This morning I was asked to record a quick video for a company. Nothing special, just sit down at my desk and talk about a specific topic for 30 seconds or so. If this were for a client, I’d set up and do a professional shoot with my videographer, who does an amazing job on lighting and has incredible equipment. However, this was just a quick shot and didn’t need that time and resource investment.
Want to hear a branding horror story? Your company plans its launch and invests $150,000 in the domain, the name, and the launch… only to have it all fall apart when you learn that the FBI has an investigation of the same name that goes public… 3VE. Ouch. It’s not that [Agency currently with no name] could have done anything to predict that kind of issue. I am genuinely surprised, though, at the number of
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing this, they’re degrading the email reputation of their business and emails to opted-in, valuable subscribers
Social proof is critical when buyers are making a purchase decision on your ecommerce site. Visitors want to know that your site is trusted and that other people are buying from you. Too many times, an ecommerce site sits static and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes is a Sales Pop. This is the lower left popup that tells you
2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to the stats, less than 20% of businesses implemented new trends in their digital advertising strategy in 2018. This faсt causes controversy: we watch the new trends that expect to make waves in the upcoming year, but usually, stick to the old path. 2019 can
A trend that’s continuing to grow with my clients is putting resources on their site without forcing the prospect to register to download them. PDFs specifically – including white papers, case studies, use cases, guides, etc. A recent client that we just launched a SaaS company that offers intelligent robotic automation, Clear Software. Their old site had download buttons that visitors could click that would immediately download and open the PDF. Of course, they could