Marketing White Papers

We’ve collected the best and most popular marketing, martech, and sales white papers and ebooks from throughout the industry right here! Find the top authoritative, in-depth reports on marketing topics that present you with the complex problem and provides the solution.

 

The 2018 Budgeting & Forecasting Software Selection Kit

The 2018 Budgeting & Forecasting Software Selection KitThe budgeting & forecasting software selection kit brings together the latest market research, key aspects to software pricing and best practices when searching for a software system.

Download this kit to learn everything you need to help you select the software system that is right for your organization.

Contents include:
  • Budgeting & Forecasting Software Buyer's Guide
  • 2018 Budgeting & Forecasting Pricing Guide

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The 2018 Business Intelligence Software Selection Kit

The 2018 Business Intelligence Software Selection KitThe business intelligence software selection kit brings together the latest market research, key aspects to software pricing and best practices when searching for a software system.

Download this kit to learn everything you need to help you select the software system that is right for your organization.

Contents include:
  • Business Intelligence Software Buyer's Guide
  • 2018 Business Intelligence Pricing Guide

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The 2018 Help Desk Software Selection Kit

The 2018 Help Desk Software Selection KitThe help desk software selection kit brings together the latest market research, key aspects to software pricing and best practices when searching for a software system.

Download this kit to learn everything you need to help you select the software system that is right for your organization.

Contents include:
  • Help Desk Software Buyer's Guide
  • 2018 Help Desk Pricing Guide

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Designing a World-Class Brand Tracking Study

Designing a World-Class Brand Tracking StudyMany think they can't afford it. Others believe a combination of derived metrics is good enough. But brand tracking studies remain the best way to understand your brand's appeal. They predict behavior shifts well before the impact touches financial numbers like revenue and market share.

Download now to learn:
  • How do people think about brands?
  • What is the purpose of the brand tracking?
  • Which metrics are right for your tracking survey?

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How AI will Reinvent the Market Research Industry

How AI will Reinvent the Market Research IndustryWhat kind of opportunities will AI bring to market research? Which tasks and activities are likely to be “outsourced” to machine learning in the coming years?

Qualtrics surveyed 250 verified market research decision makers to understand how they think AI will change the industry, and whether that change is creative or destructive.

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How to Build a Presentation - The 7-Step Method for Speaking with Influence

How to Build a Presentation - The 7-Step Method for  Speaking with Influence

You’re experienced, knowledgeable, and passionate about your topic. Just as important, you’re committed to giving listeners something that will help change their lives. But do you know how to move an audience enough to make that happen? However much information you possess, it won’t resonate with audiences unless they perceive you as a leader they can trust and follow. Better still, the more memorable you are as a speaker, the more people will be inspired by what you say and take the action you’re looking for.

So how do you consistently develop the influence that’s so essential for communicating as a leader? Learn everything here.

By downloading this PDF, you are also subscribing to Gary Genard’s weekly content on successful public speaking.

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The Ultimate Voice of the Customer (VoC) Starter Kit

The Ultimate Voice of the Customer (VoC) Starter KitHaving a customer experience road map is crucial for any organization looking to expand their CX efforts. But even though countless vendors tout the power of their voice of the customer platforms, few VoC software or service providers actually deliver the knowledge and expertise you need to implement and carry out your VoC program.

Download the eBook now to learn:
  • What are the key drivers of a successful VoC program?
  • What is the ROI of customer experience?
  • What are common VoC and CX metrics I should use to capture customer feedback?
  • How do I build a successful, scalable VoC program?
  • Once I build the program, how do I keep momentum going?

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The Value of Localized Video Advertising For Brands

The Value of Localized Video Advertising For Brands

Advertisers are facing a new normal; viewers today are watching more video online than they're watching on television. As time in front of the TV declines and time on video channels like YouTube increases, brands and their local partners need to be prepared to shift their advertising strategy accordingly.

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What is Minimum Advertised Price (MAP) Pricing & Its Strategies

What is Minimum Advertised Price (MAP) Pricing & Its Strategies

MAP is most usually met in the US. In other countries it might be prohibited or called differently.

You should always consult with your lawyers before crafting and enforcing your MAP strategy and policy.

