Content Marketing, Marketing Tools, Mobile and Tablet Marketing, Mobile Applications, Publishing

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe XD Include: Interactive prototypes – Switch from design to prototype mode with a single click, and connect artboards to communicate

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Event Marketing

BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar

BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. How to Best Promote Your Webinar Perhaps the most valuable information that I found in the report was on strategies to promote your webinar to maximize attendance. For our clients, webinars continue to be an incredible resource

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Sales Enablement

My New Moo NFC Business Cards Are Here… and They Are AMAZING!

It’s been a while since I updated my business cards, so I wanted to do something special (again). I’ve had 3M Post-It Notes for cards, I’ve had square cards, I’ve had double-thickness cards, I’ve had embossed cards… but this may be my favorite to date. I’d read quite a bit about NFC technology and saw that my favorite business card printer, Moo, had added NFC business cards to their offerings. NFC is a technology already embedded into every modern mobile device. On Android, you can enable NFC services in your payment notification settings. On iPhone,

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Sales Enablement

FindThatLead Prospector: Search and Find Targeted Lead Email Addresses

Are you searching for a certain target’s email but you don’t know how to reach them? FindThatLead has a comprehensive database of email addresses and an interface to query and download them for prospecting. Is it legal? Actually, yes. All the emails are generated with FindThatLead’s algorithm based on patterns, or found on public sites through the web. How FindThatLead Prospector Works Select segmentation – Choose between the different variables to make your search more accurate and find the right prospect. You can select as many as you need. Add segmentation info – Once selected

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Ecommerce and Retail, Marketing Tools

VisCircle: Advance Your Ecommerce Product Pages with 3D Technology

Technology innovations have been a boon to our society and too many fields and industries in many ways. One ecommerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the most impactful and engaging experience is the ability to thoroughly inspect a product online where you can rotate and zoom the product to see every aspect of it.  When I was recently purchasing a soundbar

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