RudderStack: Build Your Own Customer Data Platform (CDP)

RudderStack helps data engineering teams capture more value from customer data, with a Customer Data Platform (CDP) designed specifically for developers. RudderStack collects a company’s data from every customer touchpoint – including web, mobile, and backend systems – and sends it in real-time to over 50 cloud-based destinations and any major data warehouse. By unifying and analyzing their customer data in a privacy- and security-conscious way, companies are then able to turn it into business actions across

Your Brand Playbook For Delivering a Successful 2020 Holiday Season

The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer behavior during this unusually busy time of year will be key to curating successful, exceptional

How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

Contextual Targeting: Building Brand Safety In A Cookie-less Era

Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business.  Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.  There is good reason for concern Studies have shown ads that appear near negative content result in a 2.8 times reduction in

The 5 Reasons A Visitor Arrived On Your Page

Too many companies design a website, social profile, or landing page without understanding the intent of the visitor. Product managers pressure the marketing department to list features. Leaders pressure the marketing department to publish the latest acquisition. Sales teams pressure the marketing department to promote an offer and drive leads. Those are all internal motivations as you’re looking to design a web site or landing page. When we design and develop a web presence for