A tracking technology developed by Microsoft for use with their advertising platform, Microsoft Advertising (formerly known as Bing Ads). UET is a tag or code snippet advertisers place on their websites to track and analyze user behavior. Once implemented, it allows advertisers to:
- Track conversions: Measure user actions on your website after clicking on your ads.
- Create remarketing lists: Build audiences based on users who have visited your website or performed specific actions.
- Gather demographic data: Collect information about the users visiting your site.
- Enable enhanced CPC bidding: Allow Microsoft’s algorithms to adjust bids in real time based on the likelihood of a conversion.
- Implement conversion attribution: Understand the customer journey across multiple touchpoints.
- Enable dynamic remarketing: Show ads featuring products or services users have previously viewed on your site.
UET is crucial for advertisers using Microsoft Advertising as it provides the data necessary for many advanced features and optimizations within the platform. It’s similar in function to the Google Ads global site tag or Google Analytics tracking code, but specifically for Microsoft’s advertising ecosystem.
Implementing UET correctly is essential for advertisers who want to fully leverage Microsoft Advertising’s capabilities and optimize their campaigns effectively on this platform.
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