In this short guide, you will learn everything you need to know about MAP, what exactly is price-fixing, MAP strategies and why MAPis important for manufacturers and retailers alike.

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Consumer Expectations Report: Humanizing Digital 2020

Consumer Expectations Report: Humanizing Digital 2020

To understand consumer views on support, technology, customer experience and decision-making when they shop, SMARTASSISTANT and Researchscape surveyed over 1,000 consumers between the ages of 17 to 69 across the US, UK and Germany.

The study found that:

  • More than half (54%) of consumers have stopped purchasing products from a brand or retailer website because choosing the right product was too difficult.
  • In fact, 42% admitted to abandoning a planned purchase altogether because there was too much choice.
  • To prevent decision paralysis, 68% of shoppers want their favorite brands or retailers to provide them with honest and personal advice, while 44% expect proactive product recommendations and tips when shopping online.

Download the report to learn more about how consumers make decisions and how you can respond by delivering ‘human-centric’ digital experiences to become their favorite purchase destination.

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The Growth Marketer's Guide to Customer Engagement

The Growth Marketer's Guide to Customer Engagement

Ignoring customer retention is costing brands Billions in revenue every year.  Download "The Growth Marketer's Guide to Customer Engagement" to learn how you can reverse this trend!

Modern leading brands across every industry have been shifting from an acquisition model to a customer retention model. 

True growth isn't just how many new customers you can sign up... It's about how many of them you keep. Higher Customer Lifetime Value results from building engaging customer experiences across all of your channels. 

Pinterest's Head of Customer Strategy, Brian Monahan, hails this ebook:

"Growth Marketing is THE needle mover for any Brand with digital touchpoints with its consumers.  Heretofore a fuzzy concept shrouded in buzzwords, Blueshift's Growth Marketer's Guide to Customer Engagement covers everything from basic definitions all the way to advanced AI powered methods. If you're marketing to consumers, and want to drive delightful engagement at every step of the customer lifecycle, this ebook is a must read."

In this eBook you'll::

  • Learn why Growth Marketing is the key to long-term success.
  • Discover why Customer Experience is the new lever for success for marketing.
  • Understand what Growth Marketing is (and isn't).
  • The Metrics you MUST pay attention to in order to drive retention.
  • Industry Deep Dives with key campaign types.
  • Top Growth Marketing Myths debunked.

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The State of AI in Marketing: Activating Customer Data for AI Powered Marketing (from aspirations to reality)

The State of AI in Marketing: Activating Customer Data for AI Powered Marketing (from aspirations to reality)

In this report analyzed from thousands of responses, independent research reveals how leading B2C companies are using their customer data and AI to exceed goals, and how struggling organizations can keep from falling further behind. 

What you'll find in this report:

  • The top reasons marketers are held back from using AI in their marketing. (and how to overcome these obstacles)
  • The relationship between customer data usage, AI, and achieving revenue goals (and what executives and practicioners need to understand about it).
  • What leading organizations are doing with AI in their marketing (and what makes them so successful).
  • How lack of access to your customer data is holding your marketing team back (and what you can do about it).

Marketers no longer have a problem with enough data... it's quite the opposite now. Marketers, and the consumer brands they represent, have more data than they know what to do with.

This report uncovers the key issues holding marketers back.

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Video Session: Making Your Programs Real in Community

Video Session: Making Your Programs Real in CommunityBut how can you ensure your constituents are on the same page and your organization’s digital properties are aligned to maximize their engagement?

Join us as we dive into real-world examples of how organizations in the association and nonprofit industries are driving tangible results and measurable success from online communities catering to specific programs and initiatives.

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Video Session: Who Tells Your Story?

Video Session: Who Tells Your Story?In this session, you’ll learn how to become purposeful and strategic in crafting a story specific to your goals and target audience. We’ll explore the complementary strengths of social media and online community, how to optimize community configuration for organic member sharing and close with a few social-savvy client examples.

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Affiliate Freedom - The Quick Start Guide to Making Money Online Without Your Own Product

Affiliate Freedom - The Quick Start Guide to Making Money Online Without Your Own Product

The list of reasons to do affiliate marketing and the benefits of it are nearly endless. This resource includes:

  • 10 reasons you should start affiliate marketing right now
  • How to start affiliate marketing
  • How to get accepted into programs
  • Ways to take it to the next level 

There is no barrier to starting affiliate marketing. You can literally sign-up today to promote affiliate offers and begin promoting them tomorrow. With no cost to you and a minimal investment of time. Get started with this guide.

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The Essential Guide to ABM

The Essential Guide to ABM

The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.

As a vendor, you might ask: How do I reach anonymous stakeholders? How do I help stakeholders reach a consensus? How do I deliver relevant messaging at each purchase stage?

ABM coordinates sales and marketing campaigns across all stages. Whether you’re targeting 5 or 50,000 accounts, ABM can scale 1:1 account targeting for your organization.

Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This eBook shares real client campaigns and distills the ABM essentials into a battle-tested “Ready-Set-Go” framework. Learn how to choose the optimal level of personalization, messaging, and channels for each target audience.

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2018 Forrester Wave: Experience Optimization Platforms

2018 Forrester Wave: Experience Optimization PlatformsAccording to Forrester, Adobe scores well across all experience optimization techniques. The product was said to impress in testing and targeting capability, Adobe scored top marks in:
  • Behavioral targeting
  • Online testing
  • Performance
  • Product vision
See how your organization can utilize AI-powered optimization to understand your customer from day one and make an impact every day forward — throughout the customer journey. Read The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

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Adobe 2017 Digital Marketing Study in Running on Experience

Adobe 2017 Digital Marketing Study in Running on ExperienceThe companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.

Read the report to learn:
  • What strategies and approaches set leaders apart from the rest
  • Where companies in your industry are investing
  • The four steps for digital transformation
Simply fill out the form to read the report.

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Best Practices for Using 2nd & 3rd Party Data

Best Practices for Using 2nd & 3rd Party DataLearn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.
  • Define your team’s goals for customer data.
  • Take inventory of your first-party data.
  • Explore use cases for second- and third-party data.
  • Finding the best data providers.
  • Combine your first, second, and third-party data.
  • Case Study: MGM drives programmatic campaign results with third-party data.
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.

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Conducting the Cross-Channel Symphony

Conducting the Cross-Channel SymphonyWith expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.

Learn how you can:
  • Integrate processes and data for cross-channel campaign success
  • Create personalized, contextual campaigns across channels and devices
  • Leap ahead of the competition with authentic cross-channel experiences

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Forrester DAM Wave

Forrester DAM WaveRead the Forrester Wave report to learn more about the qualities that we believe set us apart to be recognized as a Leader:
  • Use of artificial intelligence
  • Video and emerging content support
  • Marketing support
  • Product vision and roadmap for the future

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The Business Value of Adobe Experience Manager Assets

The Business Value of Adobe Experience Manager AssetsThe number of digital assets required to support all the digital experiences that marketers need to deliver today is growing exponentially. It’s a perfect storm: The number of channels and devices continues to grow; marketers are increasingly personalizing experiences; and marketers are being asked to deliver more campaigns faster than ever before. Budgets for content creation aren’t growing to keep pace, however. This means marketers must find ways to streamline their content creation, management, and distribution processes. Here, digital asset management (DAM) plays a starring role.

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Webinar: How to Create Content that is Engaging, Shareable and Delivers ROI

Webinar: How to Create Content that is Engaging, Shareable and Delivers ROIIn this two-part webinar, we’ll have Natalie Stezovsky, Vice President at Influence & Co., discuss how to create high-quality content that motivates publishers to publish, and readers to share; and David Fortino, SVP Audience and Product at NetLine Corporation, shares the findings and tactical takeaways that emerged from the 2018 State of B2B Content Consumption and Demand Report for Marketers.

Extracting insights from Influence & Co.’s 2018 State of Digital Media Report, Natalie has tips and tricks on how to pitch content to editors for publication. Since high-quality content doesn’t just stop with publication, you’ll also learn how to optimize your content for shareability. Furthermore, David will explain how you can initiate or revive your B2B content strategy through smarter targeting based on the real behavior and preferences of actual users from the NetLine network. David will also share a recent client success story, where content syndication lead generation helped an e-Learning brand achieve over 1,500% ROI in only five months.

