Marketing White Papers

We’ve collected the best and most popular marketing, martech, and sales white papers and ebooks from throughout the industry right here! Find the top authoritative, in-depth reports on marketing topics that present you with the complex problem and provides the solution.

 

Chemicals Industry Pricing Strategy: Tips for Modern Commerce Companies

Chemicals Industry Pricing Strategy: Tips for Modern Commerce CompaniesChemical companies lose revenue every day because their pricing process doesn’t consider fluctuating commodity prices or end-product value. Spreadsheets and guesswork simply don’t work anymore.

A modern commerce approach applies technology like machine-learning to create quotes faster and more accurately.

Download our tip sheet, Chemicals Industry Pricing Strategy: Tips for Modern Commerce Companies, to learn four best practices that will improve your chemicals pricing strategy.

Quit ignoring the changing atmosphere of the business world! Modernize your processes to satisfy today’s customer.

Download Whitepaper

Is Modern Commerce Part of Your Formula for Success?

Is Modern Commerce Part of Your Formula for Success?This free eBook will show you the keys to creating a sales experience that accelerates deals, increases win rates, maximizes deal value, and improves customer satisfaction and loyalty.

Here’s what you’ll discover:
  • How to cater to the purchasing behaviors of millennial B2B buyers.
  • The 8 pillars of modern commerce in the chemicals manufacturing industry.
  • The 5 keys to B2B dynamic pricing success.
  • A step-by-step guide on how to improve your pricing strategy.
Download “Is modern commerce part of your formula for success?” today!

Download Whitepaper

Profit Power UP Marketing System - The New Way Experts & Leaders Can Consistently Attract High-Paying Clients Easier & Faster

Profit Power UP Marketing System - The New Way Experts & Leaders Can Consistently Attract High-Paying Clients Easier & Faster

This 9-step eBook reveals how to get more customers on autopilot and how to: 

  • Effortlessly find prospects who need, want and desire your services
  • Get your phone ringing with ideal clients reaching out and ready to work with you
  • Create raving fans who promote your services for you and put more money in your pocket every single month on demand
  • Attract clients who will book, keep and show up to their appointments

If you're an expert service-provider, learn how you can get more customers, clients and patients easier and faster. 

Download Whitepaper

Advertising and Brand Awareness - 6 Perspectives on What Works

Advertising and Brand Awareness - 6 Perspectives on What Works

As advertising continues to evolve, media buyers have a lot of questions. What’s working? What’s not working? How can you best build brand awareness and engage with prospects in today’s environment?

This eBook explores:

  • The value of print advertising
  • Creating standout content marketing
  • What makes remarketing effective
  • The future of social media spending
  • The power of personalized ads

Take advantage of this resource and successfully navigate the competitive landscape. 

Download Whitepaper

7 Secrets to Amazon Success

7 Secrets to Amazon SuccessThe good news is that there’s always room for improvement, especially because Amazon is constantly updating its platform with new ways to sell and buy.

In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including:
  • Selling internationally
  • Taking advantage of Amazon Prime
  • Using a repricing tool
  • And four more

Download Whitepaper

Everything You Always Wanted to Know About Amazon Sponsored Products

Everything You Always Wanted to Know About Amazon Sponsored ProductsThere are millions of retailers and branded manufacturers on Amazon, selling billions of products annually. That means listing your products and waiting for sales to roll in doesn’t work anymore.

In this eBook, we’ll walk you through everything you could want to know about Sponsored Products, why sellers are using it and how to leverage the program to stand out among the billions of products on Amazon.

We’ll also answer some of the questions we often hear about the popular program (and some questions we haven’t heard but think you may be curious about).

Download Whitepaper

The Essential Guide to Facebook and Instagram Advertising

The Essential Guide to Facebook and Instagram AdvertisingRetailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce.

In this eBook, you’ll learn:
  • Why Facebook and Instagram are essential to e-commerce success
  • Which advertising options should be on every seller’s radar
  • How to maximize your presence on these top-performing social networks

Download Whitepaper

The Human Resources Software Selection Kit

The Human Resources Software Selection KitThe human resources software selection kit is based on extensive market research and provides human resources professionals with key aspects to software applications and pricing, best practices when searching for a software system and alternatives to top systems.

