Research, Discover, Learn Sales & Marketing Technology

10 Modern Technologies That Are Enhancing Digital Marketing

Tuesday, January 22, 2019 0

Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.

Mobile and Tablet Marketing

How to Add App Banners to Your Mobile Site

Monday, January 21, 2019 1

If you have a mobile application for your products or services, you know how expensive it can be to promote and distribute it for mass adoption. Did you know that, with a simple header snippet, that you can promote the application within a mobile browser? Apple App Store Smart App Banners for iOS Apple supports smart app banners and it’s a great tool to increase adoption of your mobile application. When a mobile user visits your

Marketing Infographics

Mobile App Store Statistics

Sunday, January 20, 2019 0

Mobile applications development and mobile app user behavior continues to change over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app experience and, when they do, they engage deeply with the brands who win their attention. The average mobile app user age 18 to 24 spends 121 hours a month using mobile and

Ecommerce and Retail

Debt Collection for eCommerce Startups: The Definitive Guide

Saturday, January 19, 2019 0

Transaction-based losses are a fact of life for many businesses, because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses who have to accept a large percentage of losses as part of their business model, many startups treat transaction losses as a nuisance that doesn’t require much attention. This can lead to spikes in losses because of unchecked customer behavior, and a backlog of losses that could be significantly reduced with a few

Customer Relationship Management

Verify Your Email Marketing Lists Online: Why, How, and Where

Saturday, January 19, 2019 44

How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.

Content Marketing World | Sept 3-6, 2019 | Cleveland, OH

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media

ContentTECH Summit | April 8-10, 2019 | San Diego, CA

Content Marketing Institute, the producers of Content Marketing World, the largest content marketing event in the world, bring you the inaugural ContentTECH Summit, April 8-10, 2019 in sunny San Diego, California. We’ve evolved and rebranded our popular Intelligent Content Conference, based directly on feedback from our attendees. The 2019 ContentTECH Summit is the only event focused on content, technology, and strategy for enterprise marketers. Content Marketing Institute evolved and rebranded the Intelligent Content Conference. It’s

Recording for iMovie with a Web Camera and Different Microphone

This morning I was asked to record a quick video for a company. Nothing special, just sit down at my desk and talk about a specific topic for 30 seconds or so. If this were for a client, I’d set up and do a professional shoot with my videographer, who does an amazing job on lighting and has incredible equipment. However, this was just a quick shot and didn’t need that time and resource investment.