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How to Compete for Patients in the Digital Age

How to Compete for Patients in the Digital AgeIn a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care.

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Top Trends for Online Reputation Management in the Healthcare Industry

Top Trends for Online Reputation Management in the Healthcare IndustryThe past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for the Healthcare industry.

In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among location-based organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings.

Learn the trends in ORM for this year.

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Your Online Reputation Drives HCAHPS Scores

Your Online Reputation Drives HCAHPS ScoresReputation.com’s Data Science team, led by Brad Null, Ph.D, analyzed two years of HCAHPS hospital survey data from The Centers for Medicare and Medicaid Services, across more than 4,800 hospitals.

This white paper provides current market context, examines the details of the findings and provides recommendations for improving your organization’s online reputation — and with it, your HCAHPS scores.

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Compare 2018 Computerized Maintenance Management Systems Software Pricing

Compare 2018 Computerized Maintenance Management Systems Software PricingWith the multitude of computerized maintenance management systems (CMMS) software solutions available, selecting the right system for your organization can be challenging. For example, how do you decide if a perpetual license or subscription is the best pricing model for you?

Software Advice has compiled extensive market research with this free 2018 CMMS Software Pricing guide. This guide will help you to better understand key aspects of accurate software pricing, including:
  • Learn about relevant pricing models
  • Understand common price ranges
  • Budget by desired applicants
  • Account for additional cost factors
  • Compare prices of popular systems
Also included in the guide is a pricing comparison chart – it lets you know up front the range of pricing for popular CMMS software. Don't let price confusion keep you from selecting the best software for your organization's needs. Download your guide today!

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The Lead Lifecycle Imperative

The Lead Lifecycle Imperative

As a B-to-B marketer you need rigorous processes, systems, data and content. You need a deep understanding of your audiences and the different stages of their buyer journey. And you need to engage them with the right message at the right time through the right channel.

A Proven Formula for Lead Success

The synergy of combining Process, People and Technology creates the most successful lead program. A technical foundation—which includes a marketing automation tool and healthy targeted contact database—is enhanced by implementing processes based on proven methodology. Adding people, through a robust teleprospecting and telequalifying process, rounds out the formula resulting in an increased marketing contribution to revenue performance.

In this eBook, we'll draw from our experience as a full-service marketing agency working with mid-to-large enterprises in the U.S. and globally as we review the framework and practices of what it takes to deliver this successful formula.

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How to Cleanse, Build, and Refine Your MarTech Databases

How to Cleanse, Build, and Refine Your MarTech DatabasesThis in-depth guide reveals:
  • How to best clean, format, and prepare data as it enters your sales and marketing systems
  • Methods for data normalization and enrichment
  • Data segmentation best practices
  • Practical technology considerations
Download How to Cleanse, Build and Refine Your Martech Databases now.

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The Complete Deduplication Survival Guide

The Complete Deduplication Survival GuideData deduplication is simple in concept but can be quite complex in execution, especially when dealing with records distributed across multiple systems-- it is not a one time exercise. An effective dedupe program is implemented as a continuously running program. This is because duplicate records can trickle in from multiple sources, such as list imports, broken sync between systems, and manual record creation.

In this guide, we’ll share detailed data deduplication how-to’s and best practices, covering what you need to consider before, during, and after a deduplication project. We’ll address people, process, and system issues. Download the guide to discover:
  • Detailed data de-duplication how-to’s
  • What to consider before, during, and after a de-duplication project
  • Key considerations with people, process, and systems

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30 Lead Generation Tips For Manufacturers & Industrial Companies

30 Lead Generation Tips For Manufacturers & Industrial Companies

You need to get those high-quality leads and dream customers on your website — and more importantly, you need them to download your content and raise a hand to be contacted.

But with so much on your plate, it can be a challenge to keep up with best practices and have all of your bases covered. This eBook, which is filled with examples from successful manufacturers and industrial companies, will help guide you to successful lead generation.

