This week has been quite exciting as I’ve been working with some enterprise consultants from Salesforce and another company to see how I can improve strategy sessions for their customers. A huge gap in our industry right now is that companies often have the budget and resources, sometimes have the tools, but often lack the strategy to kick off an appropriate execution plan. One application that they take on the road to virtually every customer is a design thinking activity called “rose, bud, thorn”. The simplicity of the exercise and the themes that are identified
Playoff: Add a Gamification Layer Into Any System
Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any existing system as a gamification layer. Engage People, Motivate Actions is the claim of Playoff, our gamification Platform. It allows corporates to
A Visual Look at Holiday Customer Journeys
If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is bargain shopping online. The decision to repair or replace – another persona searches via desktop and then mobile, and interacting
The Best Advice for Successful Millenial Content Marketing Strategies
It is a world of cat videos, viral marketing, and the next big thing. With all of the platforms online to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials then you have an even tougher job catering to the needs of a generation that spends hours a day on social media and is unphased by traditional marketing techniques. A generation that knows exactly what they want and doesn’t settle for anything less is a well…tough crowd. Despite this, it
Top 10 Reasons To Build Your Website With WordPress
With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an attractive website. Having a great, appealing website is a must these days. But what are the options to build a website? If you are an entrepreneur or you want to build your app first time then WordPress is something that can accomplish your requirements in a cost-effective way. Let’s check out the following 10 reasons
16 Social Media Marketing Experts, 16 Free Webinars. Sign Up Today!
Ready for an early Christmas present? Agorapulse has brought together 16 of the best marketing minds in a series of completely free webinars. Each is designed to help you improve your business and marketing efforts in the coming year. Featuring Ian Anderson Gray, Dustin W. Stout, Jay Baer, Jenn Herman, Ian Cleary, Kim Garst, Julie Riley & Jen Cole, Kelly Noble Mirabella, Amanda Robinson, Jeff Sieh, Owen Hemsath, Andrea Vahl, Stephanie Liu, Steve Dotto, Neal Schaffer and Jeff Bullas! These aren’t sales pitches or upsells. These masterful webinars are 100% educational and valuable. And did I