Latest Martech Article
- Search Marketing
Is Your Business On Bing? Why And How You Should Add It To Bing Places
Bing Places is a local business listing service provided by Microsoft’s search engine, Bing. It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential customers can find them easily on Bing’s search results, maps, and other services. Bing’s search results offer a map pack just like Google’s SERP with the ability to zoom in and view the businesses closest to…
More Martech Zone Articles
- CRM and Data Platforms
CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms
Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…
- Content Marketing
How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error
If you’ve been a longtime reader of Martech Zone, you’ve probably noticed that there’s a ton of progress on cleaning up the site… specifically bad internal links, tons of redirects, removal of articles to discontinued platforms, and updating of critical articles. Working nights and weekends, I’ve probably deleted over 1,000 articles and then edited over 1,000 more… and my work…
- Social Media Marketing
Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…
- Mobile and Tablet Marketing
Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers
With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on their location and destination. Waze…
- Email Marketing & Email Marketing Automation
Email Subject Line Length and Mobile Displays
With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader’s behavior and whether or not they will open the email. Want to test your email subject line and see if it fits? Just type or…
