A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The ability to tolerate high levels of spice comes with practice and repetition. Over time, your tongue becomes conditioned to handling hot foods. Suddenly, that jalapeno pepper that used to provide a good sweat no longer
As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person
Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword. Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us. Simon Hoe, Global Head of Digital at Cruise 1st The tool propels the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user damage a brand, they don’t help it. Other times, it’s that brands don’t see the opportunity to resolve an issue
If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features. You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click on the banner, and you’re taken directly to the App Store where you can download the application. It’s a great feature and works really well to increase adoption. What you may not have realized is
This week, we’re launching a new site for a SaaS vendor and we wanted to add some great shots of their platform in use in the office, on iPhone, and on iPads. I was having a chat with my colleague Isaac Pellerin, a seasoned marketer in the industry, about the difficulty in both finding great stock images and the talent needed to place and adjust the lighting on the images. He immediately pointed to Scenery, a desktop application for Mac, which can be used to easily build out the necessary stock photos that you need.