Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform. With platforms like Instagram, and most recently TikTok, implementing their own social commerce
Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and quickly explaining the opportunity for me is engaging… and I’m certain that I respond more
Telbee: Capture Voice Messages From Your Podcast Listeners
There’s been a few podcasts where I honestly wished that I had spoken to the guest beforehand to ensure they were engaging and entertaining speakers. It requires quite a bit of work to plan, schedule, record, edit, publish, and promote each podcast. It’s often why I’m behind on my own. Martech Zone is my primary property that I maintain, but Martech Zone Interviews does help me to keep working on how well I speak publicly,
Moonship: Increase Conversions With Group Buying In Your Shopify Store
Moonship believes that the future of ecommerce is social, and they’re on a mission to enable businesses of all sizes to effortlessly grow through organic word-of-mouth. There’s no doubt that the best influencer you have for your product is the friend of a friend… and Moonship incorporates those capabilities easily with their brand native buying group buying options. Moonship has 3 key features that drive social conversions on Shopify: Pre-Purchase Tab Boost sharing from your existing
Leadpages: Collect Leads With Responsive Landing Pages, Popups, or Alert Bars
LeadPages is a landing page platform that allows you to publish templated, responsive landing pages with their no-code, drag & drop builder just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages, squeeze pages, launching soon pages, thank you pages, pre-cart pages, upsell pages, about me pages, interview series pages and more… from over 200+ available templates. With LeadPages, you can: Create your online presence – create
Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform
One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique as well. As I’m developing their strategy, I’m providing an overview of: Audio – development