Download this kit to learn everything you need to help you select the software system that is right for your organization.

Contents include:
  • 2018 Human Resources Pricing Guide
  • Needs Cycle for HR Software
  • Top Zenefits Competitors

Download Whitepaper

GoCardless & teamup: Fitness industry survey

GoCardless & teamup: Fitness industry survey

According to the 2017 State of the UK Fitness Industry Report, this sector is responsible for a total market value of £4.7billion. This represents an increase of 6.3% from the previous year.

The report highlights the rising importance of digital marketing in the fitness industry and the role it plays in driving growth. Together with our fitness management partner teamup, GoCardless collected opinions from 283 independent business owners.

Why did we choose independent owners? Most industry surveys aren’t specific to business size; the results relate to a mix of large and small organisations. To produce maximum value, we decided to focus on a specific subcategory.

The questions cover areas such as company profiling, goals, marketing, common pain points and of course, payments. For a more rounded perspective, we’ve also asked leading influencers in the industry to reflect on the survey results.

Download Whitepaper

The 2018 Facility Management System Pricing Guide for Facility Management Professionals

The 2018 Facility Management System Pricing Guide for Facility Management ProfessionalsThe Facility Management Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best facility management software for your organization's needs. Download your free guide now!

Download Whitepaper

Education Week Trending Topics in K-12

Education Week Trending Topics in K-12

Every six months we pull together data from across Education Week and share the insights with you. The most effective way to market to prospects is to understand their top-of-mind issues. This report will help you do just that.

We can put your brand and content in front of K-12 leaders who are researching these topics. Our ability to design custom campaigns around each theme helps serve a wide-range of your marketing goals: brand building, scaling content marketing, driving leads, etc.

We’ve done this for hundreds of education marketers each year, so we ask you: what topic areas should you own?

 

Download Whitepaper

How to Equip Reps to Sell, Not Just Pitch

How to Equip Reps to Sell, Not Just Pitch

Without an engaging and impactful sales presentation, reps will fail to differentiate their product, company, and solution from the others who have already pitched a doctor. How do they stand out from the crowd and make an impression?

The good news is that companies have options when it comes to optimizing the sales presentation. The status quo is always an option. Companies can chalk their sales team’s results up to talent, execution, and effort, and progress with current presentation tactics and content. However, if companies don’t have the metrics to gauge how marketing content and sales presentations relate to conversion numbers, they’ll fail to know whether existing tactics are truly optimized for today’s sales climate or if they’re continuing to force a square peg into...

Download Whitepaper

The 2018 Computerized Maintenance Management Systems Pricing Guide for Maintenance Management Systems Professionals

The 2018 Computerized Maintenance Management Systems Pricing Guide for Maintenance Management Systems ProfessionalsThe Computerized Maintenance Management Systems Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best CMMS software for your organization's needs. Download your free guide now!

Download Whitepaper

50 Most Misused & Abused Words in Business Writing

50 Most Misused & Abused Words in Business Writing

Discover the 50 most misused words in business writing and avoid a damaging faux pas in the future.

  • Their, They’re, There: Never confuse these top 5 homonyms again
  • Easily and quickly break the habit of writing the way you speak
  • Affect & effect, accept & except – which one is right?

Utilize this resource for your business writing!

Download Whitepaper

The 3 'Gets' for Signing More Clients With Marketing Automation

The 3 'Gets' for Signing More Clients With Marketing Automation

An agency is only three “gets” away from growth – getting found, getting the meeting and getting the business.

In this guide, you'll:

  • Learn best practices in marketing automation internally for your agency and externally for your clients.
  • Discover marketing automation methods that generate awareness, leads and conversions.
  • Find out proven automation and five lead generation tips for success.

Download Whitepaper

7 Ways to Increase Landing Page Conversions

7 Ways to Increase Landing Page Conversions

Landing pages can make or break your digital marketing.

If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better.

Grab your copy to find out:

  • What a landing page is and is NOT.
  • Planning & creating the perfect landing page.
  • Testing & optimizing: Why your landing pages are never ‘done.’

