Marketing & Sales Videos, Marketing Automation, Sales Enablement, , Technology

Playoff: Add a Gamification Layer Into Any System

Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any existing system as a gamification layer. Engage People, Motivate Actions is the claim of Playoff, our gamification Platform. It allows corporates to

Read More...

Content Marketing, Ecommerce and Retail, Local Search, Marketing Infographics, Organic Search, , Publishing, Retail, Search Marketing, , Video Marketing

A Visual Look at Holiday Customer Journeys

If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is bargain shopping online. The decision to repair or replace – another persona searches via desktop and then mobile, and interacting

Read More...

Content Marketing, Instagram Marketing, Publishing, , , Video Marketing

The Best Advice for Successful Millenial Content Marketing Strategies

It is a world of cat videos, viral marketing, and the next big thing. With all of the platforms online to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials then you have an even tougher job catering to the needs of a generation that spends hours a day on social media and is unphased by traditional marketing techniques.  A generation that knows exactly what they want and doesn’t settle for anything less is a well…tough crowd. Despite this, it

Read More...

Content Marketing, Publishing, WordPress

Top 10 Reasons To Build Your Website With WordPress

With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an attractive website. Having a great, appealing website is a must these days. But what are the options to build a website? If you are an entrepreneur or you want to build your app first time then WordPress is something that can accomplish your requirements in a cost-effective way. Let’s check out the following 10 reasons

Read More...