OneUp: Automatically Post To Google My Business From Your RSS Feed

If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google My Business Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section of the search engine results page that has the map and business listings around your

Plausible: A Lightweight, Cookieless Alternative to Google Analytics

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events, campaigns, goals, etc. will provide data that will almost always lead you down the wrong

Newsletter Subscriptions On A Twitter Profile Is A Win-Win For Email Marketers And Subscribers

It’s no secret that newsletters give creators a direct line of communication with their audience, which can bring incredible awareness and results for their community or product. However, building an accurate email list can take a lot of time and effort for both the sender and the recipient.  For senders, best practices like getting users’ permission to contact, validating email addresses through single or double opt-in approaches and keeping your email list up to date

Clarabridge: Actionable Insights from Every Customer Interaction

As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to lose sight of the insights and implications associated with each customer interaction. With increasing frequency,

#GetVaccinated Campaign Earns Influencers Mainstream Respect

Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no amount of effort would convince everyone who could get vaccinated to do so, there are