Download Whitepaper

Product Comparison: SharpSpring vs. HubSpot

Product Comparison: SharpSpring vs. HubSpot

Download this product review by a marketing agency:

  • See a comparison of key lead nurturing features in two platforms
  • Discover agency secrets on boosting conversions
  • Learn the keys to perfecting your pitch
  • How to sell with a story

Download Whitepaper

Top 20 B2B Marketing Charts of 2017

Top 20 B2B Marketing Charts of 2017Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation & management, vendor relationships, and content marketing. Learn about how B2B marketers are tackling growth strategies and how buyers approach vendor research and buying decisions. This MarketingCharts.com report is sponsored by Seismic and NetLine. Registrant data will be shared with the sponsors.

Download Whitepaper

Artificial Intelligence Marketing: The Bridge Between Data and Personalization

Artificial Intelligence Marketing: The Bridge Between Data and Personalization

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over.

While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. In this whitepaper, we look at the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence.

Here’s what we’ll cover:

  • Bridging the Marketing Gap with Artificial Intelligence
  • Revolutionizing the Marketer’s Role
  • AI-Driven Product Recommendations
  • AI-Powered Incentive Recommendations

Artificial intelligence is not scary, and it doesn’t have to be complicated. Download the full whitepaper to learn how artificial intelligence marketing helps scale the collection, analysis, and application of data.

Download Whitepaper

Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce

Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce

Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? Download this commissioned study, conducted by Forrester Consulting on behalf of Emarsys, to learn more about AI marketing readiness in retail and e-commerce!

Highlights from the study:

  • Only 52% of retailers said they're able to manage real-time customer interactions.
  • 86% believe that AI will allow marketing to become more efficient & effective.
  • 78% said their spend on AI marketing technologies will increase by at least 5% over the next 12 months.

Countries surveyed:
US (42%), UK (15%), Germany (14%), France (14%), Australia (15%)

Download Whitepaper

Achieving True Omni-Channel Relevance at Scale: The Growth Marketer's Playbook

Achieving True Omni-Channel Relevance at Scale: The Growth Marketer's PlaybookDownload the Growth Marketer's Playbook to learn how you can maximize relevance across email, direct mail, mobile, web push and social media.

Here's what you'll find inside:
  • Insight into the essential marketing channels for customer engagement
  • Why segmentation and personalization are key to captivating audiences
  • Strategic recommendations to seamlessly facilitate a meaningful customer journey

Download Whitepaper

The Growth Marketer's Guide to Email Metrics

The Growth Marketer's Guide to Email MetricsIn this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns.

Here's what you'll learn in this whitepaper:
  • The pivotal metrics used by email marketers, engineers and executives
  • Industry-standard benchmarks for engagement, deliverability and performance
  • How Iterable and SparkPost's joint solution can meet your needs

Download Whitepaper

The User Engagement Top 100 Report: Email Marketing in E-Commerce

The User Engagement Top 100 Report: Email Marketing in E-CommerceWe note what everyone is doing across the board, as well as what specific companies are doing right and what they can improve.

Here's the analysis you'll find inside this report:
  • Onboarding, shopping cart abandonment, blast campaigns
  • Case studies with real-life examples from industry leaders
  • Recommendations on how to make your emails stand out

Download Whitepaper

User Engagement Top 100: Subscription Retailers

User Engagement Top 100: Subscription RetailersDownload our latest report to learn how these leading subscription retailers consistently retain their subscribers month after month.

Here's what you'll find inside:
  • Real-world messaging examples from the leading subscription retailers
  • Insight into how marketing strategies are being adopted across the industry
  • Recommendations on how to develop effective campaigns across the customer journey

Download Whitepaper

A Guide to Customer Giving

A Guide to Customer Giving

This E-Book encourages business leaders to start thinking about corporate giving in a new and personalized way. Behavior change can be difficult when corporate giving has historically been a top-down approach, so this giving guide will help you explore the reasons why brands should start thinking about philanthropy differently. The E-Book includes: 

  • A brief history of giving - how philanthropy began and where we are today.
  • An overview of the next generation of givers - Gen Z is unlike any generation of givers before them.
  • How to incorporate personalized giving into your business - Your company has the ability to make a big difference with your customers by engaging them in your philanthropic efforts. We will tell you how.  

