This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best practices. However, that was sort of the point of my keynote… remarkable content doesn’t often follow the rules. These 27 content marketing tips will surely give you an upper hand with your content marketing efforts.
In a series of MarTech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many ecommerce companies, many of the sales happen off-site. Amazon and Walmart, for example, are sites where many ecommerce vendors are selling more products than even on their own platform. To list on Google shopping, or sell in Amazon or Walmart, your ecommerce site is going to need
It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World. Who’s Speaking at Social Media Marketing World? A small sampling of our expert speakers for 2019 include Mari Smith (leading Facebook expert), Jay Baer (social customer service authority), Michael Stelzner (Social Media Examiner’s founder), Ann Handley (MarketingProfs’ chief content officer), Amy Porterfield (online marketing pro), Mark Schaefer (social futurist), Tim Schmoyer (leading YouTube expert), Sue B. Zimmerman (Instagram expert), Peg Fitzpatrick (leading Pinterest pro), Viveka
In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive site which copies the desktop layout onto mobile, a task-oriented mobile app or a hybrid solution. Statistics on Mobile Usage Continue to Skyrocket It’s important to note by these statistics that it’s not all shifting
The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer back. They’ll offer you great benefits which are mostly comprised of trust, customer reviews, and eventually sales. In today’s post, I’m sharing 5 hints on how to leverage social media customer reviews to improve the
The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,