Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet.
Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn't agree more! Because there is so much noise on Twitter, I find myself having more conversations on Facebook and doing a little more preparation with my tweets. That actually is resulting in me tweeting less, but getting more attention when I do. And it's working – I continue to grow in my following and my tweets are consistently shared and clicked through on.