eCPM

eCPM is the acronym for Effective Cost Per Mille.

Effective Cost Per Mille

A metric used in digital advertising to represent the average revenue earned per thousand ad impressions. It’s calculated by dividing the total revenue generated by the number of impressions (in thousands). eCPM helps publishers and advertisers understand the performance and effectiveness of their ad campaigns, as it accounts for factors such as fill rates and varying CPM rates across different ad placements, formats, and demand sources.

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Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

eCPM

Effective Cost Per Mille

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