When folks tell me they had someone SEO their site as if it's a single event, I always question the person doing the work. Optimization isn't a project that starts and stops. Competition is always changing, technology is always changing, the audience is always changing… and the Google Algorithm is always changing. We've previously posted just on Google Panda changes – but this infographic is much more comprehensive. Keeping on top of these changes is a constant effort… and aggressively implementing recommendations from Google on the algorithm changes can keep you ahead of your competition and improve your overall results.
Infographic by Google Search Marketing company, Outrider.