, Marketing Infographics

7 Reasons to Cleanse Your Email List and How to Purge Subscribers

We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness. You should, instead, be focused on how many active subscribers you have on your list – those clicking or converting. Reasons to Clean Your Email List Reputation – ISPs block or place your email


LinkedIn Marketing, Marketing Infographics,

Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn

A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The ability to tolerate high levels of spice comes with practice and repetition. Over time, your tongue becomes conditioned to handling hot foods. Suddenly, that jalapeno pepper that used to provide a good sweat no longer


, Influencer Marketing, Public Relations

How Outbound Email Marketing Can Support Your Marketing Goals

Inbound marketing is great. You create content. You drive traffic to your website. You convert some of that traffic and sell your products and services. But… The reality is that it’s harder than ever to get a first-page Google result and drive organic traffic. Content marketing is becoming ferociously competitive. Organic reach on social media channels is continuing to decline.   So if you too have noticed that inbound marketing just isn’t enough anymore, you’ll need to give it that extra push to get the results you’re after. And that’s where outbound email marketing comes in.


Ecommerce and Retail, Retail

“Art of War” Military Strategies are the Next Way to Seize the Market

Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy. Let’s discuss how this strategy is being used to seize markets… While dominant brands tend to invest vast amounts of time and resources into large sources of traffic like Google, Facebook and other massive affiliate



El Toro: Targeted IP-Based, Cookieless Geographic Advertising

We recently interviewed Marty Meyer on his incredible ad platform, El Toro. For any companies that have executed geotargeted campaigns, you know how difficult this process is. IP addresses are continuously changing, and validating their accuracy is a significant challenge. That’s what the proprietary, patent-pending technology powering El Toro provides to its clients. Each of El Toro‘s IP intelligence product stems from the IP Targeting algorithm that’s caused quite a stir in the industry. Here are some of their most popular products: Household IP Targeting – IP targeting does not use cookies, and that is