Content Marketing, , , Marketing Tools, Publishing, , Video Marketing

360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns

Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 360 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer tips including how to create 360˚ video when using a selfie stick, working in low-light conditions with different 360˚ cameras and image stabilization. A list upcoming of upcoming creator workshops, together with re-caps from previous events. Hundreds of creators attended workshops hosted by Blend Media and Facebook in cities around the world during 2017. Professional creatives can apply to join

Read More...

Sparkpost: An Email Delivery Service for Your App or Site

One of the afterthoughts of building a website or mobile applicaiton is often emails. Developers often just use platform email functions to send simple textual email messages. If they’re sophisticated, they may even build a little HTML template to call and send emails with. The limitations of this are plenty – like the ability to report and measure opens, clicks, and bounces. Sparkpost built the perfect platform for this. App-generated emails—often called transactional emails—are messages sent by your application or website in response to a user’s behavior. They play a critical role in acquiring and retaining users, and customers churn

Read More...

Podcasting, WordPress

Updated: WordPress Sidebar Widget for Playing Podcasts

If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having its own audio player, the two don’t work together… until now! I was pretty frustrated that I couldn’t have folks play the latest podcasts from my sidebar so I built and submitted a WordPress Plugin to do this. Today, the folks at WordPress

Read More...

Marketing Infographics, Mobile and Tablet Marketing, Text Messaging

6 Key Elements to a Successful SMS Marketing Campaign

Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be higher! The Components of a Great SMS Marketing Campaign infographic from SlickText highlights 6 key points to consider when sending any text message marketing campaign. The graphics are solid, the information is actionable, and we hope you enjoy the information as much

Read More...

Marketing Tools

Jamboard: A Collaborative 4K Display Integrated with Google Apps

It’s not too often that I write about hardware, but the last year cohosting the Dell Luminaries podcast has really opened my eyes to the impact that hardware that has on productivity, efficiency, and innovation. While we’re often logging in and out of software every day –  the hardware in the cloud and on our desk is transforming our organizations as well. With the growth of remote workforces, remote collaboration is becoming a necessity – and G Suite is answering with Jamboard. Jamboard is a 4k display that enables teams to sketch their ideas, drop images, add notes, and pull

Read More...