We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing together five groups of talent – the client, the scriptwriter, the illustrator, the animator, and the voice-over talent. Those are a lot of moving parts! Most of the process is handed off from one resource to another…
I’ve been working and developing with WordPress since its inception. The content management system’s simplicity is phenomenal, and its mass adoption has no surprise. There are haters out there, but I often remind people that the issues with WordPress are usually centered around the themes and plugins implemented, not the core platform. The analogy I often use with people is…
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns and connect with customers through social media. Marketers and sales teams use these insights to identify their target audiences and…
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…
Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…
Promo Online Video Ad Editor
