There’s a growing strategy of utilizing WordPress as your web site content management system. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies and use cases in great detail without ever capturing the contact information of the folks who download them.
Developing a web site with downloads that can be attained through registration forms is a good inbound marketing strategy. By capturing contact information or perhaps even an opt-in for ongoing email communications – you’re letting the user know that they may be contacted in return for their contact information.
If you don’t use WordPress, want to use forms across multiple platforms or locations, or have very advanced needs, my recommendation is always Formstack. It’s simple to use, setup, and embed regardless of your site.
Putting your document library out there is what my sales coach calls spilling your candy. It’s okay to give away this information – but be sure to request the prospects’ contact information in return.