essential business requirements. Learn how to get there.

Get the ultimate guide now.

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How to Multiply Conversions With Dynamic Content

How to Multiply Conversions With Dynamic Content

Don't get stuck in the dark ages. Your customers and prospects expect a personalized experience. Get the cheat sheet on 7 easy ways to create a custom buyer's journey and show customers you're their perfect match.

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The Payroll Software Selection Kit - How to Choose the Right System for your Business

The Payroll Software Selection Kit - How to Choose the Right System for your BusinessThe payroll software selection kit is based on extensive market research and provides business professionals an overview of what payroll software is, an in-depth look at popular platforms as well as key aspects to software pricing models.

Download this kit to learn everything you need to help you understand the vendor landscape and select the software system that is right for your organization.

Contents include:
  • Software Advice Alternatives - Top 5 ADP Competitors
  • 2017 Payroll Pricing Guide
  • Payroll Buyers Guide

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Agency Best Practice: How to Grow Revenue From Small Clients

Agency Best Practice: How to Grow Revenue From Small Clients

What do you do when clients can’t afford an expensive platform like HubSpot? Affordable marketing automation is within reach for all types of businesses - if you know where to look.

Download this agency executive's guide to:

  • Learn about affordable marketing automation built with agencies in mind
  • See a comparison of key lead nurturing features in two platforms
  • Discover how to boost conversions with lead nurturing

“I always present both HubSpot and SharpSpring to my prospects and draw fair comparisons between the two. Then, I make a legitimate recommendation based on the client’s needs. In most cases, SharpSpring is the better choice.”
- Chuck Bankoff, Kreative Webworks

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Grow Sales For Your Manufacturing Business

Grow Sales For Your Manufacturing Business

If you are like most manufacturers, then growing sales and driving revenues is your primary goal. Unfortunately, it is also likely one of your biggest challenges.

There is one solution that is proven to help manufacturers like you get found and contacted by the industrial/B2B buyers that you need to grow your business – THOMASNET.com.

That’s because more than 1.3 million supplier evaluations are performed on the platform every month, making THOMASNET.com the home of the most active and qualified buying audience in all of industry.  

As a result, advertising on THOMASNET.com makes it 70% more likely for you to be evaluated by active buyers and grow your sales.

Download this eBook to see how THOMASNET.com can help you reach your business goals.

  • Learn about the buying decision makers using our platform every day
  • Find out how we help you put you in front of the right buyers at the right time
  • Hear from real buyers and engineers looking for manufacturers like you
  • And more!

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How To Use Data To Redesign & Optimize Your Website

How To Use Data To Redesign & Optimize Your Website

When it comes to designing and developing your website, getting your team on the same page can be a challenge. Everyone — marketing, sales, product managers, upper management, etc. — has an opinion, and just one small change can cause hours of debate and tons of frustration.

What if you didn't have to listen to opinions? What if you could use data to make informed decisions and continuously improve your website's ability to convert visitors into leads?

That's the essence of Growth-Driven Design and, in this informative eBook, we'll show you how it works.  

  • Learn about our conversion rate optimization process
  • Find out how we've helped industrial companies dramatically improve results
  • See real results from real A/B tests

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30 Ways to Get Inside the Mind of Your Target Buyer

30 Ways to Get Inside the Mind of Your Target BuyerDiscoverOrg partnered with sales researcher Steve W. Martin to compile this report summarizing the results of Martin’s study with 230 business decision-makers to get feedback on their perceptions of sales people & what resonates with them when being sold.

The survey results might surprise you:
  • 70% buyers prefer not to be challenged by new ways of thinking
  • Buyers rate two-thirds of B2B salespeople as being average or poor
  • Nearly every selection committee has a dominant personality who gets their way
  • Most buyers prefer salespeople wait several days before following up after an initial sales call

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5 Fundamentals to Create Your Demand Generation Engine

5 Fundamentals to Create Your Demand Generation Engine

Most companies only generate 10-15% of the demand that they require to achieve their revenue goals. Without a well-tuned demand generation engine you cannot scale your revenue growth and meet your objectives. Your VP of Sales is always going to ask for more sales qualified leads. When the sales team has an abundance of sales qualified leads, it enables them to focus on what they are good at—converting opportunities into customers and revenue for your company. When the sale team does not have enough sales leads they have to focus on prospecting or working on unqualified sales opportunities; this leads to behavior and results that are not healthy or optimal for your company. Topics in this Executive Playbook:

