Inbound marketing is great. You create content. You drive traffic to your website. You convert some of that traffic and sell your products and services. But… The reality is that it’s harder than ever to get a first-page Google result and drive organic traffic. Content marketing is becoming ferociously competitive. Organic reach on social media channels is continuing to decline. So if you too have noticed that inbound marketing just isn’t enough anymore, you’ll need to give it that extra push to get the results you’re after. And that’s where outbound email marketing comes in.
Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword. Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us. Simon Hoe, Global Head of Digital at Cruise 1st The tool propels the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user damage a brand, they don’t help it. Other times, it’s that brands don’t see the opportunity to resolve an issue
If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features. You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click on the banner, and you’re taken directly to the App Store where you can download the application. It’s a great feature and works really well to increase adoption. What you may not have realized is
This week, we’re launching a new site for a SaaS vendor and we wanted to add some great shots of their platform in use in the office, on iPhone, and on iPads. I was having a chat with my colleague Isaac Pellerin, a seasoned marketer in the industry, about the difficulty in both finding great stock images and the talent needed to place and adjust the lighting on the images. He immediately pointed to Scenery, a desktop application for Mac, which can be used to easily build out the necessary stock photos that you need.
Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their personal social accounts and communities. Heartbeat recently released its Discover Feed, offering a seamless way for brands to connect with the 150,000 millennial-aged female consumers on its platform. With thousands of opt-ins in just the