Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)

The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party data to help drive campaigns. What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV)

Phonesites: Create Sales Funnel Websites and Landing Pages in Minutes Using Your Phone

This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site deployment and content marketing strategy. I know quite a few small businesses that still go door-to-door or depend on word-of-mouth to support an impressive business. Phonesites: Launch Pages In Minutes Every business has to balance its owner’s time, effort, and investment to produce the most efficient sales process to bring

Spocket: Launch and Seamlessly Integrate A Dropshipping Business With Your Ecommerce Platform

As a content publisher, diversifying your revenue streams is incredibly important. Where we had a few major media outlets a couple decades ago and advertising was lucrative, today we have thousands of media outlets and content producers everywhere. No doubt that you’ve seen advertising-based publishers have to cut staff over the years… and those that are surviving are looking to other areas to produce revenue. These can be sponsorships, writing books, doing speeches, doing paid

Hippo Video: Boost Sales Response Rates With Video Selling

My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and quickly explaining the opportunity for me is engaging… and I’m certain that I respond more

Telbee: Capture Voice Messages From Your Podcast Listeners

There’s been a few podcasts where I honestly wished that I had spoken to the guest beforehand to ensure they were engaging and entertaining speakers. It requires quite a bit of work to plan, schedule, record, edit, publish, and promote each podcast. It’s often why I’m behind on my own. Martech Zone is my primary property that I maintain, but Martech Zone Interviews does help me to keep working on how well I speak publicly,