Download Whitepaper

The 2018 Help Desk System Pricing Guide for Business Professionals

The 2018 Help Desk System Pricing Guide for Business ProfessionalsThe 2018 Help Desk Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best help desk software for your organization's needs. Download your free guide now!

Download Whitepaper

2018 B2B Marketing Mix Report

2018 B2B Marketing Mix Report

View the state of the B2B marketing industry with data on trending tactics, spend allocations, popular marketing methods and more, all accompanied by practical tips and commentary from industry experts.

What's inside:

  • Marketing trends for B2B healthcare, technology and business services companies
  • New marketing and sales strategies predicted to take off in 2018
  • 2018 planning, strategy and spend allocations
  • Popular tactics that generate the most ROI

Here’s to a productive and successful 2018!

Download Whitepaper

Channel Pricing, Simplified

Channel Pricing, SimplifiedTech manufacturers rely on partners to expand their reach and grow their business. But, too often, a number of factors get in the way of growth and profitability:
  • Information that’s a struggle to get or that takes too long to gather.
  • Opacity into contracted rates and terms.
  • Lack of integrated price strategy and governance.
Your intentions to grow through the channel fall flat when they lead to channel conflict and price erosion that shift significant share from higher margin channels to lower margin partners. Learn how to get the growth you need. This eBook provides valuable insight into why tech manufacturers need a modern commerce approach to selling with dynamic pricing science. Download to learn:
  • Behavioral trends driving the need for a modern commerce approach to buying and selling in the tech industry.
  • How Dynamic Pricing Science works and why it is the cornerstone of modern commerce and key to a successful channel strategy.
  • How to reduce customer dissatisfaction, grey market risk and contract compliance issues.

Download Whitepaper

Fund Health Care Product Innovation with Revenue from the Right Customers

Fund Health Care Product Innovation with Revenue from the Right CustomersThere’s been a shift in buying behavior and now that doctors aren’t calling the shots, many healthcare manufacturers are settling for eroding prices, giving up a little more ground each year.

You don’t have to be one of them. Download our eBook and learn how to use pricing analytics and scientific guidance to take charge and deliver better prices while you drive loyalty and value with your customers:
  • Reverse price erosion by walking away from bad deals.
  • Control what seems uncontrollable.
  • Keep pace with innovation with pricing practices that demonstrate the value of your products.

Download Whitepaper

36 Predictions for Native Advertising in 2018

36 Predictions for Native Advertising in 2018

Whether your interest lies in content production, mobile, video, tech platforms, social media or any other aspect of native advertising, this eBook will provide you with guidelines for what to consider in the year to come.

Contributors include:

  • Melanie Deziel
  • Rickard Lawson
  • Chad Pollitt
  • Stephanie Losee
  • Erin Lanuti
  • And many more

Prepare for a new year in native advertising. 

By downloading, you'll also subscribe to NAI's newsletter and promotions. 

Download Whitepaper

Award Winning Native Advertising Examples from the 2017 Native Advertising Awards

Award Winning Native Advertising Examples from the 2017 Native Advertising Awards

This resource showcases the winners of the Native Advertising Awards 2017 which were chosen by a jury of industry experts. 

You will be inspired by the best and learn: 

  • How leading media companies create successful native advertising campaigns
  • Which strategies and KPIs they use 
  • Which formats work on which platforms
  • How to reach a variety of target groups
  • 3 takeaways from the award-winning cases
  • How you can win a 2017 Native Advertising Award of your own

By downloading, you'll also subscribe to NAI's newsletter and promotions. 

Download Whitepaper

Native Advertising Trends 2017 - The Magazine Industry

Native Advertising Trends 2017 - The Magazine Industry

Native Advertising is the fastest growing source of revenue for magazine publishers around the world. 

This annual report provides you with an answer to:

  • How magazine publishers view native advertising in general
  • Budget expectations for native advertising in the magazine industry
  • Threats and opportunities according to magazine publishers
  • How the magazine publishers measure native advertising effectiveness

The findings in this report are based on answers from 207 magazine executives from 53 countries and represents the largest, most comprehensive native ad survey in the magazine industry to date. 

By downloading, you'll also subscribe to NAI's newsletter and promotions. 

Download Whitepaper

Native Advertising Trends 2017 - The News Media Industry

Native Advertising Trends 2017 - The News Media Industry

Are you curious about the current state of native advertising in the news media industry? Would you like to know what news media publishers have to say when asked about the expected revenue from native advertising?

This annual report provides you with an answer to:

  • How news media publishers view native advertising in general
  • Budget expectations for native advertising in the news media industry
  • Threats and opportunities according to news media publishers 
  • How the news media publishers measure native advertising effectiveness 
  • Case studies showcasing how native advertising is integrated as a content format in the news media product portfolio

The findings in this report are based on answers from 231 news media executives (each representing their own company) in 51 countries, each sharing thought-provoking insights on this pressing industry advertising topic. 

By downloading, you'll also subscribe to NAI's newsletter and promotions. 

Download Whitepaper

The Ecommerce Guide to Native Advertising Technology - Discover the Native Advertising Possibilities in Ecommerce

The Ecommerce Guide to Native Advertising Technology - Discover the Native Advertising Possibilities in Ecommerce

These solutions will allow marketers to easily determine return on investment and also help to directly drive revenue.

This eBook will: 

  • Highlight what opportunities Ecommerce brands have in native advertising
  • Empower marketers to distribute bottom-funnel content in order to solicit action
  • Give potential for new forms of content distribution
  • Differentiate between the solutions highlighted to help you choose the best solution for your brand

Directly drive revenue with the solutions in this resource. 

By downloading, you'll also subscribe to NAI's newsletter and promotions. 

Download Whitepaper

The Publisher's Buyers Guide to Native Advertising Technology

The Publisher's Buyers Guide to Native Advertising Technology

If you’re in the publishing business, consider this your one-stop resource to all things native ad tech related.

You can expect to:

  • Learn what services help to distribute content, to the best person at the right time
  • Learn what sponsored content marketplaces can do and how they can drive revenue for your business
  • Understand the best content platforms for publishers and how the top tech companies differentiate from each other
  • Get familiar with live streaming, anti-ad blocking services, CRM and Content Discovery optimization

Publishers, marketers, advertisers and media buyers are faced with a cluttered native advertising technology landscape. Simplify the Native Ad Tech industry and succeed as a publisher with this eBook. 

By downloading, you'll also subscribe to NAI's newsletter and promotions. 

Download Whitepaper

5 Visual Marketing Trends For Brands

5 Visual Marketing Trends For Brands

With the proliferation of social media and digital content, marketing is even more visual than ever before.  As a result, brand optics have taken on an unprecedented importance, as modern marketers work to craft more compelling experiences for consumers. 

At Olapic, we've prepared a set of five predictions we believe will drive the near-and-far-term future for visual marketing. 

Download Whitepaper

EdWeek Webinar Best Practice Tips

EdWeek Webinar Best Practice Tips

Based on our experience running almost 400 webinars over the past 8 years, we have compiled a guide on how to get the most out of webinars.

Whether you're hosting a webinar for another company or curating your own with your custom content, we have some best practice advice on how to ensure success.

Download Whitepaper

Data-Driven Content Marketing

Data-Driven Content MarketingMarketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.

Fortunately, content marketing is no longer a "hit or miss " process. You can analyze the performance of your content marketing efforts to learn what is and isn't working, and ultimately collect the data you need to inform your marketing decisions.

