Monday , 27 March 2023
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Latest Martech Article

  • Search MarketingBing Places: Local Search for businesses
    Douglas KarrMonday, March 27, 2023
    0

    Is Your Business On Bing? Why And How You Should Add It To Bing Places

    Bing Places is a local business listing service provided by Microsoft’s search engine, Bing. It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential customers can find them easily on Bing’s search results, maps, and other services. Bing’s search results offer a map pack just like Google’s SERP with the ability to zoom in and view the businesses closest to…

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  • CRM and Data Platforms2023 CRM Statistics
    Douglas KarrMonday, March 27, 2023
    15,599

    CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms

    Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…

  • Content MarketingHow To Disable WordPress Redirect Guess
    Douglas KarrMonday, March 27, 2023
    9

    How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error

    If you’ve been a longtime reader of Martech Zone, you’ve probably noticed that there’s a ton of progress on cleaning up the site… specifically bad internal links, tons of redirects, removal of articles to discontinued platforms, and updating of critical articles. Working nights and weekends, I’ve probably deleted over 1,000 articles and then edited over 1,000 more… and my work…

  • Social Media MarketingSocial Media Management Tools
    Douglas KarrMonday, March 27, 2023
    16

    Why Should Your Company Invest In A Social Media Management Tool?

    Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…

  • Mobile and Tablet MarketingLocal Mobile Waze Ads
    Douglas KarrFriday, March 24, 2023
    288

    Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers

    With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on their location and destination. Waze…

  • Email Marketing & Email Marketing AutomationMobile Email Subject Line Length for Mobile Email Clients
    Douglas KarrThursday, March 23, 2023
    35

    Email Subject Line Length and Mobile Displays

    With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader’s behavior and whether or not they will open the email. Want to test your email subject line and see if it fits? Just type or…

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  • Search MarketingScreamingfrog SEO Spider Extract Data with Regex CSSPath XPath
    Douglas KarrThursday, March 23, 2023
    1,107

    How To Crawl A Large Site And Extract Data Using Screaming Frog’s SEO Spider

    We’re assisting several clients right now with Marketo migrations. As large companies utilize enterprise solutions like this, it’s like a spider web that weaves itself into processes and platforms over years… until the point that companies aren’t even aware of every touchpoint. With an enterprise marketing automation platform like Marketo, forms are the entry point of data throughout sites and…

  • CRM and Data PlatformsBugherd Visual Feedback Collection for Sites and Platforms
    Douglas KarrThursday, March 23, 2023
    13

    Bugherd: Collect Feedback Visually From Your Clients, Visitors, Or Platform Users With This Platform

    It happened again yesterday. I was contacted by a prospect that launched a new site online with another vendor that they had invested heavily in. Months later and they’re not seeing any traffic or conversions. This isn’t uncommon. We’ve seen issues with blocked search engines, forms that are broken or don’t send data anywhere, links that are broken, and videos…

  • Sales and Marketing TrainingWhat is a Request for Proposal (RFP)?
    Douglas KarrThursday, March 23, 2023
    13

    What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology

    A Request for Proposal (RFP) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used for complex projects or when the organization requires…

  • Search MarketingGoing International - I18N, Localization, Content, Search
    Douglas KarrWednesday, March 22, 2023
    54

    Going International: What You Need To Know About Writing, Ranking, and Translating To A Global Audience

    Expanding a business to international markets requires a strong online presence that appeals to a diverse audience. To rank on terms internationally, companies must optimize their websites and content for different languages, regions, and search engines. This article discusses various options and best practices for ranking on terms internationally, including site translation, hreflang tags, and more. Website Localization and Translation…

  • Social Media MarketingHashtag Research, Analysis, and Management Tools
    Douglas KarrWednesday, March 22, 2023
    28,226

    Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags

    A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others who are interested in a specific topic. Hashtag was the word of the year at one time, there was a baby named Hashtag, and the word was outlawed in France…

  • Email Marketing & Email Marketing AutomationVideo in HTML Email Best Practices
    Douglas KarrTuesday, March 21, 2023
    172

    Sendspark: Best Practices And Fallback Methodologies for Video In HTML Emails

    Getting the attention of your subscribers is becoming more and more difficult, necessitating strategies like interactive elements to entice a subscriber to engage with each email. One strategy that’s been growing in popularity is the use of videos in email. Video Support In HTML Email It’s important to note that when we say video in email, what we are really…

  • Marketing ToolsTermshub: Legal Compliance Platform for Sites and Online Stores
    Douglas KarrMonday, March 20, 2023
    24

    Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees

    As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can easily run up our legal fees into the tens of thousands of dollars. Legal advisors, contract reviews, and written policies…

  • Advertising TechnologyDisplay Ad Testing: Elements and Variations
    Douglas KarrSunday, March 19, 2023
    154

    The 10 Elements That Can Be Tested In Your Next Display Ad Campaign

    Split-testing, A/B testing, and multivariate testing are all methods used to improve the effectiveness of digital marketing campaigns. While these terms are sometimes used interchangeably, they refer to different testing methodologies with distinct advantages and limitations. Split-testing involves testing two versions of a single element to determine which performs better. For example, you might create two versions of an email…

  • Content MarketingCSS3 Flexbox, Grid, Custom Properties, Transitions, Animations, Multiple Backgrounds
    Douglas KarrSaturday, March 18, 2023
    75

    CSS3 Features You May Not Be Aware Of: Flexbox, Grid Layouts, Custom Properties, Transitions, Animations, and Multiple Backgrounds

    Cascading Style Sheets (CSS) continue to evolve and the latest versions may have some features that you may not even be aware of. Here are some of the major improvements and methodologies introduced with CSS3, along with code examples: Flexible Box Layout (Flexbox): a layout mode that allows you to create flexible and responsive layouts for web pages. With flexbox,…

  • Content MarketingCSS Sprites for light and dark mode
    Douglas KarrSaturday, March 18, 2023
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    How To Use CSS Sprites With Light And Dark Mode

    CSS sprites are a technique used in web development to reduce the number of HTTP requests made by a web page. They involve combining multiple small images into a single larger image file and then using CSS to display specific sections of that image as individual elements on the web page. The primary benefit of using CSS sprites is that…

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    Tuesday, January 31, 2023
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    Friday, February 10, 2023
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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was a site called Helping Hand that curated the best sites from around the web to help people with their computers and with navigating resources on the Internet. Years later I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I found out that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly brought change to the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my personal company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge

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