AdTech, Creative Management Platform, Marketing & Sales Videos

Bannerflow: Design, Scale, and Publish Campaigns

As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline design, improve workflows, and optimize all creative to industry standards. Bannerflow’s creative management platform gives you complete control over ad production and distribution, saving you time and money. If you work across multiple channels, in multiple markets, and with multiple formats, Bannerflow does the heavy lifting, enabling you to be at the forefront of digital advertising. Bannerflow features include the ability for advertising teams to: Build your

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Content Marketing, Ecommerce and Retail, Marketing Tools

Fomo: Increase Conversions through Social Proof

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Fomo is the online equivalent

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Content Marketing, , , WordPress

Why You Should Be Using Image Compression

When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. I was speaking with Caleb Lane, a WordPress security and optimization consultant, and he noticed that the image sizes on our site were quite large (in addition to numerous other issues he’s going to help us optimize). Thanks to Erik Deckers for the introduction! Having large images doesn’t mean that you need to have large image sizes. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the

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Marketing & Sales Videos, Search Marketing, Technology

The Problem with Web 3.0 Persists

aCategorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there are 3 million websites and users navigate primarily by word-of-mouth and directories like Yahoo! Web 2.0: By 2006 there are 85 million sites but interactive sites, wikis and social media begin to take shape where users can participate

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Marketing Infographics, Mobile and Tablet Marketing, Text Messaging

What’s the Ideal Text Messaging Frequency?

There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most likely result in a multitude of unsubscribes. The infographic details SMS marketing best practice and provides insights into the behavior of subscribers, including: How to properly measure the lifetime value of a SMS subscriber. How to properly get consent to

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