In this eBook, you will learn:
  • How to use data to fuel the content creation process
  • How to measure content distribution effectiveness
  • How to gather the performance data you need to create a data-driven content marketing strategy

Download Whitepaper

How to Increase Your Content's Discoverability

How to Increase Your Content's DiscoverabilityThe problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn:
  • Why and how your target audience is seeking your content
  • How to organize and assemble your blog or resource center
  • How to build a content experience that enables content discoverability

Download Whitepaper

The Ultimate Guide to Content Distribution

The Ultimate Guide to Content DistributionThrough the lens of B2B content marketing, content distribution is the delivery of your content to a desired audience in order to increase brand awareness, promote readership, generate leads, or move a lead further through the funnel. As such, content distribution must be considered at every stage of the buyer journey, and different tactics and channels must be exercised based on your particular goals for a piece of content.

This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.

Download Whitepaper

4 Steps to Convert the Online Window-Shopper

4 Steps to Convert the Online Window-ShopperMany retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This white paper explores how to make browse recovery work.
  • Delve into the four-step strategy retailers have used to successfully deploy browse recovery messages.
  • Learn how to track event data to capture all product views.
  • Get tips for configuring rules and designing your browse recovery emails.
  • Optimize your campaign for better results.

Download Whitepaper

Budgeting and Forecasting Software Pricing Guide: Key Aspects of System Pricing in 2018

Budgeting and Forecasting Software Pricing Guide: Key Aspects of System Pricing in 2018This guide is based on extensive market research and is designed to help accounting professionals:
  • Learn about relevant pricing models
  • Understand common price ranges
  • Account for additional cost factors
  • Compare prices of popular systems
Don't let price confusion keep you from selecting the best budgeting and forecasting software for your organization's needs. Download your free guide today!

Download Whitepaper

Ecommerce Platform Benchmark

Ecommerce Platform BenchmarkOur third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based SaaS systems has nearly evaporated.

Download the full report for more insights. What you'll learn:
  • Which companies are most likely to consider replatforming and why.
  • What platforms are mainstays and which one is rapidly gaining customers.
  • The role system integrators play in replatforming decisions.
  • The capabilities commerce marketers are eager to implement next.

Download Whitepaper

Electronic Medical Records Software Pricing Guide: Key Aspects of System Pricing in 2018

Electronic Medical Records Software Pricing Guide: Key Aspects of System Pricing in 2018This guide is based on extensive market research and is designed to medical professionals:
  • Learn about relevant pricing models
  • Understand common price ranges
  • Account for additional cost factors
  • Compare prices of popular systems
Don't let price confusion keep you from selecting the best electronic medical records software for your organization's needs. Download your free guide today!

Download Whitepaper

Inside the Minds of UK Ecommerce Execs

Inside the Minds of UK Ecommerce ExecsIn this report, you’ll learn what’s top of mind for ecommerce retailers in the UK, including:
  • How critical mobile is to future growth.
  • What ecommerce trends pique their interest.
  • Why data-driven decision-making can be easier to plan than execute.
  • The technologies and techniques they’re embracing.
  • What issues keep them awake at night.

Download Whitepaper

Performance Management Software Pricing Guide: Key Aspects of System Pricing in 2018

Performance Management Software Pricing Guide: Key Aspects of System Pricing in 2018This guide is based on extensive market research and is designed to help human resources professionals:
  • Learn about relevant pricing models
  • Understand common price ranges
  • Account for additional cost factors
  • Compare prices of popular systems
Don't let price confusion keep you from selecting the best performance management software for your organization's needs. Download your free guide today!

Download Whitepaper

The 2018 Budgeting and Forecasting System Pricing Guide for Accounting Professionals

The 2018 Budgeting and Forecasting System Pricing Guide for Accounting ProfessionalsThe 2018 Budgeting and Forecasting Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best budgeting and forecasting software for your organization's needs. Download your free guide now!

Download Whitepaper

The 2018 Electronic Medical Records System Pricing Guide for Medical Professionals

The 2018 Electronic Medical Records System Pricing Guide for Medical ProfessionalsThe 2018 Electronic Medical Records Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best electronic medical records software for your organization's needs. Download your free guide now!

Download Whitepaper

The Essentials of Turning Abandoned Carts into Sales

The Essentials of Turning Abandoned Carts into SalesRetailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.

What you’ll learn:
  • How flexibility in choosing the number and time to send emails can increase engagement.
  • What to look for in the segmentation and personalization of cart recovery emails.
  • How A/B testing can take your cart recovery program to the next level.

