A goal-based campaign type in Google Ads that uses machine learning to deliver ads across all of Google’s inventory—including Search, Display, YouTube, Discover, Gmail, and Maps—from a single campaign.
Performance Max automatically optimizes bidding, budget allocation, audience targeting, creative combinations, and placement in real time to maximize performance based on the advertiser’s stated objective, such as conversions or revenue. It requires minimal manual input but benefits from high-quality creative assets and clearly defined goals to perform effectively.
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Additional Acronyms for PMax
- PMax - Performance Max