1. Why Do You Need to Generate Demand?

2. What Happens When You Do Not Generate Enough Demand?

3. Why is Demand Generation So Rare?

4. Your Demand Generation Engine: The Five Fundamentals

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The Demand Generation Engine Program

The Demand Generation Engine Program

Every company needs qualified sales leads. Whether you need to jump start your demand generation efforts or supplement existing programs we have perfected our Demand Generation Engine to deliver 50, 100, 150 or more Leads to you Every Month. You want leads that generate sales and
revenue for your company and a program that scales with your growth.

We will deliver 50, 100, or 150 Leads per Month. These are Decision Makers in your Target Audience that overtly express interest in your solutions and services. We will create one new offer per quarter and syndicate this offer to your target audience every month. Our standard engaging offers include an eBook, Webinar, Infographic, Industry Case Story or Customer Case Story. 

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The Marketing Landscape: Where Data and Content Merge

The Marketing Landscape: Where Data and Content MergeTargeting the “wrong people” is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content that align.

In the eBook we will cover:
  • Introduction and Survey Methodology
  • The Importance of Market Intelligence Data
  • The Importance of an Optimized Content Creation Process
  • The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content
  • Content and Data: The Sales Cycle Equation

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The Superhero Life of Your Prospecting Email

The Superhero Life of Your Prospecting EmailBy using laser focus and superior intelligence, prospecting emails enable your organization to broaden its reach and reach those most in need of your services.

A DiscoverOrg survey revealed that 75% of IT Execs have taken an appointment from a cold call or email. Give your prospecting emails super powers and start realizing those results with The Super Hero Life of Your Prospecting Email.

You will learn:
  • How to avoid the prospecting email’s greatest foes
  • The secret of the super hero’s great sense of direction
  • The anatomy of a super hero prospecting email
  • The importance of selecting a superior sidekick

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5 Visual Marketing Predictions for Brands

5 Visual Marketing Predictions for Brands

With the proliferation of social media and digital content, marketing is even more visual than ever before. As a result, brand optics have taken on an unprecedented importance, as modern marketers work to craft more compelling experiences for consumers.

At Olapic, we’ve prepared a set of five predictions we believe will drive the near-and-far-term future for visual marketing.

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The Ultimate Email Cheat Sheet - 17 Email Types Your Subscribers Will Love To Read and Buy From...No Matter WHAT or WHO You Sell To

The Ultimate Email Cheat Sheet - 17 Email Types Your Subscribers Will Love To Read and Buy From...No Matter WHAT or WHO You Sell To

This 39-page guide includes 17 email themes and content ideas you can model and adapt to fit your product or service. With these ideas and examples you won't be stuck wondering "what the heck am I going to write about?" 

Apply the tips inside to your business and you'll start seeing an increase in opens, clock-throughs, and sales. Email may not be new, but it's still the best way out there to boost your business profits. 

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Bringing Together Digital and In-Store Experience

Bringing Together Digital and In-Store ExperienceThe world of retail continues to change at an amazing pace. Customer behaviour leads the way, demonstrating the power of the consumer far beyond the pocketbook. Consumers now decide how, when and where they want to interact with brands and buy products. So it’s more important than ever for retailers to attend to the shifting patterns in UK consumer behaviour.

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An Expert Guide to Boosting Your Marketing ROI

An Expert Guide to Boosting Your Marketing ROI

As a business-minded law firm, you need to know where your quality leads are coming from and how to invest your marketing dollars wisely. You wouldn't invest your time and resources into a case if you didn't expect to see a return on that investment. So why would you invest in marketing efforts that don't produce results? This guide was created to help you assess whether your current marketing efforts are delivering the ROI that you expect. 

