Understanding customer behavior has never been more critical or more difficult. Traditional market research methods can be slow, expensive, and disconnected from the real-time feedback loop brands and agencies now require. Researchers and marketers need more innovative ways to gather meaningful insights from their audience without compromising speed, scale, or depth.
Recollective
Recollective is a Guided Discovery Platform that transforms how organizations gather, analyze, and act on qualitative insights. By combining robust online community engagement, scalable research tools, and cutting-edge AI, Recollective empowers you to deliver real-time, actionable insights that drive smarter decisions across your organization.
At the heart of Recollective’s value is its ability to support qualitative research at scale while dramatically reducing time to insight. Whether you’re running live video interviews, asynchronous studies, or always-on communities, Recollective’s intuitive interface, customizable setup, and built-in AI tools streamline every step of the process—from planning to participant recruitment to analysis. Leading brands, agencies, and researchers around the world use Recollective to stay ahead of shifting markets, fast.
Key Features of Recollective
- AI Key Takeaways: Automatically extract dominant themes and discussion points across interviews and focus groups, helping you spot patterns you might otherwise miss.
- AI Questions: Ask questions of your unstructured qualitative data to get direct, AI-generated answers in seconds—no coding or data wrangling needed.
- AI Summaries: Generate concise summaries of participant responses with full source traceability for fast, reliable synthesis.
- AI Themes: Rapidly identify sentiment and underlying themes across large datasets using AI-powered analysis—perfect for guiding strategic direction.
- AI Transcription: Gain accurate, instant transcriptions of recorded interviews and group sessions using advanced speech recognition, enhancing both speed and accessibility.
- Automatic Translations: Run global, multilingual research with real-time translations of participant responses, discussion guides, and exports.
- Engaged Communities: Use Recollective Connect to build and manage long-term insight communities with personalized homepages, curated research opportunities, and segmentation tools.
- Live Video IDIs and Focus Groups: Host real-time interviews and digital focus groups in a mobile-friendly environment complete with automated transcription and recording.
- Personalized Homepages: Customize participant dashboards to increase engagement and simplify study navigation.
- Secure and Scalable Architecture: Enterprise-grade privacy and scalability make Recollective suitable for both ad hoc research and large, longitudinal studies.
- Study Objectives Alignment: Define project goals upfront and let AI tailor its outputs accordingly for greater relevance and context.
- Versatile Asynchronous Activities: Launch self-paced exercises like journals or diaries to capture deeper insights over time.
Whether you’re starting with a single qualitative project or building a global insight hub, Recollective’s platform provides the flexibility, reliability, and intelligence to meet your needs.
To me, the biggest chore of doing qualitative work is thematic coding and analysis. Using excerpting in Recollective while the study runs was an incredible revelation and time saver… using the new AI functionality… it’s giving me the ability to understand my data in a deeper and wider context that I might have missed previously.
Tom Glover, Senior Qualitative Research Analyst
Getting Started with Recollective
Getting started is simple. Choose from flexible licensing plans or request a tailored quote. You can launch an asynchronous project, activate an ongoing insight community, or integrate live interviews with just a few clicks. Recollective’s onboarding and customer success teams are known for their hands-on support and will walk you through setup, moderation best practices, and AI tool usage.
Ready to accelerate your research with AI-powered insights and fully engaged communities?
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