Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail
The Science of Visual Marketing
This month we’ve had 2 photo shoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site, but it absolutely has an impact. And this infographic from Iscribblers details the 5 Scientific Reasons People are Wired to
What is Mobile Marketing Automation?
eMarketer suggests that Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic mobility. That’s where mobile marketing automation (MMA) comes in. What is Mobile Marketing Automation? MMA is designed to work with all the complexities of mobile technology. Mobile users behave differently and want different things than desktop users, and MMA can help you optimize your campaigns for them. It can do many of the same things as traditional marketing automation. You can use
Content Marketing World | September 4-7, 2018 | Cleveland, Ohio
Registration is now open for Content Marketing World! Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. In 2017, 3,600 marketers from over 50 countries attended and they expect even more in 2018! This year’s kenynotes include Tina Fey, Derek Flanzraich, Juntae Delane,
AutoPitch: Email Automation for Sales Development Representatives
There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a cold lead list into an email platform can get a company in quite a bit of trouble with their provider. AutoPitch allows you to connect and send personalized emails directly through your office account. Lead
Social Media Marketing 101
How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from Venngage walks a business through setting up and developing their strategy for marketing via social media. And there are some good tips in here for the established marketer as well! Choose Your Social Networks – Look for unique industry groups and customers amongst each social media platform. I’m not a fan of simply selecting one and ignoring another. I believe you