In this free resource, you'll see:

  • Examples of successful offers, forms, landing pages and more
  • The entire process of generating high-quality leads
  • How small tweaks can change everything

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How To Get Approved As A New Supplier To OEMs

How To Get Approved As A New Supplier To OEMs

Leverage this knowledge of the sourcing process to gain the upper hand in winning your next contract.

This free eBook, based on more than 100 years of experience connecting industrial buyers with suppliers, features:

  • An actionable checklist that allows you to identify strengths and weaknesses in your current documentation.
  • Information on 17 different types of content industrial buyers use to make final sourcing decisions.
  • 4 Pro Tips recommended by procurement managers across the country.

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How to Increase Your SEO Traffic in 30 Days

How to Increase Your SEO Traffic in 30 Days

The constant updates in search engine algorithms can make it difficult for marketers to get a steady stream of traffic from organic search.

This is why it's important to not rely on quick tips and "hacks" to get on Page 1 — you need to establish a long-term strategy to ensure success.

With so many moving parts and changing tactics, it can be tough to find a starting point, but our guide is here to help.

In this 30-day planner, you'll learn:

  • Best practices for your URL structures, titles and descriptions
  • How to tell search engines what to crawl
  • The perks of diversifying your content

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Persona Targeting For Manufacturing Companies

Persona Targeting For Manufacturing Companies

You know the industries you’re looking to do business with — but do you know the people? Communicating the right way with the different types of people who search for you can help make sure you impact them at the right time.

The Persona Targeting for Manufacturing Companies eBook teaches you about the top three individuals that influence the industrial buying process. 

You’ll learn about their:

  • Buying behavior
  • Job functions
  • Job focus
  • Background & personality — key elements in "speaking their language"
  • And more...

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Step-By-Step Guide To Creating A Winning Email Marketing Campaign

Step-By-Step Guide To Creating A Winning Email Marketing Campaign

Whether you are new to email marketing and want to set up your first campaign, or if you’ve been doing it awhile but need to improve your results, this guide will help you achieve winning results. 

  • Learn the best way to build your contact list
  • Find out how to choose the email platform that's right for you
  • Get expert writing and design tips
  • Find out about different tools and apps that can make your job easier
  • And more

Fill out the form to get your copy of this insightful resource now. 

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The State Of Industry In 2018

The State Of Industry In 2018

Industry is no stranger to change, and today, several monumental shifts — in business, technology, and even politics — are changing it once again.

As a supplier, it's imperative for you to understand these shifts in order ensure your success today, and tomorrow.

Our eBook, The State Of Industry In 2018, can help you keep ahead of the latest trends. It explores: 

  • Critical changes in the manufacturing workforce
  • The most in-demand products and services in 2018
  • The role that politics is playing within industry
  • And more!

Download your free copy now.

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Thinking Outside The Standard Marketing Toolbox

Thinking Outside The Standard Marketing Toolbox

Learn new ways to take your marketing and your lead generation to the next level. 

These days, most of your competitors are making use of digital marketing tactics like email, content marketing, and SEO.

If you want to give yourself a leg up when it comes to attracting buyers and generating leads, you need to be willing to try new strategies.

Our eBook explores five cutting-edge digital marketing tactics you can implement to take your marketing and lead generation to the next level.

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Carroll University: Engaging New Students with a Vibrant Online Community

Carroll University: Engaging New Students with a Vibrant Online CommunityCarroll University wanted to increase enrollment of prospective students among their accepted applicants. The challenge for the university was that applicants often have questions, concerns and anxieties about choosing a college that can’t always be addressed with a campus visit or answered by faculty and staff. They knew that if prospective students connected with each other and with current students, they would be more likely to enroll at the university.

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The Evolution of Your Marketing Stack

The Evolution of Your Marketing StackMarketing teams are under pressure to do more, produce better results and incorporate the latest technology to help differentiate themselves from competitors. With more than 8,000 marketing and marketing-related products to choose from, marketing teams are overwhelmed by choice and are finding it difficult to find the pieces of the puzzle they need.

Watch now as we're joined by our partner HighRoad Solution to discuss:
  • Optimization of your tech stack
  • Importance of building strong partnerships
  • Automation for personalization at scale
  • Strategy best practices, tips, tricks and more...
We’ll also hear from our joint customer, the American Optometric Association, on their successful digital transformation using leading technology solutions to map out the buyer’s journey and better personalize their members’ experiences.

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Top Reasons to Use an Online Community

Top Reasons to Use an Online CommunityFind out why using an online community is proven to increase member retention, member acquisition & attendance at revenue generating events in our eBook, Top Reasons to Use Small World Community.

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Zero to Hero: Activate Your Zero Dollar Fundraisers

Zero to Hero: Activate Your Zero Dollar FundraisersIn fact, a Zero Dollar Fundraiser is exactly that – an event participant who doesn’t raise any funds beyond a simple registration fee. Why, you ask, are these non-fundraising participants so confounding to major nonprofit organizations? Depending on who you ask, up to 25% of nonprofit peer-to-peer budgets go to fundraiser acquisition. But then, after spending this hard-earned money attracting participants to the fundraiser, almost 7 out of 10 of them won’t do an ounce of fundraising. (Blackbaud 2015 Benchmark, 68% of walkers do not fundraise.) Zero Dollar Fundraisers carry HUGE fundraising potential! They are already supporters and advocates for your organization and are excited about your mission.

In the following eBook, we explore why Zero Dollar Fundraisers behave as they do and how to use recognition principles and leverage online communities to turn them into powerful fundraisers for your organization.

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Building High-Quality and Complete Product Information: Using Best Practces and Technology Investments to Optimize Product Value

Building High-Quality and Complete Product Information: Using Best Practces and Technology Investments to Optimize Product Value

Ventana Research investigates how product information management (PIM) has become the new must-have-tool in their latest research report. This complimentary report, thanks to Akeneo, outlines best practices for optimizing product value and covers:

  • PIM fundamentals and challenges
  • Trends powering the adoption of PIM
  • Top considerations for choosing a PIM
  • Benefits of PIM

Accurate product information is critical to increasing sales and decreasing returns. According to Ventana Research, only 16% of organizations fully trust their product information processes, making this issue an urgent business priority.

Learn more about how PIM can revolutionize your business.

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9 Best Practices for Affiliate Networks

9 Best Practices for Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But beyond that, there are some simple things to keep in mind that can make the experience of working with your network a lot easier and more productive for publishers. 

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Doing More With Data - Discovering Data-Accelerated Revenue Traction

Doing More With Data - Discovering Data-Accelerated Revenue Traction

Areas of exploration covered in this research include:

  • The roles each of these functions play when it comes to developing, delivering and continuously improving upon profitable customer engagements
  • The level of cross-functional alignment across all customer experience stakeholders, and ways organizations are ensuring cross-functional participation across the data value chain
  • The types of data sources that functional groups are able to extract important insights from, and those sources of data that are still out of reach
  • The greatest obstacles organizations face as they attempt to realize greater value from internal data assets, and what holds these organizations back from realizing the full potential of data
  • The technology deployment roadmaps organizations are seeking to implement over the next year to improve data utilization across the organization

To ignite real change, marketing, commerce, and supply chain functions must work together to elevate data strategies.

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The 7 Deadly Sins of Mobile Performance Marketing

The 7 Deadly Sins of Mobile Performance Marketing

Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Mastering the most commonly committed sins of ad networks will help you beat out the competition and have the best handle possible on your mobile campaigns.

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The 8 Habits of Highly Successful Ad Networks

The 8 Habits of Highly Successful Ad Networks

Running a successful ad network is a lot of work. It means making sure you’re maintaining positive relationships with publishers, measuring, analyzing and optimizing campaigns, staying up-to-date with the performance marketing industry, and so much more.

Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs.

You will learn:

  • How to differentiate yourself and stand out to publishers
  • What a fraud score it and why it’s important
  • How to tap into your organization for maximum productivity and ROI

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The Ultimate Guide to Deliver Killer Presentations

The Ultimate Guide to Deliver Killer Presentations

The last thing you ever want to see when you're presenting is a bored audience. But if you have to present a ton of data, you might find yourself staring at a crowd of yawns. How can you keep your audience on its toes when you're sharing a ton of numbers?

