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Latest Martech Article

  • Sales EnablementSales Technology
    Douglas KarrThursday, February 2, 2023
    0

    Sales Technology: Past, Present, and Future

    While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to note that the terms Sales Technology and Sales Enablement are often interchanged. In this article,…

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  • Email Marketing & Email Marketing AutomationInternationalization for Email Marketing Factors (i18n)
    Douglas KarrWednesday, February 1, 2023
    404

    12 Factors that Impact Your International Email Strategy

    We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers. Every $1 spent on localization has been found to have an ROI…

  • CRM and Data PlatformsBitskout ai no-code workflow automation platform
    Douglas KarrWednesday, February 1, 2023
    11

    Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More

    Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…

  • Email Marketing & Email Marketing AutomationWhat is an SPF Record? How Sender Policy Framework Stops Phishing
    Douglas KarrTuesday, January 31, 2023
    116

    What Is An SPF Record? How Does the Sender Policy Framework Work To Stop Phishing Emails?

    The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder NOTE: We do not store entries submitted from this form; however, values…

  • CRM and Data PlatformsHow to Justify Hiring a Digital Marketing Agency
    Douglas KarrTuesday, January 31, 2023
    614

    How To Justify Hiring A Digital Marketing Agency

    This week I was reading a post from a digital marketing agency on why you should hire them. The first and foremost reason was digital marketing expertise. I’m not sure I agree with that at all – the majority of companies we work with that have a marketing department in place have incredible expertise and we often learn from them…

  • Sales and Marketing TrainingSkills Gap Analysis for Digital Marketing Agencies
    Tom SianiTuesday, January 31, 2023
    9

    How To Perform A Skills Gap Analysis For Your Digital Marketing Agency

    As your business grows, so will the skills you need to implement your business strategies. Get where you are now; you’ll get where you want to be. How do you know what skills your agency needs, and how do you prepare your work environment for the company’s future requirements? Skill gap analysis comes into play. A skills gap analysis is…

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  • Content MarketingVaultPress WordPress Backups, Restores, Security, Malware Removal, Spam Protection
    Douglas KarrWednesday, February 1, 2023
    90

    VaultPress: Offsite WordPress Backups & Restores, Malware Scanning & Removal, and Spam Blocking

    Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. Highbridge had been recently hired to help a company whose site had been hacked and malware injected throughout their core WordPress files. The site was subsequently delisted by search engines and the owner was notified via a Google Search Console alert. It’s…

  • Social Media MarketingVideoPeel Customer Testimonial Video Platform
    Douglas KarrTuesday, January 31, 2023
    9

    VideoPeel: Request, Capture, and Share Your Customer Video Testimonials Easily

    A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factors like price and refund policies when a business or consumer is deciding whether or not to make a purchase, so customer testimonials are critical in helping ease the buyer through…

  • Marketing InfographicsGenerational Usage and Adoption of Technology
    Douglas KarrTuesday, January 31, 2023
    38,446

    Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology

    It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger…

  • CRM and Data PlatformsABM Sales Funnel Stages and KPIs Infographic
    Douglas KarrMonday, January 30, 2023
    41

    What Are The Six Stages Of The Account-Based Marketing (ABM) Sales Funnel?

    Terminus has produced this detailed infographic that defines the stages of the ABM sales funnel as well as what to measure in order to optimize each stage’s success. If you’re new to ABM, we’ve written about what Account-Based Marketing is and why it has so many advantages over traditional marketing strategies… but this gets into the finer details of segmenting…

  • Content MarketingBlogging Tools for Search, Social, Email, and Increasing Engagement
    Ian ClearySunday, January 29, 2023
    76

    5 Tools That Will Improve Your Results from Blogging

    A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In this article, we’ve outlined 5 tools that will help improve your results from blogging, leading to more traffic and,…

  • CRM and Data PlatformsPabbly Plus: Email, Payments, Subscriptions, Forms, Workflow Automation
    Douglas KarrFriday, January 27, 2023
    15

    Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle

    With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m not sure of any platform that includes a form builder, payment processing for subscriptions, an affiliate program, and email verification.…

  • Social Media MarketingGrowSurf - Referral Marketing Program Platform
    Douglas KarrThursday, January 26, 2023
    27

    GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program

    No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…

  • Email Marketing & Email Marketing AutomationValidity Everest: Email Deliverability Platform, Inbox Placement, Reputation Management, Inbox Design Preview
    Douglas KarrWednesday, January 25, 2023
    7,719

    Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement

    Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement. To…

  • Email Marketing & Email Marketing AutomationMaropost Marketing Cloud - Multi-channel journeys for email, sms, web, and social media
    Douglas KarrWednesday, January 25, 2023
    65

    Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

    A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge or an existing customer who is seeing if there…

  • Content MarketingVideoScribe Animated Video Platform
    Douglas KarrTuesday, January 24, 2023
    18

    VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform

    Create eye-catching promo videos, email assets, and social posts to increase engagement, and customer loyalty. VideoScribe’s video animation software helps brands create memorable visual moments from their stories.  With VideoScribe, users build their own introductory videos, case study videos, testimonial videos, explainer videos, event invitation videos, or occasion & holiday videos: Start with a fully customizable template – in just…

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