There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most likely result in a multitude of unsubscribes. The infographic details SMS marketing best practice and provides insights into the behavior of subscribers, including: How to properly measure the lifetime value of a SMS subscriber. How to properly get consent to
CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our
Join Me at Concept ONE | Sept 20 | Sioux Falls, SD
The last few years, I’ve really backed off of the speaking circuit. I used to try to speak at ever major marketing conference in the country. It was exhausting… not just wrestling with travel, but dealing with expensive hotels, monster conference halls, and overpriced everything. About Sioux Falls Then the incredible folks at KeyMedia Solutions asked that I come out to Sioux Falls to speak. They told me that it was going to be a unique event but I never imagined how amazing it would be. I flew out a few days early, landing in
10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve that? In this article, we weigh in on social media strategies that amp up your social shares and conversions. How
Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools is that they’re not built for enterprises. They can’t scale for many locations, and there is often a limited workflow
How to Develop a Great Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why people contract my services. They could get any of those services on Fiverr for a hundred bucks a job. My clients hire me because I’m able to transform their digital marketing efforts and grow their