Latest Martech Article
- Sales Enablement
Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to note that the terms Sales Technology and Sales Enablement are often interchanged. In this article,…
More Martech Zone Articles
- Email Marketing & Email Marketing Automation
12 Factors that Impact Your International Email Strategy
We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers. Every $1 spent on localization has been found to have an ROI…
- CRM and Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
- Email Marketing & Email Marketing Automation
What Is An SPF Record? How Does the Sender Policy Framework Work To Stop Phishing Emails?
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder NOTE: We do not store entries submitted from this form; however, values…
- CRM and Data Platforms
How To Justify Hiring A Digital Marketing Agency
This week I was reading a post from a digital marketing agency on why you should hire them. The first and foremost reason was digital marketing expertise. I’m not sure I agree with that at all – the majority of companies we work with that have a marketing department in place have incredible expertise and we often learn from them…
- Sales and Marketing Training
How To Perform A Skills Gap Analysis For Your Digital Marketing Agency
As your business grows, so will the skills you need to implement your business strategies. Get where you are now; you’ll get where you want to be. How do you know what skills your agency needs, and how do you prepare your work environment for the company’s future requirements? Skill gap analysis comes into play. A skills gap analysis is…
