The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my wasteband to its maximum and have painfully immobilized me. It was time to unplug and re-focus. With a prescheduled trip to DellWorld, I took the opportunity to shift meetings and set expectations with clients that
The Importance of Video Marketing: Stats and Strategies
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video. One thing I take exception on this infographic is that peoples’ attention spans have become less than that of a gold fish. That’s
The Science of Visual Marketing
This month we’ve had 2 photo shoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site, but it absolutely has an impact. And this infographic from Iscribblers details the 5 Scientific Reasons People are Wired to
What is Mobile Marketing Automation?
eMarketer suggests that Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic mobility. That’s where mobile marketing automation (MMA) comes in. What is Mobile Marketing Automation? MMA is designed to work with all the complexities of mobile technology. Mobile users behave differently and want different things than desktop users, and MMA can help you optimize your campaigns for them. It can do many of the same things as traditional marketing automation. You can use
Content Marketing World | September 4-7, 2018 | Cleveland, Ohio
Registration is now open for Content Marketing World! Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. In 2017, 3,600 marketers from over 50 countries attended and they expect even more in 2018! This year’s kenynotes include Tina Fey, Derek Flanzraich, Juntae Delane,
AutoPitch: Email Automation for Sales Development Representatives
There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a cold lead list into an email platform can get a company in quite a bit of trouble with their provider. AutoPitch allows you to connect and send personalized emails directly through your office account. Lead