Analytics & Testing

Your Analytics is Missing the Mark

On Friday, I spoke at eduDEV, a conference of University educators and marketing departments, about the use of Analytics. Much of the audience utilize Google Analytics, so the presentation was modified for it. Rather than do another boring presentation on Google Analytics, I wanted to provide the audience with an impact of what their analytics applications were missing and what other tools were out there to fill the gaps.

The tools that I made mention of in my Analytics presentation:

I suppose I should mention Slideshare as well! Slideshare provides stats on how your presentations are viewed and distributed online.

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