While Facebook has largely abandoned pages for organic reach, it appears LinkedIn is taking the opportunity to help businesses drive social engagment with the addition of some great new features in company profile pages. Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth through meaningful conversations. Sparsh Agarwal, Product Lead, LinkedIn Pages Today, LinkedIn announced LinkedIn Pages – the next generation of LinkedIn Company Pages. Pages have been rebuilt from the ground up to make it easier for
UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human insights is like putting yourself in the shoes of your customers to learn, understand and evolve with their needs. With
GRM Content Services Platform: Bringing Intelligence to Your Business Processes
Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking, high-tech security features, intuitive business process management (BPM) and Workflow Management Software (WMS). That’s a lot of 3-letter acronyms! Features
Growth Marketing Virtual Summit | November 8, 2018 | Free Online Conference
Mobile Monkey Summits’ Growth Marketing Virtual Summit is specifically designed for B2B & B2C demand and lead generation growth. Learn how to fill up your pipeline and close more deals with growth marketing taught by AWS, Pinterest, DocuSign, The Muse and more of the fastest growing brands. Here’s what you will learn at the summit How Product-Market Fit Drives Growth How to Drive Optimization, Personalization & Explosive Growth with Analytics How Top Performing Marketers are Winning with Customer Journeys Driving Explosive Growth from Your Email 2019 Mobile SEO & AI Trends: How to Stay Ahead
Here’s a Great List of Instagram Story Examples and Case Studies
We’ve shared a previous article, Everything You Need to Know About Instagram Stories, but how are brands utilizing them to drive marketing and sales? Instagram Story Statistics: So how are brands putting Instagram Stories to work for them? Here are 7 ways that brands are utilizing stories to increase awareness, engagement, and sales with Instagram users: Product Promotion – 36% of all stories directly promote the sale of a product or service. An Inside Look – 22% of all stories provide access to content not seen anywhere else. Influencer Takeover – 14% of all stories
Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations
It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship. That cross-functional knowledge and experience was the foundation of my young leadership experience. After the Navy, I worked at a newspaper as an industrial electrician. My ability to learn and work cross-functionally led