In the guide, you'll understand:

  • How to transform dry presentations into engaging moments of inspiration
  • Ways to gain confidence while public speaking
  • The structure of presenting your big idea 
  • 12 ways to tell stories that break through your fear and their boredom 

You've done the hard work—your analysis, insights, and recommendations. You have the script. You have the plot. This guide will help your presentation come to life.

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7 Content Marketing Trends B2B Brands Need to Know in 2018

7 Content Marketing Trends B2B Brands Need to Know in 2018

It is said that traditional marketing talks at people while content marketing talks with them. The Content Marketing Institute found that there has been a rise in the number (18%) of respondents who’ve claimed to be focusing on content marketing. And B2B companies too have increased their use of content marketing strategies in recent years. With B2B marketers allocating about twenty-eight percent of their marketing budgets for native advertising, it indicates of the value brands give to content. With the speed of the digital revolution, it can be difficult to keep track of emerging marketing trends. And the content marketing landscape has been nothing short of a runaway train.

This guide looks at seven of the latest and most effective content marketing trends B2B brands need to know this year.

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Guide to a Successful Product Launch with Detailed Strategies- Shane Barker

Guide to a Successful Product Launch with Detailed Strategies- Shane Barker

Ever heard of the Apple Newton? What about Microsoft WebTV? It’s likely that you haven’t. Even if you’re familiar with these names, it’s probably because you read an article somewhere about failed products. In fact, 75% of retail products and consumer packaged goods fail to earn even $7.5 million in their year of launch according to the Harvard Business Review.

In this ebook, you will learn about:

  • WHY YOUR PRODUCT LAUNCH CAN FAIL
  • EVALUATE YOUR PRODUCT
  • STUDY YOUR AUDIENCE
  • STUDY YOUR COMPETITION
  • ESTABLISH YOUR GOALS FOR THE LAUNCH

So you’ve launched your product successfully, and managed to reach your goals. What now? Many marketers become satisfied with the results, so they stop their efforts. This could be a huge mistake as you need to continue promoting your product to yield long-term results. Make sure people have easy access to the product, and to information related to the product.

 

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2018 State of B2B Marketing Technology

2018 State of B2B Marketing TechnologyThe marketing technology landscape is ever evolving — Scott Brinker's 2018 Marketing Technology Landscape "Supergraphic" revealed there are 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity has left marketers to keep up and manage new software additions, integrations and acquisitions.

Experts agree that both consolidation and expansion of marketing software will continue. To navigate this tug of war, some marketers are focusing strictly on utilizing a handful of solutions and making the most out of existing tech investments.

Download this special report to learn the reasons why the martech landscape is both consolidating and expanding, the importance of hiring marketing operations personnel and technologists to make martech decisions and how to assess your martech stack. Plus, read how companies such as ITProTV and CenturyLink reaped the benefits of adding content syndication and maintaining a 'no islands' martech stack, respectively.

This report was conducted by Demand Gen Report and sponsored by NetLine Corporation.

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The Happiest Place in Digital Marketing

The Happiest Place in Digital MarketingFor years, brands have leveraged the concept of retail therapy, and now it has been proven that this concept converts to an even more powerful opportunity online – an opportunity to target consumers during a buying mindset coined The Transaction Moment™ – where both the mind and wallet are open.

The Happiest Place in Digital Marketing report explores consumers’ emotions when taking part in various digital activities, including shopping, social media, and search activity. The report uncovers that mindset and emotion dictate much of the opportunity in digital marketing and uncovers a much sought after and undiscovered channel of digital customer acquisition.

Download this research paper to understand:
  • The power of the Transaction Moment™ with three-quarters of consumers worldwide agreeing it’s the happiest place online
  • Why shopping is a better opportunity to engage consumers online than social or search
  • The science behind the happiest place in digital and how it provides marketers an untapped opportunity to reach new consumers
  • How online shopping is winning the battle for consumer attention providing a prime channel for marketing messages
  • How Rokt can connect you to consumers who are at their happiest and most likely to buy – with access to over 140 million online shopping transactions per month

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How Communications Platforms Drive Customer Engagement

How Communications Platforms Drive Customer EngagementOrganizations still using traditional communications methods are losing the customer experience battle and need to modernize how they engage with customers who are demanding more ways to interact with brands.

