Given the dominance of WordPress as a content management system, it’s surprising how little attention is actually paid in the core platform on actual conversions. Virtually every publication – whether it’s a business or a personal blog – looks to convert visitors into subscribers or prospects. However, there’s really no elements within the core platform to accommodate this activity. Convert Pro is a comprehensive WordPress plugin that offers a drag & drop editor, mobile responsive
RudderStack: Build Your Own Customer Data Platform (CDP)
RudderStack helps data engineering teams capture more value from customer data, with a Customer Data Platform (CDP) designed specifically for developers. RudderStack collects a company’s data from every customer touchpoint – including web, mobile, and backend systems – and sends it in real-time to over 50 cloud-based destinations and any major data warehouse. By unifying and analyzing their customer data in a privacy- and security-conscious way, companies are then able to turn it into business actions across
Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer behavior during this unusually busy time of year will be key to curating successful, exceptional
How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study. But how does this work for those items that have to be seen
Invest in Klaviyo’s Ecommerce Marketing Automation Today Before The Holiday Shopping Season
Over the last year, I assumed the marketing responsibilities for an ecommerce client to grow their sales. I optimized every aspect of their ecommerce site – in this case, Shopify. I redesigned templates, integrated a rewards program, added local delivery, took new product photos, enhanced product pages… and increased their conversion rates double-digit. Once I was able to ensure the site was functioning properly and the logistics of delivery working, I wanted to work on
Contextual Targeting: Building Brand Safety In A Cookie-less Era
Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business. Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments. There is good reason for concern Studies have shown ads that appear near negative content result in a 2.8 times reduction in
The 5 Reasons A Visitor Arrived On Your Page
Too many companies design a website, social profile, or landing page without understanding the intent of the visitor. Product managers pressure the marketing department to list features. Leaders pressure the marketing department to publish the latest acquisition. Sales teams pressure the marketing department to promote an offer and drive leads. Those are all internal motivations as you’re looking to design a web site or landing page. When we design and develop a web presence for