Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!

Wednesday, October 20, 2021 0

For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers. The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half of us were interested in celebrating Halloween but this year spending is back up,

Ecommerce and Retail

Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success

Wednesday, October 20, 2021 0

For well over a year, retailers have been dealing with the pandemic’s impact on sales and it looks like the marketplace is set to face yet another challenging holiday shopping season in 2021. Manufacturing and supply chain disruptions continue to wreak havoc on the ability to keep inventory reliably in stock. Safety protocols continue to inhibit customers from making in-store visits. And a labor shortage leaves shops scrambling when it comes to servicing consumers who

CRM and Data Platforms

Excel Formulas For Common Data Cleanup

Tuesday, October 19, 2021 0

For years, I’ve used the publication as a resource to not just describe how to do things, but to also keep a record for myself to look up later! Today, we had a client that handed us a customer data file that was a disaster. Virtually every field was misformatted and; as a result, we were unable to import the data. While there are some great add-ons for Excel to do the cleanup using Visual

Email Marketing & Email Marketing Automation

13 Types of Triggered Email Campaigns You Should Implement

Tuesday, October 19, 2021 0

In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails as you can to increase engagement, acquisition, retention, and upsell opportunities. Marketers who aren’t using triggered

5 Ways That Social Listening Builds The Brand Awareness You Really Want

Monday, October 18, 2021 0

Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore. You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition. Enter social listening. Unlike mere monitoring, which looks at mentions and engagement rates, social listening zeroes in on the sentiment

OneUp: Automatically Post To Google My Business From Your RSS Feed

If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google My Business Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section of the search engine results page that has the map and business listings around your

Plausible: A Lightweight, Cookieless Alternative to Google Analytics

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events, campaigns, goals, etc. will provide data that will almost always lead you down the wrong

Newsletter Subscriptions On A Twitter Profile Is A Win-Win For Email Marketers And Subscribers

It’s no secret that newsletters give creators a direct line of communication with their audience, which can bring incredible awareness and results for their community or product. However, building an accurate email list can take a lot of time and effort for both the sender and the recipient. For senders, best practices like getting users’ permission to contact, validating email addresses through single or double opt-in approaches and keeping your email list up to date

Clarabridge: Actionable Insights from Every Customer Interaction

As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to lose sight of the insights and implications associated with each customer interaction. With increasing frequency,

#GetVaccinated Campaign Earns Influencers Mainstream Respect

Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no amount of effort would convince everyone who could get vaccinated to do so, there are