WordPress: How to Upload and Embed a PDF

A trend that’s continuing to grow with my clients is putting resources on their site without forcing the prospect to register to download them. PDFs specifically – including white papers, case studies, use cases, guides, etc. A recent client that we just launched a SaaS company that offers intelligent robotic automation, Clear Software. Their old site had download buttons that visitors could click that would immediately download and open the PDF. Of course, they could

Welcome Message Lessons from Email Experts

The welcome message might at first seem trivial as many marketers would assume once a customer has signed up, the deed is done and they are validated in their role. As marketers, however, it is our job to guide users through the entire experience with the company, with the goal of promoting an ever-increasing customer lifetime value. One of the most important aspects of the user experience is the first impression. This first impression can

Who Will Build Your Next Website?

I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades, I’ve sat on all sides of the online marketing wall – including consulting on and