A national economic indicator that measures the satisfaction levels of customers with the quality of goods and services provided by U.S. companies across a variety of industries. The ACSI was established in 1994 and is updated quarterly with scores ranging from 0 to 100, with higher scores indicating greater customer satisfaction.
The ACSI measures customer satisfaction across a range of industries, including retail, healthcare, financial services, telecommunications, and more. The index is based on a combination of survey data and customer feedback, as well as financial and market data. The survey questions are designed to assess customer satisfaction with various aspects of a company’s products or services, including quality, reliability, responsiveness, and overall value.
The ACSI is widely recognized as a reliable and objective measure of customer satisfaction and is used by businesses, government agencies, and industry analysts to evaluate customer satisfaction trends over time and benchmark performance against competitors. The ACSI data can help businesses identify areas where they can improve customer satisfaction and loyalty, and ultimately drive business growth and success.
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