Ecommerce and Retail, Retail

“Art of War” Military Strategies are the Next Way to Seize the Market

Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy. Let’s discuss how this strategy is being used to seize markets… While dominant brands tend to invest vast amounts of time and resources into large sources of traffic like Google, Facebook and other massive affiliate



El Toro: Targeted IP-Based, Cookieless Geographic Advertising

We recently interviewed Marty Meyer on his incredible ad platform, El Toro. For any companies that have executed geotargeted campaigns, you know how difficult this process is. IP addresses are continuously changing, and validating their accuracy is a significant challenge. That’s what the proprietary, patent-pending technology powering El Toro provides to its clients. Each of El Toro‘s IP intelligence product stems from the IP Targeting algorithm that’s caused quite a stir in the industry. Here are some of their most popular products: Household IP Targeting – IP targeting does not use cookies, and that is


Content Marketing, Marketing Infographics

When Can You Use An Image Online?

A business I work with recently posted an update on Twitter with an amusing cartoon that even had their logo in it. I was surprised because I didn’t think they’d hired a cartoonist. So, I sent them a note and they were surprised… they had hired a social media company to engage and grow their following and they’d posted it. After a discussion with the company, they were even more shocked to find out that every image, every meme, and every cartoon that was shared was done so without the permission of the company. They


Artificial Intelligence, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Text Messaging Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person


AdTech, Analytics & Testing, Marketing Tools, Sales Enablement

ResponseTap: Smart Match Intelligent Call Tracking Attribution

Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword. Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us. Simon Hoe, Global Head of Digital at Cruise 1st The tool propels the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on