, Instagram Marketing, ,

Best Practices for Proper Scheduling of Social Media Posts

Scheduling your social media posts should be an important part of your social media marketing strategy, and needless to say, it has many benefits. Apart from not having to think about posting on several social media platforms numerous times a day, you’ll also maintain a consistent schedule, plan time-sensitive content, and have a healthy sharing-ratio since you can plan beforehand. Instead of being on social media platforms all the time on a daily basis, scheduling saves you valuable time that you can use for growing your business. If you don’t know where to start, we’ll

Read More...

Artificial Intelligence, Augmented Reality, Internet of Things, Technology

Human Progress and Dell Technology World

If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the opposite. Let’s start with autonomous vehicles. Humans continue to have fatal car crashes, killing an average of 3,287 Americans every

Read More...

Organic Search, Search Marketing

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant gratification and quality answers that satisfy our search intent. The value of organic traffic has put search engine optimization in

Read More...

Artificial Intelligence, Marketing Infographics

What’s the Difference Between AI and Machine Learning?

There are a ton of concepts that are being utilized right now – pattern recognition, neurocomputing, deep learning, machine learning, etc. All of these really come under the general concept of artificial intelligence but the terms are sometimes mistakenly swapped. One that stands out is that people often interchange artificial intelligence with machine learning. Machine learning is a subset category of AI, but AI doesn’t always have to incorporate machine learning. Artificial intelligence (AI) and machine learning (ML) are transforming how product teams form development and marketing strategies. Source: LionBridge What is Artificial Intelligence? AI

Read More...

Content Marketing, ,

Your Website Should Always Be The Center of Your Universe

The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew 7:24-27 Respected colleague and good friend Lee Odden tweeted this week: “Your website is no longer the center of the universe.” @dennisyu #CMC18 — Lee Odden (@leeodden) May 4, 2018 I’m a huge fan of

Read More...