An independent, nonprofit organization based in the United States that focuses on research-driven insights to advance the science and art of public relations and corporate communications. Unlike trade associations, IPR does not offer accreditation or lobbying services. Instead, it serves as a think tank that bridges academic theory and business practice by producing, sharing, and promoting rigorous research relevant to PR professionals, marketers, and corporate leaders.
IPR’s work spans a wide range of topics including measurement and evaluation, behavioral science, employee communication, reputation management, and the role of artificial intelligence in strategic communication. Its research is often used by corporate communication teams, agencies, and marketing executives to inform planning, demonstrate ROI, and improve stakeholder engagement.
Through partnerships with universities, practitioners, and thought leaders, IPR helps elevate the credibility and impact of public relations as a business-critical function, offering whitepapers, case studies, and frameworks that are freely accessible to the global communications community.
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