Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the MarTech Blog?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet.
Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn’t agree more! Because there is so much noise on Twitter, I find myself having more conversations on Facebook and doing a little more preparation with my tweets. That actually is resulting in me tweeting less, but getting more attention when I do. And it’s working – I continue to grow in my following and my tweets are consistently shared and clicked through on.
How to Get 3x ROI on Your Attribution Investment
The cost of attribution can be quickly off-set with optimizations to the media budget.
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