Augmented Reality, Content Marketing, , , Instagram Marketing, LinkedIn Marketing, Organic Search, Pinterest Marketing, Publishing, Search Marketing, Snapchat Marketing, , , , Virtual Reality

­­­6 Low Budget Content Marketing Ideas for Small Businesses

You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact, it can be the most cost-effective of all marketing strategies. Here are content marketing tactics that every small business should be utilizing: Networking and Collaboration Local businesses understand the value of networking – establishing relationships

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Podcasting

How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband

If you’re going to get serious about podcasting, I’d really encourage you to save up for a Zoom H6 Recorder. It’s just a simple device that requires almost no training to record with. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for a podcast where all your guests are with you, having a remote guest via the web really makes things difficult. The problem is audio latency via the web. If you just wired in

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Content Marketing, Publishing

Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them

Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than blog posts. As I’m developing my clients sites, I sometimes don’t even include the term blog in the description of

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Content Marketing, Search Marketing

What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?

Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and subsequent traffic, they forget the step that actually occurs in between. The first event that happens when a user searches for a keyword is that they are met with a search engine results page (SERP). That search engine results page lists the search results, utilizing a page title and a description. Most descriptions are taken directly from a page’s meta description tag.

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