Latest Martech Article
- Ecommerce and Retail
Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how ecommerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves collecting data directly from consumers to personalize experiences across various marketing channels. It goes beyond…
More Martech Zone Articles
- Analytics & Testing
Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large ecommerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
- Content Marketing
WordPress: Fight Registration Bot Spam On Your Site With hCaptcha
As with many WordPress sites, Martech Zone is open to anyone registering. I don’t want to shut down open registration, as I’ve welcomed hundreds of contributors and partners to the site. However, having an open registration form on the site has invited thousands (I’m not kidding) of bots to register accounts to publish malware and spam articles. A bot that…