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Connecting Attribution and Media Strategy: A Meeting of the Minds

Connecting Attribution and Media Strategy: A Meeting of the Minds

Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise Interactive, offers comprehensive insight on all things attribution. Covering both technology and agency-side implementation, this ebook includes:

  • 3 steps to attribution readiness
  • How to successfully kick off and run an attribution program
  • The difference between MMM and attribution, and which one is right for your business
  • The role of attribution in media strategy and optimization
  • How to realize 30-50% gains and see ROI in the first 90 days of your attribution initiative

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Seeing the Forest for the Trees: Unified Analytics for Modern Marketing

Seeing the Forest for the Trees: Unified Analytics for Modern Marketing

IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working, what’s not, and what’s next for cross-channel analytics.

The resulting report, “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes these findings and provides actionable insights, including:

  • Trends in channel utilization, especially around programmatic
  • Which KPIs executives really want, and how marketers measure them
  • Overcoming data accuracy obstacles
  • Challenges with cross-channel attribution, and how to overcome them
  • Benefits from attribution, and how to assess your implementation readiness

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5 Things You're Doing Wrong with Keyword Research

5 Things You're Doing Wrong with Keyword Research

Many marketers and SEOs spend a bulk of their time working to get ranked at the top of the search engine results page for keywords they consider to be the most relevant to what their customers are looking for. Keyword research is an important fundamental step of great SEO. But there are various ways that keyword research can go awry and end up hurting your efforts. 

Avoid the most common mistakes that happen as a result of faulty keyword research. Discover the 5 things you may be doing wrong. 

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Monthly Social Media Administrative Tasks to Adopt

Monthly Social Media Administrative Tasks to Adopt

The popular elements that great social media marketing is made up of include: content, writing, graphic design, strategy, and customer service. However, one area that many don't give a fair amount of attention to is administration. 

It's imperative to carry out monthly social media administrative tasks as part of personal monthly social media outlet for your brand. Upgrade your social media impact using the 5 tips inside. 

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Ecommerce Shopping Behaviour of Australian Consumers

Ecommerce Shopping Behaviour of Australian ConsumersSmartphones, wearables, tablets - so many devices to stay connected whenever and wherever we are. So how have all these choices affected the consumer's shopping experience?

To understand the influence of device ownership and use on the shopping behaviour of the Australian consumer, we commissioned a survey of 1,000 AU adults with access to at least one of these devices.

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Gearing Up for Holiday Marketing Email Campaigns

Gearing Up for Holiday Marketing Email CampaignsAs the holidays quickly approach, take a look at some of the best (and not so best) of the 2016 UK holiday marketing emails.

What’s inside:
  • Genuine samples of several top performing email campaigns from last year.
  • Details of lessons learned; both positive and negative.
  • Best tips for getting your 2017 holiday planning off to a good start.

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Marketing and Machine Learning

Marketing and Machine LearningGartner research estimates that Artificial Intelligence (AI) bots will power 85% of customer service interactions by 2020. What does this fast-growing technology trend mean for your commerce marketing operation?

Oracle+Bronto's latest white paper offers a closer look at these techniques and how they can boost your marketing success. Explore their limitations and distinguish between buzzwords and authentic tools that work for your business.

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SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)

SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)

Whether you've been in SEO for a while or you're just getting started, you'll find something valuable in this resource. 

This eBook covers the essentials, including:

  • Title tags, meta tags, and heading and ALT tags
  • Domain names and URLs
  • Site architecture and internet searches
  • Keyword core terms and qualifiers
  • SEO content and page content 
  • Putting it all other

Gain the knowledge to successfully implement your SEO strategy and reap the rewards. 

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Foundations of Advocacy

Foundations of Advocacy

As you know, social media has changed how companies market, advertise, and communicate. Instead of relying solely on traditional campaigns, they’re creating empowered advocates composed of employees, influencers, and customers.

Advocates don’t merely “like” a specific brand – they’re passionate about the value of its offerings and genuinely want others to get in on the action.

Best of all, as advocates help to increase reach and engagement, they drive leads and revenue. 

While you’re probably aware of the benefits of advocacy, you might still be wondering which type of advocacy program makes the most sense for your organization, and how to best execute it. That’s why we created The Foundations of Advocacy – containing the key metrics that are shaping digital marketing advocacy, this report is designed to help leaders make informed decisions. 

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Grow Your Audience - Experts Share Their Best Tips to Increase Followers

Grow Your Audience - Experts Share Their Best Tips to Increase Followers

Building an online audience is critical to business and career success.

This eBook includes:

  • Advice from 69 different online influencers, bloggers, course creators and others on what their best tactic was to build their audience
  • Succinct, actionable advice from all the contributions
  • Concise tips to implement immediately  

Discover how to grow your audience and increase followers. 

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How Leading Companies Tie Employee Advocacy to Business Outcomes

How Leading Companies Tie Employee Advocacy to Business Outcomes

Read this eBook to learn the 3 critical areas to measure in order to demonstrate the impact of employee advocacy on key business outcomes. 

Many marketing and communications professionals understand the potential of employee advocacy to drive key business results. It's easy to envision the impact that empowering employees to share the company story on social can have, such as increasing in brand visibility or creating pipeline through social selling. 

However, many marketers struggle to effectively identify and measure the key metrics for understanding the impact of employee advocacy programs. This leads to a lack of clarity, from program conception to execution, and prevents marketers from either achieving results that matter or demonstrating the top level impact of those results. 

This concise read shows you what to measure and how to measure it.  Download to learn these keys to envisioning, executing, and growing a successful employee advocacy program that drives the most important metrics in your organization.

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Jump Into Employee Advocacy

Jump Into Employee Advocacy

Imagine all of the employees in your company sending out positive messages and attracting new customers. Everyday, employees are singing the praises of your brand: generating referrals, recruiting great hires, and effectively messaging your brand’s goals.

This concise eBook explains the basics of employee advocacy, and shows you how to get a successful program started. 

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Software Advice Project Management Buyers Guide

Software Advice Project Management Buyers GuideThis guide is based on extensive market research and will cover the following topics:
  • What Is a Project Management System?
  • Common Features of Project Management Systems
  • What Type of Buyer Are You?
  • Project Management System Pricing
  • Market Trends to Understand
  • Recent Events You Should Know About
Download the Software Advice Project Management Buyers Guide to help you make an informed software buying decision for your organization!

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Why Employee Advocacy is Now Mainstream

Why Employee Advocacy is Now Mainstream

Employee Advocacy is becoming a standard best practice, and for good reason: teams that actively share company content on social enjoy significant boosts across the marketing funnel and sales pipeline. 

This infographic summarizes the wide spectrum of measurable benefits that employee advocacy could bring at your organization. 

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Big Ideas for Small Clients - Agency Tactical Guide

Big Ideas for Small Clients - Agency Tactical Guide

Until recently, most small businesses couldn’t fit robust marketing tools into their budgets. But with more affordable marketing automation platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach.

In this guide, you will:

  • Learn how to turn your free wifi offering into a lead gen machine
  • Discover how to garner more reviews through email campaigns
  • Hear how this agency helped one client increase reviews by 200% using SharpSpring

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Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection

While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 percent of marketers are concerned about brand integrity and control when it comes to their programmatic investments, and more than a quarter have actually experienced incidents where their content appeared alongside compromising content. 

This report is fundamentally about trust...or more specifically, the trust that has been lost in the state of digital advertising today. The key findings that follow are a clear call to action to the agencies entrusted with buying and monitoring advertising performance and to the media partners displaying and engaging with customers. 

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Elevate What Consumers Appreciate - Increase Brand Attraction by Upgrading Ownership Satisfaction

Elevate What Consumers Appreciate - Increase Brand Attraction by Upgrading Ownership Satisfaction

To date, the customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought. Yet with the rise of IoT-enabled service-oriented business models, and a savvy consumer that can quickly share feedback through any number of social channels about their experience, manufacturers and retailers alike must make the aftermarket a priority.

For CMOs looking to create a superior customer journey, there is still much to be done after the point customers go home with their product to ensure they feel they are still getting that superior experience. This imperative must extend beyond the individual retailer or manufacturer to the entire ecosystem that is involved in delivering superior customer service, whether that includes servicing, parts replacement or even tips and tricks. 

