AdTech, Customer Relationship Management, LinkedIn Marketing, Marketing Automation,

3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment or acquisition. Marketers recognize that lead collection results are severely diminished as a prospect is passed from screen to screen. Capturing a lead at the peak of their interest reduces friction and abandonment. With that in mind, LinkedIn Business provides

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Marketing & Sales Videos, Marketing Training, Search Marketing

10 Steps to Optimize Your YouTube Video

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence and the associated information with the videos they upload. Most just upload the video, set the title, and walk away. YouTube is the second largest search engine behind Google and also compliments Google Search Engine Result Pages. Optimizing your video will ensure

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Deliverability, Ecommerce and Retail, , Marketing Infographics

5 Tips to Improve Your Holiday Email Experience in 2017

Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000 internet retailers’ (IR1000) emails that included “Black Friday” or “Cyber Monday” in the subject line. They’ve concluded that you can improve your overall email delivery,

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, Instagram Marketing, LinkedIn Marketing, Marketing Books, Pinterest Marketing, Snapchat Marketing, , ,

Humans Really Have to Behave Better on Social Media

At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the situation. There is no logical reaction, only an emotional one. I can’t help but imagine the modern day social media platform as the Colosseum with

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