DFP

Now known as Google Ad Manager, DFP was a comprehensive hosted ad-serving platform developed by Google. It allowed publishers to manage their sales and direct ad inventory more efficiently. The change to Google Ad Manager represents a unification of Google’s advertising services into a single platform, aiming to simplify the process for publishers and advertisers by merging DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers.

Key Features and Benefits

Transition to Google Ad Manager

With the transition to Google Ad Manager, Google aimed to provide a more integrated and efficient toolset for publishers, combining the best features of DFP and other Google advertising tools into a single platform. This change reflects the evolving needs of online publishers and advertisers, offering them a more unified and powerful platform to manage their advertising operations.

Exit mobile version