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Closed-Loop Marketing - A Recipe for Growth

Closed-Loop Marketing - A Recipe for Growth

Agency Executive Report: Research shows that up to 80% of the B2B buying process takes place before the customer engages with sales. See how Revenue Architects used closed-loop marketing to achieve record growth.

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Increase Marketing ROI 10X and Prove It

Increase Marketing ROI 10X and Prove It

This case study will show you how Brytons Home Improvement used marketing automation to: 

  • prove ROI on their digital campaigns
  • effectively nurture leads until they were sales ready
  • make sure the hottest leads were being worked
  • increase sales by 35% 

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Agency Replaces HubSpot - Lands 12 New Clients

Agency Replaces HubSpot - Lands 12 New Clients

Read a case study on how marketing agency FunnelBud:

  • Gained 12 new retainer-based clients in six months
  • Showed a 10x ROI  for a client in three months
  • Improved lead generation 90x for a client in six months

“SharpSpring’s agency-focused strategy allows us to offer great implementation services bundled together with the product at less than half the cost of the competition, which is an unbeatable proposition for our clients.” - Yusuf Young, FunnelBud

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Sojern's Guide to Boutique Hotel Marketing

Sojern's Guide to Boutique Hotel Marketing

Having a killer marketing strategy isn’t just for big hotel brands. Sojern’s Guide to Boutique Hotel Marketing offers small teams the guidance necessary to make a big marketing impact, including:

 

Tools and techniques for reaching new hotel guests

How to make social media work for you

Long-term strategies for decreasing dependence on third parties for bookings

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The IoT Leaders To Connect With on Social Media

The IoT Leaders To Connect With on Social Media

#IoT leaders are talking about how our digital and physical worlds are so deeply integrated. Consumer needs are at the hub and they expect to have their user experience seamless and delightful.

Download our new report, “40 Internet of Things Leaders to Connect with on Social Media” to hear how these leaders make the fusion of worlds painless for consumers, and how you can too.

This report will tell you:

  • Who the top IoT leaders are in social to follow
  • What the smart, connected influencers are talking about
  • Why the top #IoT hashtags are relevant to you

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A Framework for Persona Optimization

A Framework for Persona Optimization

An industry-wide benchmark study of B2B organizations found that those who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies who miss these targets. 

From these core findings, this framework was developed to:

  • Clarify the distinct components of a successful persona strategy
  • Provide a structure for marketers to guide their plans towards full optimization

With this frame of reference, you can identify areas for improvement and the steps to get there. 

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B2B Sales & Marketing Collaboration Study

B2B Sales & Marketing Collaboration Study

It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. That’s almost terrifying given we know fully integrated companies are more profitable, drive faster growth and make happier customers.

What are we doing wrong? And what are those who have reached the ideal doing differently then most? That’s exactly what we set out to find out in the 2016 B2B Sales & Marketing Collaboration Study where 123 survey respondents gave us a glimpse into their work experiences.

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Employee Advocacy Impact Study (2017)

Employee Advocacy Impact Study (2017)

LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” The Marketing Advisory Network set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement.

To achieve that goal, we went right to the source – surveying 499 employees from a wide range of organizations.  We found some remarkable truths you’re going to want to explore.

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Sales & Marketing Alignment Checklist

Sales & Marketing Alignment Checklist

Research proves that those organizations that document service level agreements (SLA) between sales and marketing are more successful. The following common SLAs provide clear guidelines for collaboration. How many does your organization use? 

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A Guide for Optimizing Your Webpages and Better Serving Your Customers

A Guide for Optimizing Your Webpages and Better Serving Your Customers

Three of MECLABS Institute’s 10 patented heuristics are examined in this step-by-step guide to assessing and improving your ads, emails and website funnels. This 22-page guide will not only give you the tactical tools and detailed examples to optimize your campaigns, but also provide a process and deeper way of thinking to support your experimentation and discovery of what truly works (and does not work) for your prospects.

You’ll get both deeper insights and tips for applying:

  • Ad Heuristic
  • Email Messaging Heuristic
  • Conversion Sequence Heuristic
  • Optimization Process Overview

In addition to receiving the guide, you will also receive a free subscription to a weekly digest of the top marketing strategies, tactics and results from your most successful marketing peers along with other updates from MECLABS and MarketingSherpa. 