Download Whitepaper

Time and Attendance Software Pricing Guide: Key Aspects of System Pricing in 2018

Time and Attendance Software Pricing Guide: Key Aspects of System Pricing in 2018This guide is based on extensive market research and is designed to help human resources professionals:
  • Learn about relevant pricing models
  • Understand common price ranges
  • Account for additional cost factors
  • Compare prices of popular systems
Don't let price confusion keep you from selecting the best performance management software for your organization's needs. Download your free guide today!

Download Whitepaper

2018 Marketing and Sales Occupational Outlook

2018 Marketing and Sales Occupational Outlook

This resource details the information you need if you're considering a career as a:

  • Marketing Manager
  • Advertising and Promotions Manager
  • Public Relations Specialist
  • Sales Manager

Get information on what you need to do to pursue your Marketing or Sales career, important qualities, pay, job outlook, state and area data, similar occupations and much more.

Download Whitepaper

4 Steps to Convert the Online Window-Shopper

4 Steps to Convert the Online Window-ShopperMany retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This white paper explores how to make browse recovery work.
  • Delve into the four-step strategy retailers have used to successfully deploy browse recovery messages.
  • Learn how to track event data to capture all product views.
  • Get tips for configuring rules and designing your browse recovery emails.
  • Optimize your campaign for better results.

Download Whitepaper

Construction Estimating Software Pricing Guide: Key Aspects of System Pricing in 2018

Construction Estimating Software Pricing Guide: Key Aspects of System Pricing in 2018This guide is based on extensive market research and is designed to help construction professionals:
  • Learn about relevant pricing models
  • Understand common price ranges
  • Account for additional cost factors
  • Compare prices of popular systems
Don't let price confusion keep you from selecting the best construction estimating software for your organization's needs. Download your free guide today!

Download Whitepaper

Ecommerce Platform Benchmark: What Commerce Marketers Need Now

Ecommerce Platform Benchmark: What Commerce Marketers Need NowOur third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based SaaS systems has nearly evaporated.

Download the full report for more insights. What you'll learn:
  • Which companies are most likely to consider replatforming and why.
  • What platforms are mainstays and which one is rapidly gaining customers.
  • The role system integrators play in replatforming decisions.
  • The capabilities commerce marketers are eager to implement next.

Download Whitepaper

Inside the Minds of Ecommerce Execs

Inside the Minds of Ecommerce ExecsWe wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success?

What You’ll Learn:
  • The channels and tools they’re focusing on for driving sales and profits.
  • How brick-and-mortar and ecommerce can complement one another.
  • Their take on mobile strategy and optimization by device.
  • The technologies they would invest in if time and money were no issue.

Download Whitepaper

Inside the Minds of Ecommerce Execs

Inside the Minds of Ecommerce ExecsWe wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success?

What You’ll Learn:
  • The channels and tools they’re focusing on for driving sales and profits.
  • How brick-and-mortar and ecommerce can complement one another.
  • Their take on mobile strategy and optimization by device.
  • The technologies they would invest in if time and money were no issue.

Download Whitepaper

The 2018 Construction Estimating System Pricing Guide for Construction Professionals

The 2018 Construction Estimating System Pricing Guide for Construction ProfessionalsThe 2018 Construction Estimating Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best construction estimating software for your organization's needs. Download your free guide now!

Download Whitepaper

The 2018 Performance Management System Pricing Guide for Human Resources Professionals

The 2018 Performance Management System Pricing Guide for Human Resources ProfessionalsThe 2018 Performance Management Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best performance management software for your organization's needs. Download your free guide now!

Download Whitepaper

The 2018 Time and Attendance System Pricing Guide for Human Resources Professionals

The 2018 Time and Attendance System Pricing Guide for Human Resources ProfessionalsThe 2018 Time and Attendance Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:
  • Pricing models
  • Price ranges
  • Unexpected Costs
  • Prices of popular systems
Don't let price confusion keep you from selecting the best time and attendance software for your organization's needs. Download your free guide now!

