Content Marketing

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples:

  • Advertising: Partner with ad networks to display relevant ads after the first post. This can generate income while potentially offering personalized content to readers.
  • Call-To-Action: After presenting the first post, you could use the space to insert a CTA to a relevant product, service, event, or offer related to the post’s content. This could be done through a banner, a text blurb, or even a form for subscribing to a newsletter.
  • Sponsored Content: Partner with relevant brands to showcase sponsored content or product placements after the first post, generating income while offering curated recommendations.
  • Social Promotion: Use the space to encourage readers to share the first post on social media or follow your social media channels. This could be through eye-catching buttons, a simple text reminder, or even a contest or giveaway tied to sharing.
  • Awareness: After the first post, you could promote another relevant website section or the latest news with engaging content or special offers.
  • Related Content: Provide links or excerpts from other relevant posts on your blog, creating a curated reading experience or encouraging readers to explore similar topics.
  • Expert Insights: Include a quote, bio, or short interview with an expert related to the first post’s theme, adding credibility and depth to the topic. Feature comments, reviews, or testimonials related to the first post, adding social proof and encouraging reader interaction.

How to Add Custom Content After the First Post on a WordPress Homepage

This article will guide you through three effective methods to achieve this, including using the functions.php file, modifying the child theme’s page template (home.php or index.php), and making changes to the archive page. We’ll provide detailed directions, code examples, and breakdowns for each solution.

1. Modifying functions.php in Your Theme

The functions.php file in your WordPress theme allows you to add custom functions that affect the behavior of your site. You can insert content after the first post using WordPress API hooks and a counter.

Code Example:

function add_custom_content_after_first_post($post) {
    static $counter = 0; // Initialize counter
    if (is_home() && $counter == 1) { // Check if on the homepage and after the first post
        echo '<div>Your custom content here</div>'; // Your custom content
add_action('the_post', 'add_custom_content_after_first_post');


  • static $counter = 0;: This counter tracks the posts as they’re displayed.
  • if (is_home() && $counter == 1): Checks if the current page is the homepage and the post is the first one (since counter increments before the check, 1 means after the first post).
  • add_action('the_post', ...): Hooks the custom function into WordPress’s post rendering process.

2. Adding or Modifying the Theme’s home.php Page Template

A home.php file in your theme directory can be edited to insert custom content directly into the template. If you don’t have a home.php page, you can copy your archive.php page and rename the file home.php.

Code Example:

if (have_posts()) : 
    while (have_posts()) : the_post();
        // Display the post
        if ($wp_query->current_post == 0) {
            echo '<div>Your custom content here</div>'; // Insert custom content after the first post


  • The loop checks if there are posts to display.
  • $wp_query->current_post == 0 identifies the first post.
  • Custom content is echoed right after the first post.

3. Modifying the Theme’s archive.php Page Template

When dealing with the archive.php page in a WordPress theme and in the absence of a home.php file, the context in which you check for the homepage (is_home()) or any specific condition changes based on what content you are trying to target with your customization. The archive.php file displays a list of posts when viewing categories, tags, authors, or date-based archives. The is_home() conditional tag can check if the query is for the blog’s homepage, which displays the latest posts.

If you’re aiming to add custom content after the first post on an archive page, and there’s no home.php (or you’re not specifically targeting the blog posts index), the use of

is_home() might not be directly applicable within archive.php. Instead, you might consider other conditional tags based on the type of archive page you are targeting, such as is_category(), is_tag(), is_date(), etc., if you want to add content to specific types of archives conditionally.

If your goal is to add content specifically after the first post on the blog posts index page and your theme does not have a home.php file, then you would typically use index.php as the fallback for the blog posts index. In such a case, using is_home() would indeed be appropriate to ensure that your custom content is only added when viewing the main blog page.

For Example, in index.php or any generic template that might serve as the blog posts index in the absence of home.php, you could use:

if (have_posts()) : 
    while (have_posts()) : the_post();
        // Display the post
        if ($wp_query->current_post == 0 && is_home()) {
            // Only display custom content on the homepage after the first post
            echo '<div>Your custom content here</div>';

In this snippet, is_home() ensures that the custom content is only added on the homepage, which is the blog posts index page in many WordPress configurations. This distinction is crucial for ensuring that customizations apply in the intended contexts, especially in themes where template files serve multiple purposes or in complex setups with various types of archives.

Tips on Improving Engagement

Custom content can be added after the first post on your WordPress site’s homepage through various methods, each with its unique application. Whether you prefer to hook into WordPress’s actions with functions.php, directly edit your theme’s template files, or use conditional tags within The Loop, these solutions provide flexibility and control over how your content is presented. Remember to always make these changes in a child theme to preserve your customizations during theme updates.

  • Balance and relevance: The content added should be relevant to the first post and the overall blog theme. Don’t overwhelm readers with irrelevant ads or promotions.
  • User experience: Ensure the added content doesn’t negatively impact website loading speed or user experience. Use clean design and avoid intrusive elements.
  • Transparency: Disclose sponsored content or ads to maintain reader trust.

By strategically adding content after the first post, you can engage your readers further, promote specific actions, or generate additional income. Remember to do so in a relevant, balanced way that enhances the overall user experience (UX).

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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