SCAMPER is a mnemonic device and a creative thinking technique used to generate new ideas and innovative solutions by exploring different ways to modify, adapt, or reimagine existing products, processes, or concepts. Each letter in SCAMPER represents a different prompt or strategy for idea generation:
- S – Substitute: Consider replacing elements or components with alternatives to achieve a different outcome or improve functionality.
- C – Combine: Explore ways to merge or integrate different elements, features, or ideas to create something new or more robust.
- A – Adapt: Modify or adjust existing elements or concepts to suit a different context, audience, or purpose.
- M – Modify: Alter or change specific aspects, characteristics, or attributes to enhance performance, usability, or aesthetics.
- P – Put to another use: Identify alternative applications or contexts where existing elements or ideas could be repurposed or leveraged in new ways.
- E – Eliminate: Remove or simplify unnecessary elements, steps, or processes to streamline or optimize efficiency.
- R – Reverse: Consider reversing the order, sequence, or perspective of elements or concepts to generate novel insights or solutions.
SCAMPER encourages participants to think creatively and systematically by prompting them to explore different angles, possibilities, and permutations to generate innovative ideas and solutions. It can be applied to various problem-solving contexts, including product design, marketing strategy, process improvement, and creative brainstorming sessions.