Download Whitepaper

The Commerce Marketer's Guide to Turning Shoppers Into Buyers

The Commerce Marketer's Guide to Turning Shoppers Into BuyersFrom browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand.

This guide outlines:
  • The three common stages of today’s buying journey
  • Solutions for smoothing the path to purchase.
  • How to earn a coveted spot as one of your customers’ go-to shopping destinations.

Download Whitepaper

The Essentials of Turning Abandoned Carts into Sales

The Essentials of Turning Abandoned Carts into SalesRetailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.

What you’ll learn:
  • How flexibility in choosing the number and time to send emails can increase engagement.
  • What to look for in the segmentation and personalization of cart recovery emails.
  • How A/B testing can take your cart recovery program to the next level.

Download Whitepaper

[2018 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation Vendors

[2018 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation Vendors

What's in the interactive report? In seconds see how the top 6 marketing automation vendors compare for the specific needs of your digital marketing agency. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there. 

Download Whitepaper

Content Marketing For Industrial Companies

Content Marketing For Industrial Companies

Today's industrial buyers are in full control of the sales cycle. They're researching, evaluating, and shortlisting suppliers without ever picking up the phone or interacting with a salesperson.

So what are they basing their decisions on? Your content.

Content marketing is your way to reach buying decision makers on their time, build trust, and elevate your company over your competition. 

Our eBook, Content Marketing For Industrial Companies, can show you how content marketing works. 

  • Get an introduction to content marketing
  • See how content marketing can strengthen your manufacturing brand
  • Learn what industrial buyers are looking for online
  • Discover how content marketing addresses the who, the what, the when, and the why of industrial buying
  • Learn about the different types of content that should be part of your strategy

Want to learn more about how content marketing works and how you can leverage it to grow your business? Fill out the form to get your copy of this valuable eBook now. 

Download Whitepaper

How To Use Data To Redesign & Optimize Your Website

How To Use Data To Redesign & Optimize Your Website

When it comes to designing and developing your website, getting your team on the same page can be a challenge. Everyone — marketing, sales, product managers, upper management, etc. — has an opinion, and just one small change can cause hours of debate and tons of frustration.

What if you didn't have to listen to opinions? What if you could use data to make informed decisions and continuously improve your website's ability to convert visitors into leads?

That's the essence of Growth-Driven Design and, in this informative eBook, we'll show you how it works.  

  • Learn about our conversion rate optimization process
  • Find out how we've helped industrial companies dramatically improve results
  • See real results from real A/B tests

Download Whitepaper

The Modern CIO: Digitally Delivering Business Transformation

The Modern CIO: Digitally Delivering Business TransformationFor CIOs, that means balancing traditional IT skills with a keen understanding of driving business strategy and defining the future of the customer experience.

Read this executive white paper to learn how to next-generation datacenter infrastructure can provide a firm foundation for this digital transformation, providing a scalable architecture across the IT lifecycle while delivering a cyber-resilient environment. And with a smoothly running infrastructure, CIOs have more time to deliver business value.

Download Whitepaper

How To Build Your Event Content Strategy

How To Build Your Event Content Strategy

Every day more and more white papers and blogs posts are published about content strategy for events.

But does anyone actually ever tell you how to build one?

Here in this white paper, we do. We provide you with an actionable process and concrete tools and templates to enable you to create your own event content strategy. 

This isn’t a vague white paper – it’s a roadmap that gives you the power to take control of your own strategy.

Download Whitepaper

7 Common Marketing Mistakes and strategies to avoid them

7 Common Marketing Mistakes and strategies to avoid them

B2B technology companies are faced with a wide range of challenges within their marketing efforts. This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Download Whitepaper

SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)

SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)

Whether you've been in SEO for a while or you're just getting started, you'll find something valuable in this resource. 

This eBook covers the essentials, including:

  • Title tags, meta tags, and heading and ALT tags
  • Domain names and URLs
  • Site architecture and internet searches
  • Keyword core terms and qualifiers
  • SEO content and page content 
  • Putting it all other

Gain the knowledge to successfully implement your SEO strategy and reap the rewards.

Download Whitepaper

Disclosure: Powered by RevResponse