Marketing Infographics

The Top 11 Features of Windows 8

While my home and office are totally equipped with Macs, I can’t say that I’m unimpressed with Windows 8. I know that sales have been soft, but I believe it was a courageous evolution in the Windows history, an advancement in usability, and a beautiful operating system. Microsoft is a worthy adversary… they still own the business OS market, they still own the office market, and they still have a lot of cash on hand to buy up encroaching technologies.

Your marketing team still needs to pay attention to developing apps and [insert swearing] Internet Explorer compatible pages. This latest infographic from Dot Com Infoway (DCI) provides a clear overview of facts, figures and features that will help users get familiar with the new OS.

I only take issue with one opinion… that Windows 8 has a steep learning curve. If you can’t figure out to click a square on a screen, you may just need to give up on technology! My favorite aspect of Windows 8 is that you get the same experience – whether you’re on a phone, a tablet, a touchscreen or a laptop.

Windows 8 Features

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. As much as I agree with most of the points you are making in your article (and the things mentioned in the infographic) I have to disagree with you point where you said: “My favorite aspect of Windows 8 is that you get the same experience – whether you’re on a phone, a tablet, a touchscreen or a laptop.” I really don’t think that you get the same experience on various hardware platforms. Do you really consider using Windows 8 on a laptop the same as using Windows 8 on a tablet? I hardly think so. The way these devices are operated is just so different that Windows 8 had to make a sacrifice, unfortunately, in favor of tablets and decreasing the user-friendliness on PCs and laptops. Don’t you think?

    1. It’s great feedback, Michael. Each is definitely optimized for their specific hardware. My point was more to do with the learning curve… If you master Windows 8 on a tablet, for instance, picking up a mobile device or jumping on a laptop will be relatively seamless.

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