How To Add Your Agency To Manage Your Google Business Listing

Thursday, September 16, 2021 0

We’ve been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it’s geographically targeted, it’s also critical that we work on their Google Business Listing. Why You Must Maintain a Google Business Listing Google search engine results pages are broken up into 3 components: Google Ads – companies bidding on primary ad spots at the top and bottom of the

Ecommerce and Retail

3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

Thursday, September 16, 2021 0

Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon Technology Market If you have a marketing or retail-oriented business, you should consider how app

Search Marketing

Moz Pro: Making The Most Out of SEO

Tuesday, September 14, 2021 0

Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a problem for marketers. With so many SaaS solutions out there, it’s difficult to pick and

Content Marketing

Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design

Monday, September 13, 2021 0

While I’m deep into tech on a daily basis, I don’t get as much time as I’d like to share the complex integrations and automation that my company implements for customers. As well, I don’t have a lot of discovery time. Most of the technology I write about are companies that seek out Martech Zone covering them, but every once in a while – especially via Twitter – I see some buzz around a new

Emerging Technology

3 Keys To Building a Successful Chat Marketing Program

Thursday, September 9, 2021 0

AI chatbots can open the door to better digital experiences and increased customer conversions. But they can also tank your customer experience. Here’s how to get it right. Today’s consumers expect businesses to deliver a personal and on-demand experience 24 hours a day, seven days a week, 365 days of the year. Companies in every industry need to expand their approach in order to give customers the control they seek and convert the influx of

What Are Google’s Core Web Vitals and Page Experience Factors?

Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates. What are Google’s Core Web Vitals? Your site’s visitors prefer sites with a great page experience. In

Onollo: Social Media Management for Ecommerce

My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36 billion in 2021. Insider Intelligence The growth of social commerce is a combination of integrated

How to Monitor Your Organic Search (SEO) Performance

Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more thorough than the typical organic search (SEO) agency. My approach is not difficult, but it

Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform

My company, Highbridge, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t have a recognized brand, we pushed them to launch on a platform that was ready, scalable, and

Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting