BFCM

BFCM refers to the weekend following Thanksgiving Day in the United States, encompassing Black Friday and Cyber Monday. This four-day period represents the biggest shopping event of the year, marking the official start of the holiday shopping season. Black Friday, traditionally focused on in-store retail sales, begins immediately after Thanksgiving. Cyber Monday, emerging in the mid-2000s, focuses on online shopping deals.

This shopping period has evolved significantly with the rise of e-commerce, leading many retailers to extend their sales across the entire weekend and even beyond. Businesses often see their highest revenue during BFCM, with some generating 25-40% of their annual sales during this period. The event has expanded globally, with many countries adopting similar shopping holidays.

For businesses, BFCM represents a critical opportunity to:

• Clear existing inventory before year-end
• Acquire new customers at a lower cost
• Build email and customer lists for future marketing
• Boost Q4 revenue
• Launch new products with significant initial sales

Modern BFCM strategies often integrate omnichannel approaches, combining in-store experiences with digital commerce, mobile shopping, and social media marketing to maximize reach and sales potential.

When Are Black Friday and Cyber Monday?

Here is a table of the next ten years of Thanksgiving, Black Friday, and Cyber Monday. Thanksgiving Day is always on the fourth Thursday of November:

Year	Thanksgiving Day	Black Friday	Cyber Monday
2025	November 27	November 28	December 1
2026	November 26	November 27	November 30
2027	November 25	November 26	November 29
2028	November 23	November 24	November 27
2029	November 22	November 23	November 26
2030	November 28	November 29	December 2
2031	November 27	November 28	December 1
2032	November 25	November 26	November 29
2033	November 24	November 25	November 28
2034	November 23	November 24	November 27