Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the meeting room to your target audience and ultimately, success for your brand.
The first thing to consider is whether or not your audience will be interested. What do they tend to gravitate towards and does your idea align? Do you have a strategy to deliver this content to your audience? Plan to use the platforms they prefer. Does it help you move forward to meet your engagement goals? This could be the difference between a good idea and a great idea. You can see all 5 questions in the infographic below.
Still stumped? Ask the experts.
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.