Marketing InfographicsMobile and Tablet Marketing

Top Tips for Writing Successful SMS Messages

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues. This infographic from TextMarketer points to a few key elements of an effective SMS marketing message:

  • Start with an attention grabber to get the reader engaged and reading on.
  • Don’t use texting abbreviations – most mobile users don’t understand them.
  • Keep it short – A single text is 160 characters (although you can send multi-part text messages).
  • Tell them who you are – Consumers don’t know where the message is coming from unless you announce it.
  • Tell them what to do – A strong call to action is key to increasing the effectiveness of your messaging.

Top-Tips-for-Writing-Successful-SMS-Marketing-Messages

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles