What would the impact be if your tower of tech came tumbling to the ground? It’s an idea that hit me a few Saturdays ago as my kids were playing Jenga while I was working on a new presentation about why marketers should rethink their tech stacks. It hit me that tech stacks and Jenga towers actually have a lot in common. Jenga, of course, is played by piling up wooden blocks until the whole thing comes toppling down. With each new layer added, the base becomes weaker… and eventually the tower comes tumbling down.
In a series of MarTech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many ecommerce companies, many of the sales happen off-site. Amazon and Walmart, for example, are sites where many ecommerce vendors are selling more products than even on their own platform. To list on Google shopping, or sell in Amazon or Walmart, your ecommerce site is going to need
It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World. Who’s Speaking at Social Media Marketing World? A small sampling of our expert speakers for 2019 include Mari Smith (leading Facebook expert), Jay Baer (social customer service authority), Michael Stelzner (Social Media Examiner’s founder), Ann Handley (MarketingProfs’ chief content officer), Amy Porterfield (online marketing pro), Mark Schaefer (social futurist), Tim Schmoyer (leading YouTube expert), Sue B. Zimmerman (Instagram expert), Peg Fitzpatrick (leading Pinterest pro), Viveka
The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer back. They’ll offer you great benefits which are mostly comprised of trust, customer reviews, and eventually sales. In today’s post, I’m sharing 5 hints on how to leverage social media customer reviews to improve the
The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,
If there are two words I see in this industry that make me groan and walk away, it’s the phrase making money. I don’t want to go into the politics of recent, but a company made a decision to launch a controversial marketing campaign. One of my colleagues stated it was brilliant marketing because it’s going to make them a ton of money. Ugh. Look, they’re a corporation and can do whatever they’d like with their marketing. And jumping into a popular controversy may be great for eyeballs and even dollar signs. But I don’t believe