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Empyr's CPR Platform Generates 5X Return on Advertising Spend

Empyr's CPR Platform Generates 5X Return on Advertising Spend

Read a case study on Empyr’s CPR platform:

  • Reach 175+ consumers
  • 100% attribution from an online consumer to an in-store sale
  • No upfront cost or minimum ad spend

“The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”

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Quick Guide to Inbound Marketing for B2B

Quick Guide to Inbound Marketing for B2B

Get this actionable report full of bite-sized tips built for the busy B2B marketer and learn how to communicate with your audience in a way that keeps them engaged — and makes them want to stick around (and, ideally, do business with you).

In this 22-page guide, we’ll show you:

  • Why making your clients the “star” of your campaign is a smart move
  • How to balance curated and original content
  • Ways to make the most of the in-house resources you already have
  • Ideas for borrowing inbound tactics from your B2C counterparts

In addition to receiving the full Quick Guide download, you will also receive a free subscription to a bi-weekly digest of the top B2B marketing strategies, tactics and results from your most successful marketing peers along with other updates from MarketingSherpa. 

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Case Study: How One Fortune 50 Life Sciences Company Consolidated More Than 100 Translation Suppliers With a Single Solution

Case Study: How One Fortune 50 Life Sciences Company Consolidated More Than 100 Translation Suppliers With a Single Solution

THE CHALLENGE

Our client approached AMPLEXOR Life Sciences with several global challenges facing their translation program:

  • Decentralized and inconsistent processes across the company
  • Managing supplier adherence and performance
  • Ensuring quality and consistency
  • Tracking and controlling translation spend
  • Lost opportunities to leverage from linguistic assets
  • Lack of visibility and transparency of the translation process
  • Portability between language service providers
  • Scalability and interoperability of internal tools and technology to support increasing translation needs
  • Time-to-market

Sound familiar? Download the case study now to see how one Fortune 50 Life Sciences company transformed their translation management process with Amplexor. 

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5 Ways to Deliver a Stronger Digital Experience for Your Brand

5 Ways to Deliver a Stronger Digital Experience for Your BrandMarketers and publishers know that creating an engaging and personalized digital experience is both a strategic priority and a challenge. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development and delivery of digital experiences can help. Read on to learn how to make delivering stronger digital brand experiences easier for your company.

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Case Study: Agency Reveals Secret to Doubling A Client's Revenue

Case Study: Agency Reveals Secret to Doubling A Client's Revenue

PlanStartGrow (PSG) creates digital marketing solutions for small and medium-sized businesses (SMBs), with a team that has generated more than $1 billion in revenue for SMBs to date. 

“We more than doubled a client’s revenue within six months without increasing their total monthly marketing budget. Our strategy involved a myriad of SharpSpring features related to analytics, automation, the sales pipeline and more.” - Omar Barraza, Marketing Strategist, PlanStartGrow

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Cold Calls, Warm Leads: The Ultimate Guide for Turning Cold Calls Into Leads

Cold Calls, Warm Leads: The Ultimate Guide for Turning Cold Calls Into LeadsAre you tired of being so reliant on inbound leads only?

Are you wondering if cold calling can still work?

If you've tried it and failed, do you wonder how others are finding success?

In this eBook, find out:
  • How to balance inbound and outbound demand gen efforts
  • Key guidelines for outbound sales success
  • How to warm up your cold calls with sales intelligence
  • Strategies to increase your response rate
  • How to combine prospecting calls and emails to maximize sales

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Developing an Account-Based Marketing Program, 2nd Edition

Developing an Account-Based Marketing Program, 2nd Edition

Our workbook can guide how you develop a comprehensive ABM program with these elements:

  • Clearly defined goals
  • A communication strategy between sales and marketing
  • A content marketing plan
  • A sophisticated marketing technology stack
  • Using lead sources to distribute content to personas within named accounts
  • Easy access to ABM prospect and program data

Get your own Account Based Marketing Workbook!

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Marketing Performance Management Research

Marketing Performance Management Research

We are all experiencing massive transformation in B2B marketing. Marketers are under more scrutiny than ever and increasingly more accountable for a their company’s revenue results. Sales and marketing teams need to effectively partner in order to achieve revenue success.

