Martech Zone with Douglas Karr

The Tech Effect: Martech is Doing the Exact Opposite of its Intended Purpose

Thursday, October 29, 2020 0

In a world where technology is designed to be an accelerator and deliver a strategic advantage, marketing tech has over the years, in fact, doing the exact opposite. Faced with dozens of platforms, tools, and software to choose from, the marketing landscape is more convoluted and complex than ever, with tech stacks getting more complicated by the day. Just look no further than Gartner’s Magic Quadrants or Forrester’s Wave reports; the amount of technology available

Content Marketing

If You Don’t Know What a WordPress Child Theme is…

Thursday, October 29, 2020 0

You’re modifying WordPress themes incorrectly. We’ve worked with dozens of clients and built out hundreds of WordPress sites over the years. It’s not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don’t come to use WordPress sites very often. They typically come to us to help optimize their sites for search, social, and conversions. More often than not, we get access to the site to

Data

Toluna Start: Real-Time Consumer Intelligence With A Global Community

Thursday, October 29, 2020 0

Toluna Start is an agile, end-to-end, real-time consumer intelligence platform. The products provide customer insights, market research, and empowers clients to instantly conduct quantitative and qualitative research in real-time. Unlike traditional market research platforms, Toluna combines both the technology needed and access to a global community to provide the information you need. Toluna Start Whether it’s agile new product development or testing brand and communications messages, Toluna has a consumer intelligence platform to assist in

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing

Thursday, October 29, 2020 0

You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not too uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the Influencer Marketing Hub: Influencer marketing is set to grow to approximately $9.7B in 2020.

Email Marketing

Front: Get A Shared View Of Your Sales Communications

Wednesday, October 28, 2020 0

Front is the customer communication platform that combines emails, apps, and teammates into a single view. With Front, it’s simple for every person in your company to have an impact on the customer experience. Front likes to think of itself as the communication cockpit for sales teams. With all your outreach channels visible to your whole team in one window alongside your CRM and backend systems, Front helps you close more, faster, enabling your sales

Paid Search: 10 Steps to Winning Pay Per Click Conversions

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid

Why Only 20% of Readers are Clicking Through on Your Article Title

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what

Kroger Chefbot: A Great Use Case In Providing Value In Social Media with Bot Technology

Kroger is a local supermarket chain that I really love. They offer home delivery, pick-up, self-checkout, checkout scanners, and more. The company recognizes that providing both value and customer service is paramount to any organization’s success. Technology, of course, is a means to accommodate this. That doesn’t mean that people and processes do not matter, it just means that an investment to provide value to your customers ultimately is an investment in your brand’s perception.

Infographic: How Social Networks Influence Our Lives

Today social media platforms have a key role to play in our lives. Billions of people around the globe use them to communicate, have fun, socialize, access to news, search for a product/ service, shop, etc. Your age or background is not important. Social networks will affect your daily routine significantly. You can reach out to people with similar interests to yours and build a long-lasting friendship even anonymously. You can sympathize with many other people across

Abstract: Collaborate, Version, and Handoff Your Product Designs

We’re working with a national firm right now to develop custom Marketing Cloud email templates for each of the departments and business units. Because stakeholders, contractors, and designers are all remote, the designer developed his mockups and worked on versions with his leadership team – then handed it off to our team for responsive coding and implementation. The designer introduced me to Abstract. Abstract is an online collaboration tool for Mac where your company, contractors,

The Importance Of Collaboration For Marketers In Lockdown

A study of marketers and CEOs over the summer found that just five per cent had found no positives to life in lockdown – and not a single person said they had failed to learn a thing during that time. And with a perceived pent-up demand for marketing activity after the spring lockdown, it is just as well. For xPlora, a marketing and digital agency based in Sofia, Bulgaria, the ability to share design files