Content Marketing, Marketing Infographics

Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide

Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. Hubspot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads for your business. Content marketing is an effective strategy you can use to generate leads for your business.  According to Marketo, 93% of b2b companies say content marketing generates more leads than traditional marketing strategies. 

Read More...

, Marketing Infographics

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business. Why Small Businesses Advertise on Facebook This infographic from Headway Capital, a Small Business Guide to Facebook Advertising, walks a small business through all of the steps necessary

Read More...

WordPress

PHP: Use the WordPress API to Build a Shortcode to List Subpages

We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function, I wanted to share it with the world. We’re using the Avada WordPress theme with the Fusion Page Builder as a parent theme, and deploying quite a bit of custom code in our child theme.

Read More...

WordPress

The Only Theme You’ll Ever Need for WordPress: Avada

For a decade, I’ve been personally developing custom and published plugins, correcting and designing custom themes, and optimizing WordPress for clients. It’s been quite a roller coaster and I have very, very strong opinions about the implementations I’ve done for companies large and small. I’ve also been critical of builders – plugins and themes that enable unrestricted modifications to sites. They’re a cheat, often massively inflating the size of a site’s web pages while slowing down the site significantly. Most of the work that we do when we take on a web development job for

Read More...

AdTech, Marketing Infographics, Podcasting

Podcast Advertising Is Coming of Age

With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example. Dynamically inserted ads increased their proportion of ad spend by 51% from 2015 to 2016 according to an IAB Podcast Ad Revenue Study. I look forward to some ad insertion sophistication. With algorithms, surely we could develop algorithms to interlace ads in natural pauses in an

Read More...