This survey shows:

  • Insights from the highest performing companies
  • Comparisons between companies who track revenue performance and measure success
  • The right metrics that ultimately guide success

Take a look at the findings in this report.

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Modern Marketing for Manufacturers

Modern Marketing for Manufacturers

Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process. This eBook is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach.

You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including:

  • Helping your buyers challenge the status quo and engage
  • Establishing need and urgency to accelerate sales pipeline velocity
  • Coordinating sales and marketing activity to close more deals in less time
  • Accelerating the pace, volume and conversion of qualified sales opportunities
  • Much more

Gain invaluable sales and marketing insights today.

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The Complete Guide to Intent-Based Marketing

The Complete Guide to Intent-Based Marketing

With both buying committees growing and the length of buying cycles increasing, it’s clear that understanding your buyers is critical to see any kind of success in both marketing and sales efforts. We need to think more critically and listen to our buyers in this thing we like to call: Intent-Based Marketing.

In this guide, you’ll learn how to:

  • Understand intent data to enhance your lead profile
  • Discover new target prospects based on intent
  • Utilize effective lead scoring to accurately depict where in the funnel your buyers are currently
  • Pick the right intent data provider to fit your goals and objectives

Start effectively nurturing leads in the right place at the right time when they are ready to buy.

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The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today

The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today

Millennials are already taking their seats among Generation X and  Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made.

This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. It covers:

  • Methodology and key findings
  • Survey results of generation profiles
  • Best practices for marketing and sales including new ways to engage

What will you do to make the most of these generational differences? With this report, find success with today’s B2B buying committees.

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[2017 Interactive Report for Agencies] Compare Pricing and Features for Six Marketing Automation Vendors

[2017 Interactive Report for Agencies] Compare Pricing and Features for Six Marketing Automation Vendors

What's in the interactive report?

See side-by-side comparisons of the top 6 marketing automation vendors  for digital marketing agencies in one convenient interactive report. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

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Who Cares? The 5 Big Questions You Need to Ask Before Writing Your Best Ever Marketing Plan

Who Cares? The 5 Big Questions You Need to Ask Before Writing Your Best Ever Marketing Plan

So what are the 5 big questions that are going to transform your marketing thinking? Well, that’s easy - why? who? what? where? and when? But perhaps more telling is the question that’s not in the list - and that’s how?

This eBook deals with those big motivating questions. When you have answers to the key questions, the "How?" answer becomes incredibly easy. If you don't address the big ones up front, or you skim through them with no depth, you'll find you have a time-consuming and potentially expensive uphill struggle on your hands. 

You simply need to allocate time and devote some serious thinking and you will discover layers of vital information that will be the bedrock of your marketing for years to come. Take advantage of the information inside to ensure you're achieving a powerful and dynamic marketing plan. 

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Keep it Simple - Five Powerful Pareto Principles to Fast Track Your Marketing

Keep it Simple - Five Powerful Pareto Principles to Fast Track Your Marketing

Most business owners spend all day juggling their priorities and – although vitally important – time spent on marketing and business growth often plays victim to the more immediate demands of customers, staff and admin. 

So how does marketing and business growth compete in such a time-stressed environment? Where do you find time to drive your business forward in a sea of day-to-day responsibilities? 

The only sensible way forward is one that embraces simplicity, rather than guaranteeing complexity. And that’s why the Pareto Principle – the 80/20 rule – can be so powerful. It simply focuses the mind only on what’s important and limits the time and energy spent on activities that will deliver poorer returns.  

Achieve better results faster than before by using the 80/20 rule.

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Speak Up - Growing Your Database by 'Business Speaking'

Speak Up - Growing Your Database by 'Business Speaking'

Turn speaking to your advantage and get the maximum marketing benefit and leads from each and every business speaking opportunity.

The purpose of this eBook is to show you how to:

  • Find small-scale speaking opportunities
  • Say something that's really interesting
  • Get the maximum marketing benefit from each and every opportunity

Speaking is a marketing pillar you should exploit. Learn more about this brilliant opportunity to help your marketing and grow your database with willing followers.

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