Latest Martech Article

  • CRM and Data PlatformsPabbly Plus: Email, Payments, Subscriptions, Forms, Workflow Automation
    Douglas KarrFriday, January 27, 2023
    3

    Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle

    With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m not sure of any platform that includes a form builder, payment processing for subscriptions, an affiliate program, and email verification. Pabbly Plus Pabbly has several standalone products, but you can license them all in a…

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  • Social Media MarketingGrowSurf - Referral Marketing Program Platform
    Douglas KarrThursday, January 26, 2023
    12

    GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program

    No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…

  • Sales EnablementEDM Network: Lead Generation for Insurnace, Lead Generation for Financial Services, Lead Generation for Home Services
    Douglas KarrMonday, January 23, 2023
    41

    EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals

    Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…

  • Search MarketingBrightlocal Local SEO Platform for Citations, Review Management, Reputation Management
    Douglas KarrSaturday, January 21, 2023
    18

    BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO

    When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…

  • Marketing ToolsMarketing Project Management Platform - Clickup Collaboration, PM
    Douglas KarrFriday, January 20, 2023
    28

    ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack

    One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…

  • Search MarketingHow SEO and PPC Work Together
    Ross DennyThursday, January 19, 2023
    37

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…

  • Content MarketingRoyalty Free Stock Photos for Marketing from Depositphotos
    Douglas KarrThursday, January 19, 2023
    546

    DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!

    A royalty is a payment made to an individual or entity for using their intellectual property (IP), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one of their photographs. For example, a photographer takes a photo of a popular landmark and licenses it to a travel website for…

  • Content MarketingCMS - Content Management System Development Trends
    Roman DavydovWednesday, January 18, 2023
    25

    Custom CMS Development: 4 Content Management Trends To Consider 

    As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…

  • Sales and Marketing TrainingDigital Strategy Must-Haves This Year
    Danny ShepherdWednesday, January 18, 2023
    51

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • Marketing ToolsHow to Take a Screenshot with Google Chrome
    Douglas KarrWednesday, January 18, 2023
    4,152

    How To Take A Website Screenshot With Specific Dimensions Using Google Chrome

    If you’re an agency or company with a portfolio of sites or pages you wish to share online, you’ve probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we’re working with builds hosted Intranet solutions that can be internally hosted within the confines of a company. Intranets are incredibly helpful for…

  • CRM and Data Platformswhat is netnography
    Douglas KarrWednesday, January 18, 2023
    24,772

    What is Netnography? How Is It Being Used In Sales and Marketing?

    You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient, and more accurate means of creating buyer personas. One means of this is online research companies utilizing location-based…