For many people, social commerce is synonymous with influencer marketing.
Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend.
Influencer Marketing Hub
But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must be able to find genuine feedback from real people who have actually used them. That’s why Flip was launched.
Flip: The Future of Shopping
Flip is a next-generation social commerce platform that lets users shop through an authentic product discovery experience and a premium e-commerce service. Flip is a shopping app that acts as a single destination to discover and learn about products through 60-second videos of user-generated content. The app offers a wide variety of products across categories such as health and wellness, nutrition, home goods, consumer tech, accessories, and more.
Flip’s patented tracking technology links user-generated content to confirmed purchases, ensuring that only those who have legitimately purchased and used a product can advocate on its behalf. By placing real people at the center of product communications, it’s possible to rebuild the trust destroyed by two decades of shameless corporate marketing.
Flip shoppers can earn money by sharing their unfiltered authentic reviews with the Flip community. Any post you share about the product earns cash when other shoppers view and purchase from it. Instantly pull out your earnings or use it on your next order! Flip is available on both iOS and Android devices. Here are some of the features of Flip:
- Shop through authentic product discovery experience: Flip lets users discover products through 60-second videos of user-generated content. This allows users to see and hear about products from real people, rather than the brands themselves.
- Premium e-commerce service: Flip offers a premium e-commerce service that includes free shipping, easy returns, and best-in-class shopping rewards.
- Earn money by sharing your reviews: Flip shoppers can earn money by sharing their unfiltered authentic reviews with the Flip community. Any post you share about the product earns cash when other shoppers view it and purchase from it.
In an age dominated by influencer marketing, some brands are increasingly discerning about authenticity and genuine connections with their target audience. While paid creators can certainly play a role in brand promotion, every brand on Flip prioritizes authentic interactions over sponsored content. Brands recognize customers value real experiences and unbiased opinions and by fostering genuine connections through user-generated content (UGC) and customer testimonials, brands can establish credibility and build trust in ways that sponsorship deals and paid creators often struggle to achieve.
Flip Benefits to E-commerce Brands
Flip’s self-service e-commerce operating system offers everything a brand needs to launch and scale. Consumers come to Flip to find reviews they can trust across a range of industries, from beauty to home goods and more. Flip is a great platform for e-commerce brands looking to reach more customers, generate more sales, and build customer loyalty.
- Reach a wider audience: Flip is a growing platform with millions of users. This means that businesses can reach a wider audience by selling on Flip than they could by selling on their own website or through other channels.
- Get more exposure: Flip’s algorithm promotes products that are getting a lot of engagement, so businesses that sell on Flip are more likely to get their products seen by more people.
- Generate more sales: Flip’s users are more likely to buy products that they see in user-generated content, so businesses that sell on Flip are more likely to generate more sales.
- Get feedback from customers: Flip’s users are encouraged to leave reviews of the products they buy, so businesses that sell on Flip can get valuable feedback from their customers.
- Build customer loyalty: Flip’s users are likelier to buy from businesses they trust, so businesses that sell on Flip can build customer loyalty by providing a good shopping experience.
For brands aiming to launch new products or test the market with innovative offerings, Flip provides a ready launchpad. Through Flip’s 2M+ user base, brands can reach a wide audience, generate buzz, and gauge the market’s response to their new product. Notably, brands never pay consumers to review products, ensuring their honest feedback. This feedback loop empowers brands to refine their products and strategies based on real-time insights, ultimately improving customer satisfaction and a brand’s business growth.
Flip’s platform and services offer a fertile ground for brands seeking to establish an authentic presence in the e-commerce world. Social media is still a supercharged engine for growth, but consumers have caught on to the influencers paid to peddle wares. — and it’s only a matter of time before consumers begin to catch onto the flakey influencer marketing. So now is the time for brands to start rethinking product launches and how they source feedback with a focus on authenticity. In this digital era, Flip is a beacon of trust, authenticity, and transparency for brands ready to embrace innovation and elevate their presence.
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