The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform.
Optimization is a key reason companies fail to realize their return on investment (ROI). As a service provider, we insist that optimization is part of the overall process. Without it, the company won’t succeed, and then we’ll be held accountable—even if the client objects to optimization being part of the overall project. We can’t turn down everyone, but we do try!
Freshmarker’s Conversion Optimization Suite Features
You can save time and money by not juggling between tools. Everything you need to analyze, optimize, and personalize your website is in Freshmarketer.
- Heatmaps: Visualize visitors’ activity on your website. Identify clicks and scrolls in real time. Spot and fix broken links, distracting images, and poorly performing website elements.
- Visitor Session Recording and Replay: Capture your website visitors’ experience and identify where they get stuck, which sections are widely preferred, and the ones that are neglected.
- Split Testing: Test multiple URLs and variations to make complex design changes on your site, which can result in better conversions and increase your revenue.
- A/B Testing: Validate website assumptions to identify better converting web pages. Create variations easily with the WYSIWYG editor and measure revenue goals.
- Personalization: Customize experiences for your website visitors and gently nudge them to convert. Set up and run personalized experiences without involving your tech team.
- Form Analytics: Optimize your forms to generate more leads. Measure drop-offs, hesitation time, correction rate, and other metrics to optimize and convert more visitors into leads.
- Funnel Analytics: Track visitor drop-offs on your multi-page website and identify where the conversion opportunity was missed.
- Polls and Feedback: Trigger messages at the right time to keep your audience engaged and prevent them from exiting your site.
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