Email Marketing & Email Marketing Automation

Adding an Email Preheader Increased My Inbox Placement Rate by 15%

Monday, June 14, 2021 3

Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the

Content Marketing

Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns

Thursday, June 10, 2021 0

As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When it comes to short-term rental demand, there’s virtually no end in sight. Further, there’s no supply in

7 Influencer Marketing Trends Expected in 2021

Wednesday, June 9, 2021 0

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic

Ecommerce and Retail

5 Things You Need to Consider Before Launching Your Ecommerce Website

Tuesday, June 8, 2021 0

Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website: 1. Have The Right Products Finding the right product for an ecommerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several things that you need to check for when deciding upon a product. You need to

Mobile and Tablet Marketing

UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API

Friday, June 4, 2021 0

Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can be quite frustrating for a permission-based, legitimate marketer. The process for SMS Marketing is quite a

The Wall Printer: A Vertical Printing Solution For Indoor or Outdoor Walls

I have a friend of mine that designs and paints wall murals and does amazing work. While this art is an incredible investment that can transform a workspace or retail location, the ability to design and paint a precision graphic on a vertical space was largely left to decal installs or an artist’s rendition. New printing technology has emerged that will transform this, though… vertical wall printers. The Wall Printer The Wall Printer’s latest vertical

Download: The Clear & Complete Guide To Account-Based Experience (ABX)

Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. Chief Marketing Officer, Jon Miller, has written and published this beautiful new ebook on the evolution of Account-Based Marketing (ABM)… Account-Based Experience (ABX). What

Salonist Spa and Salon Management Platform: Appointments, Inventory, Marketing, Payroll, and More

Salonist is a salon software that helps spa and salons manage payroll, billing, engaging your clients, and execute marketing strategies. Features include: Appointment Setting for Spas and Salons Online Booking – Using the smart Salonist Online booking software, your customers can schedule, reschedule, or cancel appointments anywhere they are. We have both website and app capabilities that can be integrated with Facebook and Instagram social media handles. With this, the overall booking process is completely

Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform

Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the key features include: Drill to the buying group. Go beyond choosing the target accounts: research specific decision-makers comprising buying groups of your target accounts. Refer to the persona definition of your ICP to put together a list of decision-makers

Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact

No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of Buy-Online-Pickup-In-Store (BOPIS) and curbside pickup and 90% now preferring home delivery over a store visit.

InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring

Delivering email to the inbox continues to be a frustrating process for legitimate businesses as spammers continue to abuse and damage the industry. Because it’s so easy and inexpensive to send email, spammers can simply jump from service to service, or even script their own sends from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and domains, as well as do checks at each

Social Media Agency Summit | Free Online Conference | June 23, 2021

Unlike traditional webinars, Agency Summit is going to feel like the in-person events we all miss. From being able to talk face to face with speakers after their presentation, to meeting and chatting with other attendees, there will be plenty of opportunity for magical moments. Here are just a few of the topics on the agenda: How To Build a Scalable Sales System for Your Agency – Join Lee Goff as he covers the 4

Lessons Learned: Social Media Platforms and Blockchain Mass Adoption

The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years. Just last year itself, Facebook came under heavy fire for misusing the personal data of 1 million users in England and Wales. The Mark Zuckerberg-led social media giant