A piece of JavaScript code used by web publishers to dynamically serve advertisements on their websites. It is part of Google Ad Manager, which helps publishers manage their ad inventory and display ads more efficiently. GPT allows asynchronous ad requests, meaning ads can load separately from the main content, improving website performance and user experience.
Key Features of GPT:
- Asynchronous Loading: Ads load independently of website content, ensuring faster page speeds.
- Ad Targeting: Supports detailed targeting options to show relevant ads based on user behavior, location, and other factors.
- Responsive Ads: Automatically adjust ad sizes to fit different screen sizes, such as mobile or tablet.
- Header Bidding: GPT supports header bidding, enabling publishers to increase ad revenue by allowing multiple ad exchanges to bid for an ad space.
Using GPT, publishers can maximize ad revenue, improve website load times, and provide users with a better ad experience.
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