Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched. 2004 – Google launched Google Suggest. 2009 – On June 1st Bing was launched and soon merged with Yahoo. How
Bannerflow: Design, Scale, and Publish Campaigns
As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline design, improve workflows, and optimize all creative to industry standards. Bannerflow’s creative management platform gives you complete control over ad production and distribution, saving you time and money. If you work across multiple channels, in multiple markets, and with multiple formats, Bannerflow does the heavy lifting, enabling you to be at the forefront of digital advertising. Bannerflow features include the ability for advertising teams to: Build your
CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our
Join Me at Concept ONE | Sept 20 | Sioux Falls, SD
The last few years, I’ve really backed off of the speaking circuit. I used to try to speak at ever major marketing conference in the country. It was exhausting… not just wrestling with travel, but dealing with expensive hotels, monster conference halls, and overpriced everything. About Sioux Falls Then the incredible folks at KeyMedia Solutions asked that I come out to Rapid City to speak. They told me that it was going to be a unique event but I never imagined how amazing it would be. I flew out a few days early, landing in
Where To Host, Syndicate and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you will promote it. Below I have listed a few tips and lessons learned from promoting
10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve that? In this article, we weigh in on social media strategies that amp up your social shares and conversions. How