Latest Martech Article

  • Ecommerce and RetailOctane AI: Zero Party Quiz App for Shopify To Drive Personalized Product Recommendations
    Douglas KarrWednesday, June 7, 2023
    0

    Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify

    Zero-party (0p) data marketing transforms how ecommerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves collecting data directly from consumers to personalize experiences across various marketing channels. It goes beyond…

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  • Content MarketingWhat is a Sonic Identity Branding Strategy?
    Colleen FaheyMonday, June 5, 2023
    20

    How Brands Use Sonic Identity to Stand Out Against Large Competitors

    If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space, or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online tax filing service, faced. The company had invested in very clever ads, but when consumers thought about the TV commercials…

  • Analytics & TestingGoogle Tag Manager Detect WordPress Role to Exclude Tag Firing
    Douglas KarrSunday, June 4, 2023
    22

    How To Exclude Tags In Google Tag Manager By The Visitor’s Logged-In User Role in WordPress

    Throughout any day, I log into Martech Zone to read form submissions, add and edit content, and improve the site’s performance. At issue is that I don’t want that activity skewing my analytics or executing tags within Google Tag Manager (GTM), such as opening my chatbot or detecting a visitor’s location using an IP lookup service (our chat tag fires…

  • Artificial IntelligenceArtificial Intelligence (AI) and Influencer Marketing
    Danny RegensteinSaturday, June 3, 2023
    39

    Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns

    The fear of missing out (FOMO) has long been a driving force for marketing decisions among brand advertisers. In today’s hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride the wave of social media influence, are pouring substantial budgets into collaborations with popular influencers despite the elusive nature of ROI measurement.…

  • Social Media MarketingUser-Generated Content Campaigns on Social Media for Brand Loyalty
    Mike SzczesnySaturday, June 3, 2023
    19

    4 Ways You Can Use User-Generated Content to Foster Brand Loyalty

    A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…

  • Search MarketingProduct-Led Search Engine Optimization (SEO) Strategies
    Nick ChasinovFriday, June 2, 2023
    37

    Why Product-Led SEO Is So Valuable for Business Growth

    Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…

  • Sales and Marketing TrainingMarketing Buzzwords
    Douglas KarrFriday, June 2, 2023
    309

    The Top 10 Marketing Buzzwords in 2023

    Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…

  • Content MarketingOnline Infographic Makers - Canva, Visme, Easilly, Venngage, and Piktochart
    Douglas KarrThursday, June 1, 2023
    3,604

    Online Infographic Makers and Platforms

    For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand…

  • Content MarketingRoyalty-Free HD Stock Video, Visual Effects, and Video Plugin Subscriptions from ProductionCrate
    Douglas KarrThursday, June 1, 2023
    9

    ProductionCrate: Subscribe To This One-Stop Shop Of HD Royalty-Free Stock Video, Visual Effects, And Plugins

    Video production can be a challenging, time-consuming, and expensive process. Even if you have the best equipment and editing software, you still typically need to find high-quality stock video, audio, and video effects to make your videos look and sound their best. ProductionCrate is a subscription-based service that provides filmmakers and video creators access to high-quality stock video, audio, and…