The psychology behind ecommerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how buying behavior can be influenced easily with some minor tweaks. Psychological pricing is an effective sales-driving strategy for businesses. By tapping into human psychology and the way consumers perceive price and value, businesses are able
Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than blog posts. As I’m developing my clients sites, I sometimes don’t even include the term blog in the description of
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k to $100k on a new web presence but skip spending a few hundred dollars on a photographer. Actual photos of the building, the space, and the people in your organization is an incredible differentiator. In
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and subsequent traffic, they forget the step that actually occurs in between. The first event that happens when a user searches for a keyword is that they are met with a search engine results page (SERP). That search engine results page lists the search results, utilizing a page title and a description. Most descriptions are taken directly from a page’s meta description tag.
This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the podcast didn’t sound professional. A quick search online and I found VoiceJungle, and I decided to give the service a try. The site had a ton of voices to browse through and a convenient interface where I could place the order directly. Placing the order was simple. I found
The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates years behind as they enter the workplace unless they’ve had very constructive internships. More important than learning the everchanging landscape