This report examines:
  • Reasons why organizations struggle to meet customer expectations
  • How modern communications platforms are vital to winning in the customer experience
  • Examples of organizations that put customer and employee experience first
  • Recommendations for evaluating communications platform providers

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Taps, Clicks, Bricks: Omnichannel Customer Engagement Is the New Brand Superpower

Taps, Clicks, Bricks: Omnichannel Customer Engagement Is the New Brand Superpower

In this e-book, we reveal how today’s most successful brands have acquired this knowledge across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). We present research on modern consumer preferences for learning about, purchasing from, and engaging with retailers across these channels. And we cover five key steps you need to take to achieve retail and brand success in 2018.

Download this e-book to discover:

  • How buying is changing: 67% of consumers meet brands on mobile
  • The new retail: Silicon Valley and Main Street are converging
  • Why signed-in experiences matter for mobile app and mobile web
  • Omnichannel playbooks from today’s top brands
  • Five crucial components for e-commerce success in 2018

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Email Deliverability: Why it Matters, What You Can Do to Improve it

Email Deliverability: Why it Matters, What You Can Do to Improve itDeliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds.

What you'll learn:
  • The factors that affect deliverability.
  • How deliverability is calculated.
  • The steps you can take to improve it.

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Rescue Your Revenue With Browse and Cart Recovery

Rescue Your Revenue With Browse and Cart RecoveryWe subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites.

What you'll learn:
  • How effectively brands are using customer data to nudge them back onto the purchase path.
  • How triggered messages can better engage customers and keep them coming back.
  • How browse and cart recovery can rescue revenue that would otherwise be lost.

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Hidden Insights from Online Marketplaces

Hidden Insights from Online MarketplacesThis walled gardens infographic pulls together findings from a deep-dive look at purchases of over 40,000 products across four major retail brands to analyze conversions on brand domains and popular marketplaces. Understanding conversions from not only your own website, but behind online marketplaces, is critical to quantifying the impact of your marketing strategy.

From this infographic you'll learn:
  • How many consumer purchases are made behind walled gardens
  • How key brands perform on Amazon vs. Macys.com
  • That brands may be blind to some search ad and retargeting conversions

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The Voice Of The Customer

The Voice Of The CustomerThis paper will highlight the criteria needed for a comprehensive requirements management solution that incorporates PLM to offer customers a scalable enterprise grade solution. This collaborative approach is designed to bring together people, processes, data and systems to deliver products to market faster and more efficiently.

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Winning in Today's Online Marketplaces

Winning in Today's Online MarketplacesThis eBook highlights four critical insights marketers need to understand the digital ecosystem outside their own domain or brand. Today’s consumers visit many different eCommerce sites on their path to purchase, but most marketers and brand managers lack visibility into how consumers engage and purchase on these walled gardens.

Winning in Today’s Online Marketplaces will help you learn:
  • How to measure your brand against competitors’
  • Which referral trends to pay attention to
  • Effective marketing strategies to identify new growth opportunities

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If you ever thought of owning a B to B franchise, then this guide will open your eyes to the real possibilities.

If you ever thought of owning a B to B franchise, then this guide will open your eyes to the real possibilities.

There are many reasons why people decide to own a franchise or business. According to the Small Business Administration, there are an estimated 27.9 million small business owners in the U.S. alone. While every business owner has a unique story to share, the most common trend is that they are looking for a higher level of freedom than corporate culture or a regular job could provide. 

The purpose of this whitepaper is to educate readers about franchise business ownership and to provide a helpful guide to B2B franchising. Each of the following sections is designed to inform you about different aspects of owning a B2B franchise and includes key insights and information:

  • Why Do People Decide to Own a Franchise or Business?
  • How to Find the Right Franchise
  • Who to Ask for Help When Researching Franchises
  • You Know Yourself Best – Here Are 4 Tips to Figure Out What You Really Want in a Business
  • Top 10 Reasons People Buy a B2B Franchise
  • Why is Minuteman Pres