What Are Google’s Core Web Vitals and Page Experience Factors?

Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are Google’s Core Web Vitals? Your site’s visitors prefer sites with a great page experience. In

Onollo: Social Media Management for Ecommerce

My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36 billion in 2021. Insider Intelligence The growth of social commerce is a combination of integrated

How to Monitor Your Organic Search (SEO) Performance

Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more thorough than the typical organic search (SEO) agency. My approach is not difficult, but it

Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform

My company, Highbridge, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t have a recognized brand, we pushed them to launch on a platform that was ready, scalable, and

Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting