Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the smallest or newest social media platforms. Often, a smaller network can afford you the opportunity to rise through the ranks
More than 6,000 digital marketers will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2019. These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of how the best businesses are leveraging them to grow and improve their bottom line. About Affiliate Summit West 2019 Curated Agenda – The conference has an agenda
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human insights is like putting yourself in the shoes of your customers to learn, understand and evolve with their needs. With
It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need to go to Admin, which Google Analytics moved to the bottom left of the navigation screen. This will bring you to a full navigation screen for your accounts. Select the property that you wish to
Like how the e-commerce revolution hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address quite a lot of them and make business easier for the seller as well as the buyer. To know how blockchain will have a positive benefit to the e-commerce industry, first, you need to know about the advantages of blockchain technology and the problems plaguing the e-commerce industry. What are the advantages of blockchain technology? The blockchain is a decentralized distributed ledger database.
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good senders. Case in point, one of my colleagues in the industry found Yahoo! blocking 100% of his email – despite his platform adhering to every industry standard and best practice listed by the Yahoo! postmaster.