Marketing Infographics, Mobile and Tablet Marketing, Text Messaging

Top Tips for Writing Successful SMS Messages

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues. This infographic from TextMarketer points to a few key elements of an effective SMS marketing message:

  • Start with an attention grabber to get the reader engaged and reading on.
  • Don’t use texting abbreviations – most mobile users don’t understand them.
  • Keep it short – A single text is 160 characters (although you can send multi-part text messages).
  • Tell them who you are – Consumers don’t know where the message is coming from unless you announce it.
  • Tell them what to do – A strong call to action is key to increasing the effectiveness of your messaging.

Top-Tips-for-Writing-Successful-SMS-Marketing-Messages

Download a Sponsored Marketing Whitepaper:
The Competitive State of the eCommerce Marketplaces

The Competitive State of the eCommerce Marketplaces

Jumpshot studied anonymous consumer actions on mobile and desktop devices within 500 eCommerce sites and marketplaces in Q2 2018, analyzing visits and transactions for different brand categories acros Download Now

This site uses Akismet to reduce spam. Learn how your comment data is processed.