Research, Discover, Learn Sales & Marketing Technology

TxTFi: Enable Shopify Reordering Via Text Message

Tuesday, September 29, 2020 0

Re-ordering via automated text message is cheaper and more effective at acquiring a second or third order from your existing customer base. Cut out all the noise – let your customers order where and how they feel more comfortable. With TxTFi for Shopify, you don’t have to do anything. It’s all automated. Just set it and forget it. SMS Orders for Shopify TxTFi plugs into Shopify automatically and reaches out to your customers via an

Data

Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications

Tuesday, September 29, 2020 0

For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with respect to their preferences – which were very operations-based. When the company designed a campaign, they would create a list of recipients outside their email marketing platform, upload the list as a new list, design the email, and send to that list.

Event Marketing

Hopin: A Virtual Venue To Drive Engagement To Your Online Events

Tuesday, September 29, 2020 0

While lockdowns drove events virtual, it also accelerated the acceptance of online events. This is important for companies to recognize. While in-person events will likely return as a critical sales and marketing channel for companies, it’s also likely that virtual events will continue to be acceptable and become a key channel as well. While typical virtual meeting platforms offer a tool that can be implemented to have a single meeting or webinars, those tools fall

Data

CSV Explorer: Work With Large CSV Files

Monday, September 28, 2020 0

CSV files are foundational and are typically the lowest common denominator of importing and exporting data from any system. We’re working with a client right now that has a very large database of contacts (over 5 million records) and we need to filter, query, and export a subsegment of the data. What is a CSV File? A comma-separated values file is a delimited text file that uses a comma to separate values. Each line of

Advertising

SkAdNetwork? Privacy Sandbox? I stand with MD5s

Monday, September 28, 2020 0

Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s now been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an industry need to use this time effectively to find a new gold standard for

Local: Build a Desktop Database to Develop and Sync Your WordPress Site

If you’ve done a lot of WordPress development, you know that it’s often much more flexible and fast to work on your local desktop or laptop than to always have to worry about connecting remotely. Running a local database server can be quite a pain, though… like setting up MAMP or XAMPP to startup a local web server, accommodate your programming language, and then connect to your database. WordPress is pretty simple from an architecture

PartnerStack: Manage Your Affiliates, Resellers, and Partners

Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it’s truly the new normal since the pandemic and lockdowns. Word-of-mouth marketing is a critical aspect of every business. In the traditional sense, those referrals can be inefficient… passing on a phone number or an email address of a colleague and waiting for the phone to ring.

Email Validation Versus Verification

We were having a discussion with a founder of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system did an extraordinary job of verifying our newsletter list and our

The New Marketing Mandate: Revenue, Or Else

Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak. But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before. When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belt-tightening that had just occurred across the globe. These were lean times. But

Salesmachine: Increase SaaS Trial Conversion and Customer Adoption

If you are selling a Software as a Service (SaaS) product, your revenue depends on leveraging customers’ data and product usage at the contact and account level. Salesmachine empowers sales and success teams with actionable insights and automation to increase Trial conversion and Customer Adoption. Salesmachine Has Two Primary Benefits Boost Trial Conversion – Score qualified leads based on customer fit and product adoption. Salesmachine’s trial qualification allows your sales team to focus on high-qualified

New Domain Regular Expression (Regex) Redirects In WordPress

For the last few weeks, we’ve been helping a client to do a complex migration with WordPress. The client had two products, both of which have become popular to the point that they had to split out the businesses, the branding, and the content out to separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content with respect to that product… from images, posts, case