A concept used by Google in its Search Quality Evaluator Guidelines, which assess the quality of search results. YMYL pages could impact a person’s future happiness, health, financial stability, or safety. Examples of YMYL pages include:
- Financial information pages: Pages offering advice on investments, taxes, retirement planning, loans, or insurance.
- Financial transaction pages: Online banking, investment platforms, or pages that allow bill payments.
- Legal information pages: Pages offering legal advice on various topics such as divorce, child custody, creating a will, or bankruptcy.
- Medical information pages: Pages offering advice on health, drugs, specific diseases or conditions, mental health, or nutrition.
- News articles or public/official information pages important for having an informed citizenry: Information on local/state/national government processes, government policies, social services, or politics.
Google holds these pages to a higher standard because inaccurate or misleading information could potentially have a serious negative impact on users’ well-being. The search engine giant wants to ensure that high-quality, trustworthy sources appear at the top of search results for YMYL queries.
Related Martech Zone Content
