Xtify: Enterprise Mobile Push Solutions 1

Mobile and Tablet Marketing

Xtify: Enterprise Mobile Push Solutions

Douglas Karr Monday, October 7, 2013

0 1 minute read

Recently purchased by IBM, Xtify is a native push notification platform for iOS, Android, Windows and the Mobile Web.

Xtify helps marketers deliver relevant and actionable push notifications and content to drive engagement and monetization, keeping your brand top-of-mind. Content can be dynamically sent based on customer segments, location, and behaviors. All features are available via marketer-friendly dashboard or API for system generated messaging.

xtify-mobile-push

Offerings from Xtify include:

Native and Web Notifications – integrate targeted notifications into all your websites as well as your native iOS, Android, BlackBerry, and Windows apps.
Event and Location Triggers – Use each customer’s mobile behavior and physical location, and overlay customer segments to drive the meaningful actions you want.
Push, SMS and Passbook – Engage your mobile customers in the channel that’s right for them. Drive brand engagement, app utilization and monetization with marketer-friendly tools.
Real-time Measurement – Get campaign, application and user-level analytics. Understand how your messages drive brand interaction and desired actions.

Enterprise engagmeents include unlimited campaigns and messaging, unlimited customer segments, unlimited Geo-Targeting and Real-time Geo-Triggering, implementation QA, training, campaign support and native (iOS, Android, BlackBerry, Windows) and Web (Mobile, Table, Desktop) Notifications, SMS and Passbook.

Douglas Karr Monday, October 7, 2013

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge