Martech Zone
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Okara: What an AI CMO Actually Does for a Small Marketing Team
Key Takeaways Okara is an AI chief marketing officer (CMO) that researches your business first, writes the strategy documents, and then has a team of channel agents execute against them. The strategy layer is what separates it from a pile…
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Foreplay: How Creative Teams Mine Winning Ads and Turn Them Into Briefs
Key Takeaways Foreplay is a creative research and production platform for paid social teams that saves ads from ad libraries, tracks competitors, reports on creative performance, and turns inspiration into briefs. The most valuable habit it supports is saving ads…
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The History of Web and Social Analytics: From Log Files to AI
Web and social analytics began with software that read server log files in the early 1990s, moved to JavaScript page tags and cookies, became free and mainstream with Google Analytics, and expanded into social listening and product analytics. Privacy rules…
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Salon Marketing Ideas: How to Fill Your Chairs Online and in Your Community
Salon marketing now starts before a client ever walks in. Make your salon easy to find and book in Google Business Profile, maps, and AI assistants, earn a steady stream of fresh reviews, and turn first visits into prebooked appointments…
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B2B Facebook Marketing: Strategies to Reach Business Buyers on Meta
B2B Facebook marketing works when you treat Meta as a reach and retargeting engine for the people inside your target accounts, not as a place to find job titles. Pair broad, AI-driven audiences with credible content, capture demand with Instant…
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NRR, GRR, MRR, and ARR Calculators for Recurring Revenue
Customer churn tells you how many accounts left. It does not tell you what happened to the revenue. A SaaS business can lose a handful of small customers while its largest accounts expand, and the revenue base grows anyway. The…
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The Future of Marketing: A 2026 Roadmap to Agentic AI and Customer Experience Orchestration
The future of marketing is agent-driven. Artificial intelligence agents now research, compare, buy, answer service questions, and run multi-step marketing workflows on behalf of customers and brands. Winning marketers prepare their data, content, protocols, measurement, and governance so that both…
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What Is Exit Intent? How It Works, Best Practices, and Why AI Is Changing It
As a business, you've invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site... they produce beautiful product pages,…
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How Women and Men Use Social Media and Mobile in 2026
New 2026 data from Pew and DataReportal shows how women and men use social media and mobile differently, and what it means for your platform strategy.
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Industries Changed by the Internet, and the AI Wave That Will Transform Them Faster
Over the past century, technological advancements have reshaped the business landscape, often rendering entire industries obsolete while creating new opportunities. With the convergence of cloud computing and the rapid development of artificial intelligence ( AI ), I believe we're in…
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Protecting the Devices Behind Your Martech Stack
Marketing laptops hold the logins to your ad accounts and customer records. Here is what it takes to keep those devices monitored and protected.
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One Audience, Many Categories: Why Brands Are Looking Beyond the Obvious Fit
Discover how brands can reach new audiences beyond traditional categories by identifying consumer needs, life events and opportunities across niche platforms.
