In a world where technology is designed to be an accelerator and deliver a strategic advantage, marketing tech has over the years, in fact, doing the exact opposite. Faced with dozens of platforms, tools, and software to choose from, the marketing landscape is more convoluted and complex than ever, with tech stacks getting more complicated by the day. Just look no further than Gartner’s Magic Quadrants or Forrester’s Wave reports; the amount of technology available
A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid
Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what
Kroger is a local supermarket chain that I really love. They offer home delivery, pick-up, self-checkout, checkout scanners, and more. The company recognizes that providing both value and customer service is paramount to any organization’s success. Technology, of course, is a means to accommodate this. That doesn’t mean that people and processes do not matter, it just means that an investment to provide value to your customers ultimately is an investment in your brand’s perception.
Today social media platforms have a key role to play in our lives. Billions of people around the globe use them to communicate, have fun, socialize, access to news, search for a product/ service, shop, etc. Your age or background is not important. Social networks will affect your daily routine significantly. You can reach out to people with similar interests to yours and build a long-lasting friendship even anonymously. You can sympathize with many other people across
We’re working with a national firm right now to develop custom Marketing Cloud email templates for each of the departments and business units. Because stakeholders, contractors, and designers are all remote, the designer developed his mockups and worked on versions with his leadership team – then handed it off to our team for responsive coding and implementation. The designer introduced me to Abstract. Abstract is an online collaboration tool for Mac where your company, contractors,
A study of marketers and CEOs over the summer found that just five per cent had found no positives to life in lockdown – and not a single person said they had failed to learn a thing during that time. And with a perceived pent-up demand for marketing activity after the spring lockdown, it is just as well. For xPlora, a marketing and digital agency based in Sofia, Bulgaria, the ability to share design files