Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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.htaccess
A configuration file that is used on web servers that run the Apache web server software. It is a powerful and flexible tool that allows website administrators to make various…
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0P
A term used in the context of data collection and privacy. It refers to data that customers intentionally and proactively share with a brand or company. This can include personal…
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10DLC
10DLC is a messaging standard that allows businesses to send Application-to-Person (A2P) text messages using a traditional 10-digit phone number. The term 10-Digit Long Code refers to a local area…
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1D
This term describes systems or phenomena that occur along a single axis or dimension, where only one variable is needed to specify a position. It’s the simplest form of dimensionality,…
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1G
The first generation of wireless cellular technology. It was introduced in the 1980s and was fully analog. The data transmission was based on analog signals, and this generation of technology…
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1P
1P, or first-party, refers to the direct relationship between a website or service and its users when it comes to privacy, cookies, and data collection. In the marketing context, we…
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2D
In content production for video and audio, 2D refers to the content presented in a two-dimensional format, lacking the depth and three-dimensional characteristics present in the real world. Here’s how…
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2FA
A multi-factor authentication (MFA) security process in which users provide two different authentication factors to verify themselves. This method adds an extra layer of security to the standard username-password online…
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2G
The second iteration of mobile wireless technology. It represents a significant advancement over the earlier 1G systems (such as AMPS and NMT) and introduced digital communication to the mobile industry.…
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2P
Data acquired from partners that collected that information directly. An example may be that your business sponsors an industry conference. As part of that sponsorship, you have access to attendee…
