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Social Media Universe: What Are The Largest Social Media Platforms in 2018?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the smallest or newest social media platforms. Often, a smaller network can afford you the opportunity to rise through the ranks

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Marketing Events

Affiliate Summit West | January 6-8, 2019 | Las Vegas, NV

More than 6,000 digital marketers will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2019. These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of how the best businesses are leveraging them to grow and improve their bottom line. About Affiliate Summit West 2019 Curated Agenda – The conference has an agenda

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LinkedIn Marketing

LinkedIn Expands Company Page Functionality

While Facebook has largely abandoned pages for organic reach, it appears LinkedIn is taking the opportunity to help businesses drive social engagment with the addition of some great new features in company profile pages. Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth through meaningful conversations. Sparsh Agarwal, Product Lead, LinkedIn Pages Today, LinkedIn announced LinkedIn Pages – the next generation of LinkedIn Company Pages. Pages have been rebuilt from the ground up to make it easier for

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A/B Testing, Ecommerce and Retail, Marketing & Sales Videos, Mobile and Tablet Marketing

UserTesting: On-Demand Human Insights to Improve the Customer Experience

Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human insights is like putting yourself in the shoes of your customers to learn, understand and evolve with their needs. With

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Analytics & Testing, Marketing & Sales Videos

How to Add a User to Google Analytics

It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need to go to Admin, which Google Analytics moved to the bottom left of the navigation screen. This will bring you to a full navigation screen for your accounts. Select the property that you wish to

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